Waaru - 2026 Pricing, Features, Reviews & Alternatives

Waaru is a cloud-based, MCP-native WhatsApp Business platform that unifies a visual flow builder, AI agents, a native MCP server, and a shared team inbox in a single workspace. The platform is architected for AI-first teams and technical builders, with the LLM serving as the primary customer-facing interface and the flow builder handling deterministic, rules-based workflows. Infrastructure runs on AWS Mumbai, satisfying DPDP Act 2023 compliance requirements, and conversation data is never used for AI model training. Meta conversation fees are passed through at cost with a flat platform fee and monthly billing.

AI agents operate with a bring-your-own LLM model, supporting Anthropic Claude, OpenAI GPT, Google Gemini, or any OpenAI-compatible endpoint configured per workspace. Agents draw on three-tier persistent memory: conversation memory (active session transcript), contact memory (per-customer facts across all sessions), and workspace memory (catalog, policies, FAQs). A mid-flow AI injection layer detects off-script inbound messages and routes them to the AI agent without breaking the active flow. Self-learning compounds deflection over time: when a human agent resolves an escalation, the resolution is indexed and used as future AI context without manual retraining. Configurable policy envelopes per workspace cover tool allowlists, approval gates, refusal rules, brand-voice guardrails, and per-contact rate limits. A structured per-conversation agent trace records prompt, model version, tools considered, tool calls with arguments and responses, reply sent, confidence score, and policy decisions.

Waaru targets D2C and e-commerce merchants, healthcare clinics and diagnostic labs, hotels and hospitality operators, real estate businesses, digital agencies, and customer experience teams. Broadcast campaigns support audience segmentation by tag, last interaction, location, custom field, or Shopify cohort, with per-segment scheduling in recipient timezone and auto-throttling to protect WABA quality ratings. Campaign replies route to the AI agent with full campaign context. Integrations include Shopify (orders, carts, catalog, fulfilments), Razorpay payment link generation with real-time paid-event webhooks, calendar booking inside WhatsApp flows, CRM sync, inbound webhooks, custom REST endpoint registration via OpenAPI spec, and a Zapier connector covering 6,000+ apps. The native MCP server allows existing Claude or GPT agents to operate the full workspace via standardized tool calls with no custom API code. Role-based access supports six roles, multiple team members, and multiple WhatsApp numbers per account.