Amplitude vs Microsoft Power BI

Google Analytics 360

Usermaven

Mixpanel

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Usermaven is a cloud-based analytics tool with pre-built reports to help businesses analyze the behavior of their visitors and customers. It respects the privacy and is hosted in the EU. It makes setting up the dashboard quick and easy. Users can discover the sources of traffic, the most popular pages, and the conversion-driving actions.


Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Goal Setting/Tracking

User Interaction Tracking

Campaign Management

Time on Site Tracking

Referral Tracking

Amplitude

Web-based

Pendo

Segment

Microsoft Power BI

Basic

Chief Product and Strategy Officer

The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention.

Product Analyst

I like that I can make funnels, cohorts, and retention charts without annoying someone who is a data engineer.

Amplitude gave us a real clarity around what are the features that drive engagement and what are the ones that don’t.

Sr. CRM Manager

I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics.

We onboarded Amplitude to monitor user behavior on our travel tech products.

VP of Product

It is amongst the best tools in market for quickly creating visualisations to help understand where to iterate.

The flexibility of Amplitude can also make it a little lightweight when you're looking to enhance the visualisations.

Head of Business Intelligence and Data Science

The team managing the events and properties need to do a really good job in keeping things clean in the tool so that the stakeholders don't end up building misleading self-serve reports.

Founder

Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast

A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test.

Software Engineer

Moreover, I used their CDP product to create connections between sources like HTTP API, and analyze its data using destinations like Intercome, Amazon S3, and much more.

Lifecycle marketing executive

I love how integrated it can be with all the other techs we use!

Associate Payments

I really appreciate the ease of integrating our analytics with Amplitude, as we can, with just a few simple steps, apply those analytics to our products because there is enough support for almost all kinds of data we need and languages, and once integrated, it works in an integrated way and displays all the metrics we need clearly, which helps us a lot By tracking the activities of users and also those interested in our products, and by doing so, we know what are the most popular programs that they use a lot, which helps us to understand their trends accurately.

Product Manager

Can be pretty difficult for new users to learn how to get around in Amplitude and do analysis on their own.

The various dashboards that we can create like funnel, segment etc and doing analysis on a cohort of user based on segment is extremely helpful.

Senior Software Engineer

Setting up the dashboards can be quite daunting, as there is a large amount of functionality on offer.

Digital Marketing Manager

This allows me to easily generate reports for everyone in the organization who needs to know how our website is performing.

This can limit the rate at which new users learn to use the system.

It provides excellent reports to view funnel data, manage conversion drivers and analyze user behavior.

I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product.

I'd prefer a separate user interface for measuring MoM or WoW performance based on the metrics and events I select to chart.

Technical Outsourcing Specialist

I did not test many hard problems because Amplitude is simple to learn, but I believe it needs more automation to eliminate manual work as much as possible, as we currently require a lot of manual effort, which I find cumbersome at times.

Sales Executive

I also like creating dashboards and connected charts that show metrics about how well we're reaching.

The product itself is easy to use and the administrative tools are very helpful with allowing to block an event and provide definitions to make sure events that come in comply to them and our ability to discard them.

Second we analyzed in heavier detail how everything in the app went.

For complex scenarios, the Amplitude user-stitching sometimes merge users not supposed to do that so that should be improved.

We look forward to continue having Amplitude as our analytical go-to partner.

This is beneficial for us since it indicates that our agency's taxonomy documents make it easy to locate a great deal of information.

ios developer

It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract.

It is best for managing events and uniting all data across teams.

It can be difficult to determine how to compare rates from different historical periods.

I like best that their platform is easy to use, and it provides multiple products to manage customer behavior data, all in one place.

Innovation: they are always ahead of the competition and launch the best features

Limitation in "join" functionalities to group multiple events

Retirement Processing Assistant

I like the fact that you can use their API to connect to other tools.

Marketing & Growth Ops

Finally, using Amplitude, we can arrive at a true analysis.

API configuration is a little bit of a work.

It's not easy to set up everything and customization is not really UX friendly.

The majority of Amplitude's issues stem from how our company operates.

Customer Success Director

This is a great tool for deep analysis and to get clear and precise charts to show clients.

It allows me to get what I need even if it took a long time to understand and configure.

