fardo - 2026 Pricing, Features, Reviews & Alternatives

fardo is a cloud-based B2B platform designed to measure and optimize brand presence across generative AI engines, including ChatGPT, Google Gemini, Perplexity, and Claude. Targeting CMOs, brand directors, founders, and marketing professionals at startups, SMBs, and large enterprises operating in Latin America, fardo audits how AI models currently perceive and recommend a brand, identifies competitive gaps, and delivers actionable steps to improve AI-driven brand visibility. The platform operates entirely via web with no on-premises deployment.

At the core of fardo is the AI Visibility Score, a proprietary 0-to-100 metric built on five pillars: Frequency, Context, Position, Authority, and Coverage. The platform runs millions of query simulations across multiple large language models to assess how each engine categorizes, extracts, and surfaces brand information. Competitive intelligence features surface how a brand ranks against competitors within AI-generated responses. A real-time dashboard with alerts, biweekly AI Score analysis, and white-label reporting tools allow agencies to track progress and generate client-ready visual reports. Additional capabilities include a technical site audit covering Schema.org structured data, readability, CMS configuration, and bot rules; AI traffic tracking integrated with GA4; social sentiment analysis; and a conversational assistant called fardo Talk for querying brand data directly. Enterprise clients gain access to a five-phase implementation framework, multi-brand and multi-country support, and API access.

fardo implements LLMO by restructuring content with conversational SEO techniques and advanced Schema.org markup so that LLMs can accurately extract and recommend brand information. It applies GEO for engines that generate dynamic answers from multiple sources, and AEO to position content as direct answers in conversational AI queries. First measurable results typically appear within 30 to 60 days, with significant AI Visibility Score improvements within 90 days. The platform is designed to complement existing SEO and paid media strategies rather than replace them, making it applicable to any brand category seeking stronger representation in AI-generated search and recommendation environments.