OmniROI - 2026 Pricing, Features, Reviews & Alternatives

OmniROI is a cloud-based research and analytics platform designed for brand, media, commerce, and product teams that need consumer insights to support marketing and product decisions. The platform covers the full research workflow: organizing studies, creating and publishing surveys, managing participants, and reviewing analysis outputs. It connects survey responses with consent-based behavioral data collected through Vision, a companion app through which consumers voluntarily join studies and share behavioral data. This connection links what participants report with what they actually do, covering advertising attention, purchase journeys, and product user experience.

OmniROI offers five selectable analysis modules addressing advertising effectiveness, purchase journeys, and product experience. Outputs include comparison charts, journey maps, touchpoint details, and prioritized issues. Every result set states the sample source, data scope, and interpretation limits, giving teams the context needed for informed discussion and planning. A free workspace tier is available for teams getting started, with recruitment, participant rewards, and advanced analysis available as separate add-ons. The basic plan supports up to two admins and includes 30-day data retention, making OmniROI accessible for teams at varying stages of research maturity.