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Luminik
Event pipeline management for B2B marketing teams
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Last updated: September 2026
Luminik overview
What is Luminik?
Luminik is an AI powered event pipeline management software built for B2B marketing teams, revenue operations professionals, and sales organizations that engage with third-party industry events. The platform addresses the challenge of sourcing, capturing, and attributing pipeline from external conferences and trade shows by orchestrating a workflow that begins with pre-event attendee targeting and concludes with CRM-tracked attribution. The solution is designed for organizations that participate in multiple events annually or invest significantly in flagship conferences where measurable pipeline outcomes and CRM-driven follow-up accountability are essential.
The workflow spans five stages that preserve data context across event phases. In the pre-event sourcing stage, Luminik extracts attendee lists from event platforms, speaker directories, and exhibitor databases, then enriches records through existing data provider contracts. AI driven account profile scoring identifies qualified prospects and pushes them to sequencing tools to initiate outreach before travel. The on-floor capture stage provides offline-first mobile applications for QR code scanning, badge optical character recognition with field-level confidence scoring, and voice note capture with AI-extracted next steps. Each capture carries the pre-event score and engagement history before writing contact, lead, engagement, and opportunity records to CRM systems on the same day while preserving representative attribution. In the post-event attribution stage, the software calculates sourced and influenced pipeline tied to specific events, accounts, and representatives, writing these metrics directly into CRM opportunity records as first-class fields for reporting.
Luminik integrates natively with leading CRM systems and orchestrates existing enrichment vendors and sequencing platforms without manual data transfers or separate dashboards. The platform supports customer-supplied AI provider keys so that AI calls run under existing security-reviewed agreements. Attributed pipeline metrics appear within CRM records within forty eight hours of event conclusion. The integration architecture preserves established data contracts, pricing structures, and marketing workflows while delivering a unified event pipeline management solution.
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