Crazy Egg vs VWO Testing

Hotjar

Brandfolder

Datadog

Lucky Orange

Smartlook

MailerLite Landing Page Builder

Compare Crazy Egg and VWO Testing based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps, referral maps) show you where users click, scroll and spend time. User Recordings help you dive deeper into customer journeys. And A/B Testing and Editor help you test and make changes.

A/B Testing

Activity Dashboard

Activity Tracking

Annotations

Assessment Management

Audience Targeting

Behavior Tracking

Behavioral Analytics

Campaign Analytics

Campaign Management

Campaign Segmentation

Campaign Tracking

Competitive Analysis

Content Management

Conversion Rate Optimization

Conversion Tracking

Customizable Reports

Customizable Templates

Dashboard

Data Visualization

Dynamic Content

Element Analytics

Engagement Tracking

For Sales Teams/Organizations

Funnel Analysis

Goal Setting/Tracking

Heatmaps

Keyword Tracking

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Problem Area Alerts

Project Management

Quantitative Metrics

Radial Mapping

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Scroll Maps

Search/Filter

Session Recording

Site Search Tracking

Split Testing

Statistical Analysis

Surveys & Feedback

Tagging

Templates

Third-Party Integrations

Time on Site Tracking

Usability Testing

User Interaction Tracking

Video recording/Transcriptions

Visitor Tracking

Visual Analytics

Visual Editor

Web Traffic Reporting

Website Analytics

Workflow Management

Crazy Egg

Web-based

Conversion Strategist

Great software and price - helps you uncover how to improve your website.

UX Design intern

It was easy to use to track scrolling, click rates, and recordings. It is much better than Lucky Orange, but I haven't tried any other competitors.

Owner

That's just the way online marketing is moving these days. I use a full automation platform and I still have Crazy Egg, because my platform doesn't do what Crazy Egg does.

Sr. TQM

Features such as heatmap a/b offered at a low cost would really help a startup take the next step in the right direction. The data from heat map is quite useful for decision making and analysis.

Managing Director

Great product that helps conversion and allows us to make high impact changes to our  website.

Account Manager

Great product and customer support is fantastic.

Developer

Easy to integrate with WordPress themes. Heatmaps feature is the best in its class.

They do a good job of displaying the data captured as the heat map is running and making it easy to understand.

Manager of Operations

Great Tool with a Team looking to implement features you want.

Growth Manager

I liked the simplicity of installation and use.

SEO Specialist

Some of the snapshots didn't record any visits or recorded far less visits than the other page variant. Which is a problem, since the traffic was distributed evenly between both page variants.

Integrated and Digital Marketing Strategist

Great and easy tool to use - if you are only after what they offer, it is great. But you sort of end uo wanting more.

Crazyegg only has heat mapping with very limited visualizations. There are other services out there that provide more information than CrazyEgg.

Digital Marketing Specialist

I love the confetti view where I can see where my visitors are clicking and where I might be losing them. Their customer service is also top notch.

Online Marketing Manager

It was easy to get started, the integration wasn't too hard either. I like the design and functionality.

IT Executive

Crazy Egg is incredibly easy to use and does not require any coding skills to set up. It is a simple plugin that can be installed in minutes.

Co-Owner

I was having difficulty installing Crazy Egg on my Wix site and in less than an hour after submitting my ticket, I was given the opportunity to do a Zoom video conference to have the problem fixed.

Marketing Technologist

Crazy Egg does what it needs to, deliver valuable insights through various features to make informed decisions to increase conversion and user experience on your website.

Crazy Egg screenshot: Crazy Egg heatmaps

Crazy Egg screenshot: Crazy Egg click tracking

Crazy Egg screenshot: Crazy Egg dashboard

Crazy Egg screenshot: Crazy Egg installation check

Crazy Egg screenshot: Crazy Egg homepage

Freelancers

Large Enterprises

Non Profit

Public Administrations

Small Business

MailerLite's drag and drop landing page builder makes it easy to build professional landing pages in minutes. Customize responsive templates with 20+ content blocks, including surveys, countdown timers, signup forms, and event RSVPs. Connect Stripe to sell online products and digital subscriptions.

Datadog is a monitoring and security platform for Dev, Sec, and Ops teams that unifies metrics, traces, and logs in one place so teams can get full visibility into their IT environment.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

Abandoned Cart Saver

Analytics

Behavioral Targeting

Content Analytics

Contextual Targeting

Data Import/Export

Drag & Drop

Experience Management

For Mobile

For Websites

Geotargeting

Landing Pages/Web Forms

Monitoring

Qualitative Comparative Analysis

Quantitative Analysis

Sales Trend Analysis

Screen Activity Recording

Unmoderated Testing

User Journeys

User Research Analysis

Widgets

WYSIWYG Editor

VWO Testing

Paid Search Coordinator

I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it makes collecting data a slower process.

CEO/Founder

I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.

Freelance SEA Consultant | Online Marketing

You can start really easy and you can check the results easy. The customer support is also good and they are willing to help.

Self employed

Very easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works. Some special features, like heatmaps, are great too.

Strategy Director

Occasionally alerts and warning were confusing to the user.

Growth hacker

It integrates well with many services, the most important for me are MixPanel and Google Analytics. I haven't tried many other A/B testing tools, but I'm very pleased with VWO.

Software Developer

Their editor is also very powerful and their support was always quick to response and was really helpful.

Director of Digital Marketing

Beware of losing Data and Features with No Warning.

Developer 

This experience haver been awesome than could  be.

Senior UX/UI Designer

I has been a huge growth area within the business and helped us gain a lot of traction.

Head of Data

It is good value for money. It has an API out so you can push the data into other tools for more detailed analysis.

Growth Marketing Manager

The BEST part about VWO is how quickly their Customer Service team responds on chat. I can get really quick feedback on an experiment I was planning to launch that same day.

Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests.

The results it provides are very detailed and helpful.

Director 

Easy to use, intuitive solution that makes testing scenarios quick and easy, regardless of technical skill level.

Project Manager

It's very expensive for our agency, which makes it difficult to defend to management.

Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost.

Crazy Egg vs VWO Testing Comparison (2026)

Crazy Egg

VWO Testing

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives