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Adverity vs Matillion Comparison (2026)

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Adverity logo

Adverity

Matillion logo

Matillion

Overview

With 600+ data connectors and destinations, Adverity helps marketing and analyst teams improve performance and trust their data. • 600+ data connectors and destinations across marketing, advertising, sales and finance • Automated data quality and management tools • Unrivaled data transformations

Matillion is an extract, transform, load (ETL) solution for cloud data warehouses including Amazon Redshift, Snowflake and Google BigQuery. It enables users to gather data from various sources & deliver them in structured and semi-structured frameworks using data transformation capabilities.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

2

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

26

5

4

3

2

1

14

11

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
72%
would recommend this app

4.3

111

5

4

3

2

1

45

54

10

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

Pros

“Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.”
Verified reviewer profile picture

Angel C.

Digital Marketing Manager

“Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.”
Verified reviewer profile picture

Angel C.

Digital Marketing Manager

“With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface.”
Verified reviewer profile picture

Matthew B.

Matthew Baldock

Pros

“Trying to set up the same transformation that you write in SQL in 15 minutes will take you 60 mins with Matillion because you have to think differently when using a click-click software like this.”
MK

Melisa K.

Head of Business Intelligence and Data Science

“It's not a bad product, but our team decided to portion the ETL function to an Azure-based service as they couldn't tie Matillion to our business continuity plan due to a lack of skills with this product.”
DH

Dan H.

IT Manager

“There is a vast number of options and data connectors on offer.”
DH

Dan H.

IT Manager

Cons

“The data connectors can be finicky at times which causes us to troubleshoot.”
LK

Laura K.

Director of Digital Media

Cons

“As such, this tool is not as convenient or flexible for detailed data transformations. ”
DK

Daniel K.

EVP Operations IT

“Troubleshooting complex tasks is almost impossible for smaller organizations.”
SM

Steven M.

Senior Business Intelligence Consultant

“The billing structure contributes to the problem as well.”
LM

Luke M.

Data Engineer

  • Vendor responds to reviews
  • Last review3 years ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features124
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Audit Management
  • Audit Trail
  • Authentication
  • Auto Extraction
  • Automated Scheduling
  • Behavior Analytics
  • Big Data Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Replication
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Verification
  • Data Visualization
  • Data Warehouse
  • Data Warehousing
  • Database Support
  • Document Extraction
  • Document Management
  • Drag & Drop
  • ETL
  • ETL - Extract Transfer Load
  • Email Address Extraction
  • File Sharing
  • Forecasting
  • Functions/Calculations
  • High Volume Processing
  • Historical Reporting
  • IP Address Extraction
  • Integration Management
  • Integrations Management
  • Job Scheduling
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Lead Capture
  • Marketing Reports
  • Master Data Management
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • No-Code
  • Non-Relational Transformations
  • Performance Management
  • Performance Metrics
  • Phone Number Extraction
  • Pipeline Management
  • Predictive Analytics
  • Pricing Extraction
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Scalability
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Self Service Portal
  • Self-service Analytics
  • Single Page View
  • Single Sign On
  • Social Media Integration
  • Statistical Analysis
  • Status Tracking
  • Task Scheduling
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Web Data Extraction
  • Web Services
  • Website Analytics
  • What-if Analysis
  • Widgets
  • Workflow Automation
  • Workflow Management
  • eCommerce Management
  • Total features62
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Audit Management
  • Audit Trail
  • Authentication
  • Auto Extraction
  • Automated Scheduling
  • Behavior Analytics
  • Big Data Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Replication
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Verification
  • Data Visualization
  • Data Warehouse
  • Data Warehousing
  • Database Support
  • Document Extraction
  • Document Management
  • Drag & Drop
  • ETL
  • ETL - Extract Transfer Load
  • Email Address Extraction
  • File Sharing
  • Forecasting
  • Functions/Calculations
  • High Volume Processing
  • Historical Reporting
  • IP Address Extraction
  • Integration Management
  • Integrations Management
  • Job Scheduling
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Lead Capture
  • Marketing Reports
  • Master Data Management
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • No-Code
  • Non-Relational Transformations
  • Performance Management
  • Performance Metrics
  • Phone Number Extraction
  • Pipeline Management
  • Predictive Analytics
  • Pricing Extraction
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Scalability
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Self Service Portal
  • Self-service Analytics
  • Single Page View
  • Single Sign On
  • Social Media Integration
  • Statistical Analysis
  • Status Tracking
  • Task Scheduling
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Web Data Extraction
  • Web Services
  • Website Analytics
  • What-if Analysis
  • Widgets
  • Workflow Automation
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations45
  • ActiveCampaign
  • AdRoll
  • Adjust
  • Adobe Analytics
  • Agentforce Financial Services (formerly Salesforce Financial Services Cloud)
  • Amazon Aurora
  • Amazon DynamoDB
  • Amazon Simple Storage Service (S3)
  • Amplitude
  • AppFollow
  • AppsFlyer
  • Box
  • Brandwatch
  • Bynder
  • Celtra
  • Comscore
  • Criteo
  • Dropbox
  • Dynamics 365 Business Central
  • Emplifi Social Marketing Cloud
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Data Studio
  • Google Docs
  • Google Drive
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • Iterable
  • Jira
  • Kochava
  • LinkedIn for Business
  • Looker
  • Mailgun
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft Power BI
  • Microsoft SharePoint
  • Mixpanel
  • NetSuite
  • Oracle Eloqua Marketing Automation
  • Outbrain Direct Response (ODR) by Teads
  • PayPal Payments
  • QuickBooks Online Advanced
  • Salesforce Marketing Cloud
  • Semrush
  • Shopify
  • Similarweb
  • Snapchat for Business
  • Stripe Payments
  • Tableau
  • Taboola
  • Twitter/X
  • Webtrends
  • Xero
  • Zendesk Suite
  • Zuora
  • Total integrations25
  • ActiveCampaign
  • AdRoll
  • Adjust
  • Adobe Analytics
  • Agentforce Financial Services (formerly Salesforce Financial Services Cloud)
  • Amazon Aurora
  • Amazon DynamoDB
  • Amazon Simple Storage Service (S3)
  • Amplitude
  • AppFollow
  • AppsFlyer
  • Box
  • Brandwatch
  • Bynder
  • Celtra
  • Comscore
  • Criteo
  • Dropbox
  • Dynamics 365 Business Central
  • Emplifi Social Marketing Cloud
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Data Studio
  • Google Docs
  • Google Drive
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • Iterable
  • Jira
  • Kochava
  • LinkedIn for Business
  • Looker
  • Mailgun
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft Power BI
  • Microsoft SharePoint
  • Mixpanel
  • NetSuite
  • Oracle Eloqua Marketing Automation
  • Outbrain Direct Response (ODR) by Teads
  • PayPal Payments
  • QuickBooks Online Advanced
  • Salesforce Marketing Cloud
  • Semrush
  • Shopify
  • Similarweb
  • Snapchat for Business
  • Stripe Payments
  • Tableau
  • Taboola
  • Twitter/X
  • Webtrends
  • Xero
  • Zendesk Suite
  • Zuora

Alternatives

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