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Domo vs Adverity Comparison (2026)
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Good recommendations?
Overview
Domo, now part of Progress Software, is the agentic platform for the intelligent enterprise. It helps organizations connect and govern data, activate AI agents, apps, and workflows, and distribute intelligence through dashboards, embedded apps, mobile, and AI assistants.
Adverity helps marketing and analyst teams improve performance and trust their data by automating data integration and governance. • 600+ data connectors and destination across marketing, advertising, sales and finance • Unrivaled data transformations • Automated data quality and management tools
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.3
332
5
4
3
2
1
170
113
35
5
9
- Value for money
- Ease of use
- Features
- Customer support
70%
would recommend this app4.5
26
5
4
3
2
1
14
11
1
0
0
- Value for money
- Ease of use
- Features
- Customer support
72%
would recommend this appPros
“It automatically connects to our crm and our data files and we don't have to manually import them in.”
MR
Melissa R.
Sr. Business Analyst
“The platform allows me to inspect and transform data easily, enabling me to uncover trends and patterns that inform our business strategies”
JR
Jaden R.
Physical assistant
“I had used Domo in a previous role and we had a data analytics specialist in-house that integrated all our business to utilize this platform.”
SE
Steven E.
Owner
Pros
“Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.”
Angel C.
Digital Marketing Manager
“Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.”
Angel C.
Digital Marketing Manager
“With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface.”
Matthew B.
Matthew Baldock
Cons
“I don't like how much the cost can add up and how much time it takes to set up everything the way you want it to.”
Joseph E.
Ecommerce and IT Manager
“On the other hand, it can really get expensive if you don't put in the effort to govern your costs.”
CS
Creed S.
Director of Data Analytics and Systems
“Unfortunately we were sold on on numerous promises and features that have never come to fruition.”
SE
Steven E.
Owner
Cons
“The data connectors can be finicky at times which causes us to troubleshoot.”
LK
Laura K.
Director of Digital Media
- Vendor responds to reviews
- Last review5 days ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features147
- "What If" Scenarios
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Application Development
- Application Management
- Association Discovery
- Audit Trail
- Authentication
- Auto Extraction
- Automated Scheduling
- Behavior Analytics
- Benchmarking
- Big Data Analytics
- Budgeting/Forecasting
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Cash Management
- Charting
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Tracking
- Consolidation/Roll-Up
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Quality Control
- Data Replication
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Verification
- Data Visualization
- Data Warehouse
- Database Support
- Deployment Management
- Device Enrollment
- Document Extraction
- Drag & Drop
- ERP integration
- ETL
- ETL - Extract Transfer Load
- File Sharing
- Financial Reporting
- Forecasting
- Functions/Calculations
- Funnel Analysis
- General Ledger
- Generative AI
- Goal Management
- Graphical User Interface
- HR Management
- Historical Reporting
- In-Database Processing
- Income & Balance Sheet
- Information Governance
- Integrated Development Environment
- Integration Management
- Integration into Third Party Applications
- Integrations Management
- Interactive Elements
- Interactive Reports
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Capture
- Marketing Reports
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Dashboards
- Mobile Reporting
- Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-User Collaboration
- Multiple Data Sources
- Multivariate Analysis
- Natural Language Processing
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Performance Management
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Profit/Loss Statement
- Profitability Analysis
- Progress Tracking
- Project Management
- Public Dashboards
- Publishing/Sharing
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Regression Analysis
- Relational Display
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Management
- SSL Security
- Sales Reports
- Scalability
- Scheduled/Automated Reports
- Scorecards
- Search
- Search/Filter
- Secure Data Storage
- Security Management
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sentiment Analysis
- Single Page View
- Single Sign On
- Social Media Integration
- Statistical Analysis
- Statistical Simulation
- Status Tracking
- Strategic Planning
- Streaming Analytics
- Templates
- Third-Party Integrations
- Time Series Analysis
- Trend Analysis
- Trend/Problem Indicators
- User Management
- User, Role, and Access Management
- Visual Analytics
- Visual Discovery
- Visual Modeling
- Visual Workflow Management
- Visualization
- Web Data Extraction
- Web Services
- Website Analytics
- Widgets
- Workflow Automation
- Workflow Management
- eCommerce Management
- Total features124
- "What If" Scenarios
