Sofy - 2026 Pricing, Features, Reviews & Alternatives

Sofy is a cloud-based, GDPR-compliant local marketing platform built for retail networks, franchise groups, and multi-site businesses. Deployed via web browser and mobile application, with EU-hosted data, Sofy consolidates local SEO management, Google Business Profile administration, customer review monitoring, omnichannel conversational messaging, and SMS/RCS/email campaign execution into a single interface. Headquarters gain network-wide performance visibility while individual locations retain the tools to act locally, eliminating tool fragmentation across distributed organizations. The platform serves industries including retail, food service, automotive, real estate, banking, beauty and wellness, hospitality, and independent professions, with a client base exceeding 700 organizations and networks.

Sofy is structured around four core capability areas. Local visibility and SEO tools cover centralized Google Business Profile management, local search ranking tracking, competitor benchmarking, social media publishing across Google, Facebook, and Instagram, and presence synchronization across search engines, LLMs, and GPS directories including Waze and Google Maps. The omnichannel unified inbox (So Connect / So Talk) aggregates SMS, RCS, email, WhatsApp, Messenger, Instagram, Google Business Messages, and webchat into a single conversation view, with filtering by channel, location, team member, and status, post-conversation satisfaction surveys, and native CRM synchronization with HubSpot, Salesforce, Pipedrive, and Zoho. Campaign execution (So Reach) supports targeted SMS and RCS campaigns with images, videos, carousels, and interactive buttons, full email automation with scenarios, sequences, and triggers, audience segmentation, A/B testing, and international sending via 800+ connected operators. Network reporting delivers consolidated performance dashboards at both network and individual location levels.

An integrated AI agent named Budy operates across all Sofy modules. Budy automates responses to customer reviews, detects Google visibility drops, identifies priority local SEO and GEO optimization actions, handles first responses and follow-ups in the messaging inbox, qualifies leads and collects data from incoming conversations, assists with SMS and RCS message drafting with tone and length optimization, generates email campaign content and segmentation recommendations, suggests optimal send times, transcribes and responds to voice messages, and enriches CRM records in real time. Onboarding, configuration, training, and ongoing usage monitoring are included, with degressive SMS pricing available for higher volumes and French-based support accessible throughout.