Mirubiki - 2026 Pricing, Features, Reviews & Alternatives

Mirubiki is a cloud-based SaaS platform that allows startups, SMEs, product teams, and agencies to run instant surveys against a synthetic population representative of France, without recruiting real respondents or commissioning traditional consumer panels. Users build surveys through a guided editor, define target audiences by age, socio-professional category, or household type, and receive statistically grounded results in as little as five minutes, day or night.

The platform's synthetic population comprises one million AI-generated personas constructed from real statistical data sourced from INSEE, CREDOC, and ADEME, with over 130 socio-demographic, behavioral, and psychographic variables per persona. Each persona responds to user questions through AI inference, and an AI-written narrative synthesis automatically summarizes findings. Mirubiki supports concept testing, pricing validation, and message evaluation across market research, product development, marketing and communications, and consulting use cases.

Mirubiki requires no installation and no credit card to start. Results export in PDF and Excel formats for presentation-ready outputs, and a REST API supports integration into existing tools and workflows. Tiered plans accommodate individual testers, growing teams, and large agency or enterprise teams, making iterative, low-cost consumer insight accessible at every stage of product or campaign development.