Recraft - 2026 Pricing, Features, Reviews & Alternatives

Recraft is a cloud-based AI design studio available as a web app, iOS and Android mobile app, and REST API. It covers the full spectrum of AI-assisted visual content creation, including image generation, vector illustration, icon sets, and brand kit management. Recraft targets designers, marketers, and product teams across industries who need to produce consistent, on-brand visual assets at scale without relying on traditional design toolchains.

Recraft provides granular control over generated outputs through style libraries, color palette locking, and brand kit enforcement, allowing teams to maintain visual consistency across campaigns and product lines. The platform supports text-to-image generation, image editing, background removal, upscaling, and mockup creation. Vector output is natively supported, making assets production-ready for print and digital use without additional conversion steps. The REST API enables integration into existing workflows, CI/CD pipelines, or custom internal tooling, extending the platform's capabilities beyond the web interface.

Teams benefit from collaborative workspaces where brand assets, style presets, and generated content are centrally stored and accessible across members. Subscription tiers accommodate individual contributors through enterprise-scale operations, with usage-based controls and role management available at higher tiers. The platform's multi-surface availability across web, mobile, and API ensures design workflows remain uninterrupted regardless of environment or device.