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Sway Logo

Cloud-based online booking for UK wellness businesses

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Sway - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: October 2026

Sway overview

What is Sway?

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Starting price

7flat rate /
per month

Do you work for Sway? Manage this product listing

Sway’s user interface

Ease of use rating:

Sway reviews

Overall rating

empty-state-img

No reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.00/10
Rating distribution

5

4

3

2

1

0

0

0

0

0

Sway's key features

Most critical features, based on insights from Sway users:

Access controls/permissions
Activity dashboard
AI copilot
AI image-to-text
AI text generation
AI text summarization
AI text-to-image
AI text-to-speech
API
Appointment follow-up

All Sway features

Access controls/permissions
Activity dashboard
AI copilot
AI image-to-text
AI text generation
AI text summarization
AI text-to-image
AI text-to-speech
API
Appointment follow-up
Appointment management
Automated scheduling
Autonomous task execution
Availability management
Availability settings
Blocked time settings
Calendar management
Client database
Client management
Client portal
Communication
Confirmations/Reminders
Credit card processing
Customer history
Customizable branding
Customizable forms
Customizable templates
Data import/export
Email management
Email marketing
Employee management
Generative ai
Group scheduling
Links
Mobile access
Multi- calendar integration
Multi-Location
Multi-step planning
Natural language interaction
Online booking
Online payments
Recurring appointments
Reporting & statistics
Scheduling notifications
SMS messaging
Time zone detection
Video conferencing
Wait list management
Website integration

Sway pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Free

0.00

Features included:

  • Online booking page
  • Appointment calendar
  • Customer management
  • Online payments
  • Deposits and cancellation protection
  • Automated booking notifications
  • Service management
  • Staff availability and working hours
  • Consultation forms
  • Mobile apps for iOS and Android

Individual

14.99

Per month

Features included:

  • Everything in Free
  • Unlimited services
  • Unlimited bookings
  • Embed booking on your website
  • Calendar subscription for Google, Apple and Outlook
  • Custom branding
  • Up to 5 booking locations
  • Gift vouchers, passes and memberships
  • Promo discount codes
  • Loyalty rewards
  • Automated appointment reminder emails
  • Priority support
  • Customer tags
  • Email campaigns

Team

19.99

Per month

Features included:

  • Everything in Individual
  • Unlimited services
  • 2 staff members included
  • Additional staff seats available
  • Staff calendars
  • Per-staff calendar subscription links
  • Roles and permissions
  • Team analytics

Staff Add-on:

7

Per month

Features included:

  • Add additional staff members to your Sway account
  • Individual staff calendar
  • Personal availability and working hours
  • Staff-specific services
  • Per-staff calendar subscription link
  • Included in team scheduling and analytics
  • Roles and permissions
  • 50 marketing emails per added staff member per month

User opinions about Sway price and value

Value for money rating:

Sway support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base

Training options

Documentation

Sway FAQs

Q. Who are the typical users of Sway?

Sway has the following typical customers:
Freelancers, Small Business


Q. What level of support does Sway offer?

Sway offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base

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