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Adverity vs Matillion Comparison (2026)
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Overview
With 600+ data connectors and destinations, Adverity helps marketing and analyst teams improve performance and trust their data. • 600+ data connectors and destinations across marketing, advertising, sales and finance • Automated data quality and management tools • Unrivaled data transformations
Matillion is an extract, transform, load (ETL) solution for cloud data warehouses including Amazon Redshift, Snowflake and Google BigQuery. It enables users to gather data from various sources & deliver them in structured and semi-structured frameworks using data transformation capabilities.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
26
5
4
3
2
1
14
11
1
0
0
- Value for money
- Ease of use
- Features
- Customer support
4.3
111
5
4
3
2
1
45
54
10
2
0
- Value for money
- Ease of use
- Features
- Customer support
Pros

Angel C.
Digital Marketing Manager

Angel C.
Digital Marketing Manager

Matthew B.
Matthew Baldock
Pros
Melisa K.
Head of Business Intelligence and Data Science
Dan H.
IT Manager
Dan H.
IT Manager
Cons
Laura K.
Director of Digital Media
Cons
Daniel K.
EVP Operations IT
Steven M.
Senior Business Intelligence Consultant
Luke M.
Data Engineer
- Vendor responds to reviews
- Last review3 years ago
- Vendor responds to reviews
- Last review7 months ago
Key features
- Total features124
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Audit Management
- Audit Trail
- Authentication
- Auto Extraction
- Automated Scheduling
- Behavior Analytics
- Big Data Analytics
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Charting
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Quality Control
- Data Replication
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Verification
- Data Visualization
- Data Warehouse
- Data Warehousing
- Database Support
- Document Extraction
- Document Management
- Drag & Drop
- ETL
- ETL - Extract Transfer Load
- Email Address Extraction
- File Sharing
- Forecasting
- Functions/Calculations
- High Volume Processing
- Historical Reporting
- IP Address Extraction
- Integration Management
- Integrations Management
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Capture
- Marketing Reports
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multiple Data Sources
- No-Code
- Non-Relational Transformations
- Performance Management
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Predictive Analytics
- Pricing Extraction
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Management
- SSL Security
- Scalability
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Social Media Integration
- Statistical Analysis
- Status Tracking
- Task Scheduling
- Third-Party Integrations
- Trend Analysis
- User Management
- Version Control
- Visual Analytics
- Visual Discovery
- Visualization
- Web Data Extraction
- Web Services
- Website Analytics
- What-if Analysis
- Widgets
- Workflow Automation
- Workflow Management
- eCommerce Management
- Total features62
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Audit Management
- Audit Trail
- Authentication
- Auto Extraction
- Automated Scheduling
- Behavior Analytics
- Big Data Analytics
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Charting
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Quality Control
- Data Replication
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Verification
- Data Visualization
- Data Warehouse
- Data Warehousing
- Database Support
- Document Extraction
- Document Management
- Drag & Drop
- ETL
- ETL - Extract Transfer Load
- Email Address Extraction
- File Sharing
- Forecasting
- Functions/Calculations
- High Volume Processing
- Historical Reporting
- IP Address Extraction
- Integration Management
- Integrations Management
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Capture
- Marketing Reports
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multiple Data Sources
- No-Code
- Non-Relational Transformations
- Performance Management
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Predictive Analytics
- Pricing Extraction
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Management
- SSL Security
- Scalability
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Social Media Integration
- Statistical Analysis
- Status Tracking
- Task Scheduling
- Third-Party Integrations
- Trend Analysis
- User Management
- Version Control
- Visual Analytics
- Visual Discovery
- Visualization
- Web Data Extraction
- Web Services
- Website Analytics
- What-if Analysis
- Widgets
- Workflow Automation
- Workflow Management
- eCommerce Management
Integrations
- Total integrations45
- ActiveCampaign
- AdRoll
- Adjust
- Adobe Analytics
- Agentforce Financial Services (formerly Salesforce Financial Services Cloud)
- Amazon Aurora
- Amazon DynamoDB
- Amazon Simple Storage Service (S3)
- Amplitude
- AppFollow
- AppsFlyer
- Box
- Brandwatch
- Bynder
- Celtra
- Comscore
- Criteo
- Dropbox
- Dynamics 365 Business Central
- Emplifi Social Marketing Cloud
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Docs
- Google Drive
- HubSpot CRM
- HubSpot Marketing Hub
- Iterable
- Jira
- Kochava
- LinkedIn for Business
- Looker
- Mailgun
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Microsoft Power BI
- Microsoft SharePoint
- Mixpanel
- NetSuite
- Oracle Eloqua Marketing Automation
- Outbrain Direct Response (ODR) by Teads
- PayPal Payments
- QuickBooks Online Advanced
- Salesforce Marketing Cloud
- Semrush
- Shopify
- Similarweb
- Snapchat for Business
- Stripe Payments
- Tableau
- Taboola
- Twitter/X
- Webtrends
- Xero
- Zendesk Suite
- Zuora
- Total integrations25
- ActiveCampaign
- AdRoll
- Adjust
- Adobe Analytics
- Agentforce Financial Services (formerly Salesforce Financial Services Cloud)
- Amazon Aurora
- Amazon DynamoDB
- Amazon Simple Storage Service (S3)
- Amplitude
- AppFollow
- AppsFlyer
- Box
- Brandwatch
- Bynder
- Celtra
- Comscore
- Criteo
- Dropbox
- Dynamics 365 Business Central
- Emplifi Social Marketing Cloud
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Docs
- Google Drive
- HubSpot CRM
- HubSpot Marketing Hub
- Iterable
- Jira
- Kochava
- LinkedIn for Business
- Looker
- Mailgun
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Microsoft Power BI
- Microsoft SharePoint
- Mixpanel
- NetSuite
- Oracle Eloqua Marketing Automation
- Outbrain Direct Response (ODR) by Teads
- PayPal Payments
- QuickBooks Online Advanced
- Salesforce Marketing Cloud
- Semrush
- Shopify
- Similarweb
- Snapchat for Business
- Stripe Payments
- Tableau
- Taboola
- Twitter/X
- Webtrends
- Xero
- Zendesk Suite
- Zuora