Head of Marketing

Prices for big companies can look expensive

Business Development Director 

Very intuitive, well integrated with other solution

Owner

very useful and easy to use software that has helped my company increase revenue.

customer success

Its very expensive for us, we have a ot of things to track and its been the event the measure so is expensive for us

Easy to use, easy to setup and the freemium is great to start.

Product

Some inconsistencies in how data is calculated depending on the uniques vs totals across time ranges.

Growth Manager

I can easily track and monitor whatever is going on our website.

Data Analytics

User Interface

Integrations

Ease of Use

Dashboards and Charts

Team Analysis

Event Tracking

Funnel and Conversion Analysis

Analysis and Revenue Increase

Pricing

Small Business

Freelancers

Large Enterprises

Mid-size Business

Tableau

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

MATLAB

MATLAB is a programming and numeric computing platform, which enables businesses and educational institutions to create models, develop algorithms, analyze data sets and more. Professionals can use the live editor to create scripts and enhance code with hyperlinks, images, and headings.


Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Data Import/Export

Visual Analytics

Data Connectors

Multiple Data Sources

Reviews for Microsoft Power BI come from a wide variety of industries, including Information Technology and Services (12% of reviewers), Computer Software (9%), and Financial Services (3%). The most frequent use case for Microsoft Power BI cited by reviewers is data visualization (61% of reviewers).

Users and use cases

Reviewers appreciate the strong value for money, especially for Office 365 users, and they like the free version's substantial functionality. However, some reviewers find the free plan limited and report that pricing and licensing can be confusing and restrictive.

Value for money

The Microsoft Power BI integrations most frequently cited by reviewers are: Microsoft Excel (a spreadsheet product rated 4.8 out of 5 for its integration with Microsoft Power BI), Microsoft 365 (a document management product, 4.7), and Microsoft SQL Server (a database product, 4.7).

Microsoft Power BI is a data visualization solution with key features that include data visualization, reporting and analytics, data import and export, customizable dashboards, and data connectors, and more.

Windows

Android

Qlik Sense

Looker

Domo

Google Data Studio

Sisense

SAP Analytics Cloud

SAP Crystal Reports

Amazon QuickSight

Mode

SAP BusinessObjects Business Intelligence

Trevor.io

Alteryx Designer

Phocas

BrightGauge

Power BI in Microsoft Fabric free account

Power BI Pro

Power BI Premium - Per User

Limited and unintuitive customization

Machine learning engineer

In addition the customization to have nice visualization and customer oriented design is really tricky.

Senior Data Engineeer

one of the few points I find annoying is that the 'look and feel' is not that intuiive and take a lot of efforts to change look and feel settings of the elements and the dashboard.

38% of reviewers feel negative about Power BI’s customization options. Users indicate that customizing visuals, backgrounds, and templates is not straightforward and often requires workarounds or external tools. They find the formatting and design options limited compared to other products, making it difficult to tailor dashboards to specific needs. Many note that configuration is not user-friendly and that achieving a polished look can be time-consuming.

Platform limitations and feature gaps

36% of reviewers feel negative about Power BI’s desktop and mobile versions. Users report that the desktop app is not available for Mac, and the web and mobile versions lack features found in the desktop version. They mention compatibility issues, heavy resource usage, and functional bugs in the mobile app. Many find the divide between desktop and cloud versions inconvenient, and exporting or sharing dashboards can be cumbersome.

Complex and unintuitive navigation

Mobile Expert 

The layout is extremely non user friendly, making navigation a bit of a frustrating process.

41% of reviewers feel negative about Power BI’s navigation. Users say the interface can be confusing, with too many buttons, filters, and options that are not always intuitive. They find it challenging to locate features, align elements, or filter results, especially as new users. Many mention that the learning curve is steep and that navigating through custom features or the online portal can be overwhelming and frustrating.

Challenging Excel integration and formulas

Data Analyst

Some formulas (like And/Or) do not accept multiple arguments directly (as in excel) but require nested way, which i think is a bit overwhelming.

35% of reviewers feel negative about Power BI’s Excel integration. Users say that working with complex Excel data, formulas, and relationships in Power BI can be difficult and unintuitive. They find the DAX formula language challenging to learn, and some basic Excel functions are not easily replicated. Many mention issues with importing data, formatting, and exporting, as well as a steeper learning curve for those accustomed to Excel’s simplicity.

Resource-intensive and slow with large data

Senior Demand Planner

The performance slowdown occurred especially at peak usage times where report loading can be delayed and prevents timely analysis.

