MyFidelity - 2026 Pricing, Features, Reviews & Alternatives

MyFidelity issues loyalty cards as native wallet passes, not as another mobile app. Customers scan a QR code at the counter, approve the pass, and it lands in Apple Wallet or Google Wallet in seconds — no account, no password, no install.

How the pass works

Each pass is signed and issued server-side, then kept in sync afterwards. When a customer earns points or the merchant changes the card design, the pass already installed on the phone updates itself: Apple passes are refreshed through the PassKit web service with certificate-based apns push, Google passes through the Google Wallet api. Nothing to reissue, nothing to reinstall.

The card carries a compact signed token in its QR. Scanning is bound to the merchant's authenticated session, and a server-side throttle blocks a second credit for the same customer within a short window, which stops accidental double scans at a busy counter.

Loyalty rules

Four modes: points per visit, points per unit spent, both combined, or cash-back where the customer accrues a percentage of what they spend. Tiers, reward thresholds, bonus weekdays with a multiplier, and a minimum balance before cash-back can be spent are all configurable per merchant. Amounts are stored in minor units and every currency in ISO 4217 is supported, so figures stay correct outside the eurozone.

Staff can also credit a visit from the back office when a customer forgot their card, grant goodwill points, or reverse a mistake. Manual adjustments are stored separately from real visits so they never inflate revenue figures, and each one records its reason and its author.

Reach and automation

Wallet push notifications reach installed cards with no per-message fee. Email campaigns and automations cover birthdays, lapsed customers and tier rewards. Every marketing email carries a visible unsubscribe link and the list-unsubscribe header with one-click support, as required by major mailbox providers.

Security and data

Hosted in the European Union (Frankfurt, Dublin). Gdpr compliant, data processing agreement available, row-level isolation so no merchant can read another's customers. Encrypted daily backups. Customer data is never sold or shared.

Setup and support

Onboarding generates the wallet cards, the counter QR poster and the scan page automatically; most merchants are live in about fifteen minutes without a developer. Support is by email, in French and English.

Free 14-day trial. Card required, no charge before day 15.