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CTM vs Apptrove Comparison (2026)
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Good recommendations?
Overview
CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.
Apptrove is a comprehensive Mobile Measurement Partner (MMP) platform designed to manage the performance of mobile apps. The platform offers a suite of features to empower app marketers, data analysts, and product teams.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
159
5
4
3
2
1
118
32
6
1
2
- Value for money
- Ease of use
- Features
- Customer support
5.0
1
5
4
3
2
1
1
0
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Corey M.
Digital Strategist
Loganathan V.
MIS Infrastructure Support Engineer
Owen V.
API Integrations Specialist
Pros
Not enoughreviews yet
Cons
Loganathan V.
MIS Infrastructure Support Engineer
Mitchell M.
Director of Paid Media
Emilio X.
Marketing
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review5 months ago
Key features
- Total features126
- 2-Way Messaging
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Attribution
- Audio Capture
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Behavior Tracking
- Blended Call Center
- CRM
- Call Center Management
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Campaign Tracking
- Chat/Messaging
- Chatbot
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Computer Telephony Integration
- Contact Management
- Conversion Tracking
- Conversions
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Fields
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Engagement
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- File Transfer
- Fraud Detection
- HIPAA Compliant
- IVR
- In-App Events Tracking
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Live Chat
- Manual Dialer
- Mass Texting
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Natural Language Processing
- On-Demand Recording
- One-to-One Messaging
- Optimization
- Outbound Call Center
- Performance Management
- Performance Metrics
- Phone Key Input
- Predictive Analytics
- Predictive Dialer
- Quality Assurance
- Quality Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-time Conversations
- Recording
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- Retention
- Return
- SMS Messaging
- Scheduled Messaging
- Self-Service Search
- Shortcodes
- Social Media Integration
- Spam Blocker
- Speech-to-Text Analysis
- Tagging
- Text to Speech
- Third-Party Integrations
- Threat Intelligence
- Visitor Tracking
- VoIP Connection
- Voice Customization
- Voice Mail
- Website Analytics
- Workforce Management
- Total features41
- 2-Way Messaging
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Attribution
- Audio Capture
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Behavior Tracking
- Blended Call Center
- CRM
- Call Center Management
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Campaign Tracking
- Chat/Messaging
- Chatbot
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Computer Telephony Integration
- Contact Management
- Conversion Tracking
- Conversions
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Fields
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Engagement
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- File Transfer
- Fraud Detection
- HIPAA Compliant
- IVR
- In-App Events Tracking
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Live Chat
- Manual Dialer
- Mass Texting
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Natural Language Processing
- On-Demand Recording
- One-to-One Messaging
- Optimization
- Outbound Call Center
- Performance Management
- Performance Metrics
- Phone Key Input
- Predictive Analytics
- Predictive Dialer
- Quality Assurance
- Quality Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-time Conversations
- Recording
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- Retention
- Return
- SMS Messaging
- Scheduled Messaging
- Self-Service Search
- Shortcodes
- Social Media Integration
- Spam Blocker
- Speech-to-Text Analysis
- Tagging
- Text to Speech
- Third-Party Integrations
- Threat Intelligence
- Visitor Tracking
- VoIP Connection
- Voice Customization
- Voice Mail
- Website Analytics
- Workforce Management
Integrations
- Total integrations56
- AB Tasty
- Acquisio
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- CAKE
- CleverTap
- Cloudflare
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Apps and Tabs
- Facebook Business Suite
- Facebook Creator Studio
- Freshpaint
- Genius Monkey
- Google AdMob
- Google Ads
- Google Analytics 360
- Google App Engine
- Google Calendar
- Google Data Studio
- Google Forms
- Google Marketing Platform
- HubSpot CRM
- Instapage
- Kissmetrics
- LeadSquared
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Advertising
- Microsoft Teams
- Mixpanel
- MonkeyLearn
- Pipedrive
- Rakuten Advertising
- RevX
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Skai
- Slack
- Snapchat for Business
- Stripe
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- WebEngage
- Whatagraph
- Wix
- WordPress
- Yalla
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- Total integrations12
- AB Tasty
- Acquisio
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- CAKE
- CleverTap
- Cloudflare
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Apps and Tabs
- Facebook Business Suite
- Facebook Creator Studio
- Freshpaint
- Genius Monkey
- Google AdMob
- Google Ads
- Google Analytics 360
- Google App Engine
- Google Calendar
- Google Data Studio
- Google Forms
- Google Marketing Platform
- HubSpot CRM
- Instapage
- Kissmetrics
- LeadSquared
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Advertising
- Microsoft Teams
- Mixpanel
- MonkeyLearn
- Pipedrive
- Rakuten Advertising
- RevX
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Skai
- Slack
- Snapchat for Business
- Stripe
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- WebEngage
- Whatagraph
- Wix
- WordPress
- Yalla
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