77% of reviewers feel negative about Power BI’s performance and speed. Users report that the software can be sluggish, especially when handling large datasets or complex models. They mention high CPU and RAM usage, slow loading times, and occasional crashes, particularly on standard or lower-spec hardware. Many find that performance issues hinder timely analysis and require constant optimization or more powerful computers to run efficiently.

Comprehensive analytics capabilities

Tax Analyst

Microsoft Power BI provides very advanced and comprehensive analytics tools which help us to extensively analyze all our business operations.

Climate Change Analyst

It offers us with comprehensive analytics tools which makes it possible to fully analyze our organization and get insights that helps us make decisions and take actions to help us improve in all areas.

99% of reviewers feel positive about Power BI’s data analytics capabilities. Users say the platform offers a robust suite of analytical tools that allow them to perform everything from ETL processes to advanced modeling and deep-dive analysis without needing third-party tools. Reviewers appreciate the ability to analyze complex datasets, drill down for detailed insights, and leverage AI-powered analytics for improved decision-making. Many mention that the analytics tools help them understand business performance, compare against goals, and drive better outcomes across departments.

Seamless Microsoft integrations

CX Manager

Being a Microsoft company, Power BI's integration with other Microsoft products (such as Azure, Excel, or SharePoint) is a real plus. And the volume of data you can handle is amazing!

92% of reviewers feel positive about Power BI’s integrations. Users highlight the ease of connecting Power BI with other Microsoft products such as Excel, SharePoint, Azure, and Office 365. They find that this integration streamlines workflows, facilitates data sharing, and leverages familiar tools. Reviewers also mention the ability to integrate with various data sources and enterprise applications, making it convenient for organizations already invested in the Microsoft ecosystem.

Insightful performance tracking

93% of reviewers feel positive about Power BI’s sales and performance analysis. Users say the tool enables them to monitor KPIs, analyze business operations, and track performance across teams and departments. They value features like real-time analytics, predictive analysis, and the ability to drill down into detailed metrics. Many note that Power BI helps them make informed decisions, optimize processes, and save time on reporting by automating calculations and consolidating data.

Student

The visuals are clean, the refresh options are powerful, and it makes analysis fast and user-friendly even with large datasets.

System Engineer

It allowed me to connect multiple data sources and add in relationships between tables so I could have multiple different ways of looking at complex data sets.

Operations Project Coordinator

It has robust data analytics that help us analyze our data deeply in order to get insights which not only help us understand our performance strengths but also areas that needs improvement.

Sales and Marketing Specialist

It integrates seamlessly with multiple data sources such as Excel, CRM and web analytics, allowing us to get started and  quickly consolidate and analyze data from across platforms without complex setup.

Last but not least, Power BI offer strong security protocols, end to end encryption and role-based access control that help protect sales, marketing, customer and other business data.

Microsoft Power BI has very powerful data protection features which allows us to work on our data safely without making them vulnerable to any security threats.

Brand Manager

It help us to keep up with our performances in marketing and also provides refined insights on how to optimize our marketing practices.

Microsoft Power BI also offers amazing reporting features that allow us to create customized reports from our insights.

Curriculum Designer and Trainer

However the setup of these data tables can confuse new users if they did not attend a power BI training or are not familiar with the tools within power BI.

Director of Research and Development

In a teams call, we were able to interactvely answer questions about safety in their fleet and review risk hotspots.

Systems and Service Operation Analyst

Power BI has an intuitive drag-and-drop interface that makes it easy for users of all skill levels to create interactive reports and dashboards.

Product owner

connect to many source, shape data with Power Query and publish report without waiting on BI project

Director

The most frustrating part of Power BI is that seemingly simple things (like ordering a series in your preferred order) is less intuitive than one may prefer.

Associate Director, Evaluation

Some of its visualization options--like stacked charts--are especially useful for visualizing survey data.

Microsoft Power BI give us access to the most advanced analytics which help us to discover very impactful insights from our data.

I use it to connect our sources between them, build graphs on a same dashboard and integrate viewers.

Computer Facilitator

The ability to layer its own visuals with Python or R makes it easier to tell stories and to customize them to stakeholder needs.

Prompt Engineer

It helps me turn raw data into clear charts and dashboards without much effort.

Amplitude vs Microsoft Power BI Comparison (2026)

Amplitude

Microsoft Power BI

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives