GroomTower - 2026 Pricing, Features, Reviews & Alternatives

GroomTower is a cloud-based salon management platform built for pet grooming businesses, serving both independent single-location salons and multi-location grooming groups. Core functionality spans appointment scheduling and online booking, automated client communications, boarding and daycare management, payment processing, and staff commissions tracking, all accessible via a web-based interface with no on-premises installation required.

Client communication is a central capability of GroomTower. Automated SMS and email appointment reminders fire at configurable intervals, with additional notifications covering pickup-ready alerts, cancellation and rescheduling notices, and vaccination and document expiration alerts. Two-way SMS keeps client reply history logged directly to client records. All plans include unlimited transactional SMS with no per-message fees and no monthly caps, while Professional and Enterprise tiers add MMS photo messaging for before-and-after or mid-groom photo updates. TCPA-compliant opt-in and opt-out flows are built into the messaging system.

Beyond scheduling and communications, GroomTower covers the operational breadth of a grooming business: boarding and daycare management, integrated payments, staff commissions tracking, and security controls. Multi-location group support allows grooming businesses operating across multiple sites to manage operations from a single platform. The combination of unlimited messaging, configurable automation, and multi-location architecture positions GroomTower as a comprehensive back-office and client-facing solution for pet grooming operations of varying scale.