Referenced - 2026 Pricing, Features, Reviews & Alternatives

Referenced is AI visibility software. Every day it asks ChatGPT, Google AI Overviews, Perplexity and other AI tools the questions your buyers ask, then shows you whether your brand was named and what to change when it wasn't.

Buyers now ask AI which brands to trust, which products to compare and who to hire. Those answers change from one day to the next, and most businesses never see them. A brand can be recommended on Monday and missing on Tuesday, while a competitor takes its place. Referenced makes those answers something you can see, measure and act on.

How it works. We draft the questions from your website and market, written the way your buyers would ask them, and you approve them. Every day, Referenced asks each question in every AI tool you track. ChatGPT, Google AI Overviews and Perplexity are included on every plan, and Claude, Gemini, Grok, Meta AI and Google AI Mode are available as add-ons. Referenced keeps the full answer, every brand it names and every source it cites, so every figure on your dashboard links back to the answers behind it.

What you can see. Visibility shows how often AI answers mention your brand, as one score trended over time. Share of voice compares your mentions with the competitors you track, on the same questions and the same AI tools, so you can see who AI recommends instead of you. Sentiment shows how AI describes your brand, theme by theme, with the quotes behind each point, so you know which strengths AI repeats and which weaknesses it raises. Citations show the exact websites and pages AI relies on when it answers questions in your market, sorted into types such as editorial sites, reference sites, social platforms and company websites. You can follow each question on its own, group questions into topics and filter everything by AI tool and date range.

What to do next. Tracking tells you where you stand. Referenced goes further with a ranked list of actions, built after every scan from the answers where competitors are named or cited and you aren't. Some are pages to publish or improve on your own website. Others are third-party sites worth earning a place on, such as publications, review sites and online discussions. Each action is tied to the questions and answers it is based on, and anything you couldn't realistically act on is left out. When a discussion or publication is worth joining, Referenced can draft a reply or a pitch for you to edit and send.

Measured carefully. Blank answers, such as a search where Google shows no AI Overview, are left out, so they never count against you. Questions that already name your brand are tracked separately, so they don't inflate your visibility. Every number is calculated from stored answers, not estimated, and a methodology page explains how each one is worked out.

Built for teams and agencies. Invite colleagues as admins, members or read-only viewers, and give viewers access to individual brands only. Agencies can manage several client accounts and brands from one login and switch between them in a single menu.

Referenced is built by a small team in the UK. Request a free report at getreferenced.ai to see how AI answers talk about your brand today.