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Forja
Cloud loyalty passes for SMBs via Apple & Google Wallet
Table of Contents
Forja - 2026 Pricing, Features, Reviews & Alternatives


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Last updated: October 2026
Forja overview
What is Forja?
Forja is a cloud-based digital loyalty platform that allows small and medium-sized businesses to create and manage loyalty programs delivered as native passes to customers' Apple Wallet and Google Wallet. No mobile app download is required for end customers — passes are added directly to the wallet applications already installed on iPhone and Android devices. Forja supports five pass types: stamp cards, visit cards, gift cards, digital memberships, and coupons, making it applicable across food and beverage (cafes, restaurants, ice cream shops), personal care (barbershops, spas), retail, and any business with a recurring customer base.
Forja provides a QR code scanner for registering visits from a phone or computer, a downloadable QR hablador for in-store display, and automated push notifications (up to 5 to 10 per week depending on plan). Automated triggers handle birthday messages and visit reminders, while geolocation is embedded directly in passes. Multi-location support scales from 1 to 10 locations depending on the selected plan, and a white-label option removes platform branding from passes on the Business plan. Data export and visit tracking — capturing who visits, when, and how frequently — give businesses actionable insight that physical loyalty cards cannot provide. Programs can be configured in approximately 2 minutes, and a free tier supports up to 20 customers with no credit card and no time limit.
Forja is designed for solo operators through to multi-location SMBs, with particular relevance for Spanish-speaking markets. Because passes are tied to customers' Apple or Google accounts, they are automatically restored if a customer loses or replaces their phone, eliminating the attrition associated with physical loyalty cards. Priority WhatsApp support is available on the Business plan.
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Forja's key features
Most critical features, based on insights from Forja users:
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