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Application Development
- Application Management
- Association Discovery
- Audit Trail
- Authentication
- Auto Extraction
- Automated Scheduling
- Behavior Analytics
- Benchmarking
- Big Data Analytics
- Budgeting/Forecasting
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Cash Management
- Charting
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Tracking
- Consolidation/Roll-Up
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Quality Control
- Data Replication
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Verification
- Data Visualization
- Data Warehouse
- Database Support
- Deployment Management
- Device Enrollment
- Document Extraction
- Drag & Drop
- ERP integration
- ETL
- ETL - Extract Transfer Load
- File Sharing
- Financial Reporting
- Forecasting
- Functions/Calculations
- Funnel Analysis
- General Ledger
- Generative AI
- Goal Management
- Graphical User Interface
- HR Management
- Historical Reporting
- In-Database Processing
- Income & Balance Sheet
- Information Governance
- Integrated Development Environment
- Integration Management
- Integration into Third Party Applications
- Integrations Management
- Interactive Elements
- Interactive Reports
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Capture
- Marketing Reports
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Dashboards
- Mobile Reporting
- Monitoring
- Multi-Campaign
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-User Collaboration
- Multiple Data Sources
- Multivariate Analysis
- Natural Language Processing
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Performance Management
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Profit/Loss Statement
- Profitability Analysis
- Progress Tracking
- Project Management
- Public Dashboards
- Publishing/Sharing
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Regression Analysis
- Relational Display
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Management
- SSL Security
- Sales Reports
- Scalability
- Scheduled/Automated Reports
- Scorecards
- Search
- Search/Filter
- Secure Data Storage
- Security Management
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sentiment Analysis
- Single Page View
- Single Sign On
- Social Media Integration
- Statistical Analysis
- Statistical Simulation
- Status Tracking
- Strategic Planning
- Streaming Analytics
- Templates
- Third-Party Integrations
- Time Series Analysis
- Trend Analysis
- Trend/Problem Indicators
- User Management
- User, Role, and Access Management
- Visual Analytics
- Visual Discovery
- Visual Modeling
- Visual Workflow Management
- Visualization
- Web Data Extraction
- Web Services
- Website Analytics
- Widgets
- Workflow Automation
- Workflow Management
- eCommerce Management
Integrations
- Total integrations52
- ActiveCampaign
- AdRoll
- Adaptive from Workday
- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Agentforce Financial Services (formerly Salesforce Financial Services Cloud)
- Alchemer
- AppFollow
- AppsFlyer
- Basecamp
- Box
- Brandwatch
- Bynder
- CallRail
- Celtra
- Comscore
- Criteo
- Docusign
- Emma by Marigold
- Emplifi Social Marketing Cloud
- GitHub
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Docs
- Google Drive
- Harvest
- HubSpot Marketing Hub
- Iterable
- Jira
- Keap
- Kochava
- LinkedIn for Business
- Loggly
- Looker
- Mailgun
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Microsoft Power BI
- Microsoft SharePoint
- Mixpanel
- NetSuite
- New Relic
- Oracle CRM On Demand
- Oracle Eloqua Marketing Automation
- Outbrain
- Pipedrive
- QuickBooks Online
- QuickBooks Online Advanced
- Quickbase
- Quid
- Sage Intacct
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Semrush
- Shopify
- Similarweb
- Smartsheet
- Snapchat for Business
- Square Payments
- Square Point of Sale
- SurveyMonkey
- Tableau
- Taboola
- Toggl
- Trello
- Twilio
- Twitter/X
- Velocify
- Webtrends
- XM for Strategy & Research
- Xero
- Zendesk Suite
- Zoho CRM
- Zuora
- Total integrations45
- ActiveCampaign
- AdRoll
- Adaptive from Workday
- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Agentforce Financial Services (formerly Salesforce Financial Services Cloud)
- Alchemer
- AppFollow
- AppsFlyer
- Basecamp
- Box
- Brandwatch
- Bynder
- CallRail
- Celtra
- Comscore
- Criteo
- Docusign
- Emma by Marigold
- Emplifi Social Marketing Cloud
- GitHub
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Docs
- Google Drive
- Harvest
- HubSpot Marketing Hub
- Iterable
- Jira
- Keap
- Kochava
- LinkedIn for Business
- Loggly
- Looker
- Mailgun
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Microsoft Power BI
- Microsoft SharePoint
- Mixpanel
- NetSuite
- New Relic
- Oracle CRM On Demand
- Oracle Eloqua Marketing Automation
- Outbrain
- Pipedrive
- QuickBooks Online
- QuickBooks Online Advanced
- Quickbase
- Quid
- Sage Intacct
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Semrush
- Shopify
- Similarweb
- Smartsheet
- Snapchat for Business
- Square Payments
- Square Point of Sale
- SurveyMonkey
- Tableau
- Taboola
- Toggl
- Trello
- Twilio
- Twitter/X
- Velocify
- Webtrends
- XM for Strategy & Research
- Xero
- Zendesk Suite
- Zoho CRM
- Zuora
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