The PR Assistant - 2026 Pricing, Features, Reviews & Alternatives

The PR Assistant is a cloud-based AI workspace built for PR professionals, agencies, in-house communications teams, and PR students. It covers the full PR workflow: campaign planning, pitch and press release writing in each client's distinct voice, pre-submission content review, and outlet-by-outlet coverage tracking. Tiered plans accommodate freelancers and small agencies (Starter, 2 clients), mid-size teams (Studio, up to 7 clients), and larger agencies or in-house departments (Pro, unlimited clients).

The PR Assistant provides nine guided PR workflows spanning Communications Campaigns, Event PR, Monthly PR Planning, New Client Onboarding, New Business and Proposals, Creator Campaigns, Personal Branding, Award Submissions, and Crisis Communications. Each workflow carries user-provided answers step by step to produce finished, client-ready outputs such as campaign briefs, pitch calendars, holding statements, media invitations, award entries, and creator briefs. Individual tools include a Pitch Builder, Press Release Builder, Media Angle Generator, Pitch Review Assistant, Follow-Up Strategy Builder, Crisis Statement Builder, Spokesperson Prep, Social Post Builder, and Boilerplate and Bio Builder. A Writing Review module scores pitches and press releases across five dimensions: newsworthiness, structure, tone, writing quality, and AI citability. It surfaces inline flags and offers one-click rewrites generated from facts already present in the draft. A Humanize function rewrites drafts to remove common AI writing patterns.

Client profiles store voice samples, boilerplate copy, key messages, and spokespeople, keeping all content consistent across every workflow and team member. An AI Mention Tracker monitors how a client appears in answers generated by AI answer engines. Team collaboration features include shared clients, shared campaign checklists, and per-outlet coverage tracking, making The PR Assistant suitable for distributed agency teams and in-house communications departments across the public relations, communications, and marketing industries.