DataTap Pricing, Features, Reviews & Comparison of Alternatives

DataTap

Marketing data integration platform

4.4/5 (15 reviews)

DataTap overview

Adverity is a SaaS platform that enables brands and agencies to make better marketing decisions by integrating all data into a single source of truth and leveraging Artificial Intelligence to uncover opportunities.

Datatap is an integration technology that connects data from multiple systems to any destination by automating the process of data collection, preparation and management to create a single source of truth.

Insights enhance marketing decision making by providing compelling visual stories, automated reporting and customized as well as actionable insights.

PreSense proactively uncovers optimization opportunities by leveraging artificial intelligence. It provides answers to questions that were not asked yet and transforms marketing analytics beyond what is humanly possible.
www.adverity.com

Pricing

Starting from
$1
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, German
DataTap screenshotAdverity & ReBuy Case Study - Automated Data Integration & AnalyticsDataTap screenshotDataTap screenshot5 Reasons to Work with Adverity

DataTap reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.6
  4.1
  4.4
Todd M

Marketing Data and ETL Made Easy

Used daily for 1-2 years
Reviewed 2019-11-13
Review Source: Capterra

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

Pros
Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs. As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs. Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

Cons
While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Response from Adverity


Thank you very much for this great review, Todd!

We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team.

Cheers,
Your Adverity Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ozgur Akcicek

Marketing Tool

Used daily for 1-2 years
Reviewed 2019-10-01
Review Source: Capterra

Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports

Pros
The ability to merge the data and visualize it in terms of marketing professional vision

Cons
It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

Response from Adverity


Hi Ozgur,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Edina Molnár

Adverity Review

Used daily for 1-2 years
Reviewed 2019-11-15
Review Source: Capterra

Our teams daily work life is made easier with Adverity, since we no longer need to create complex and raw excel riport for clients and other team members. The time we used up for creating such "primitive" reports can be used for much important and high value tasks.

Pros
The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker! The design of the tool is really clean, which is great once you get the hang of how the tool is working. Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things. From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.

Cons
Terribly missing the option to send a chart from one riport to another. At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.

Response from Adverity


Hi Edina,

Thank you very much for taking the time to write us this great review.

Cheers,

Your Adverity team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Adam Massey

Great Data Management

Used daily for 6-12 months
Reviewed 2019-11-14
Review Source: Capterra

It is really useful having all our data in one place enabling us to easily export our data into the data reporting software of our choice. With us not having to spend time and effort on the collection of the data we can spend more time on the analysis, finding actionable insights and improving the efficiency of our marketing.

Pros
While I love having our data in one place. I have to say one thing that truly stands out is the quality of our account manager, Whenever we have had an issue they have been quick to resolve and escalate when required and will quickly jump on a call to make sure there are no miscommunications. Even when something does go wrong I feel confident that it will be resolved quickly.

Cons
Uploading files manually can be a bit finicky some times, requiring your data in a very specific format.

Response from Adverity


Hi Adam,

Thanks a lot for taking the time to write us this great review.

Cheers,
Your Adverity team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Viktor Gonczo

Simple and great for data management

Used daily for 2+ years
Reviewed 2019-11-14
Review Source: Capterra

We use it for the following tasks: campaign monitoring, optimization and reporting, comparison to media plans. It spares us a lot of time.

Pros
Very flexible tool for wide variety of marketing needs and easy to integrate new API connections. It is possible to customize the data tasks with a little Python knowledge. We are very satisfied with Adverity's support.

Cons
Some features are very complex and hard to fully recognise the possibilities and the documentation has to be improved.

Response from Adverity


Thank you for the great review, Viktor!

Cheers,
Your Adverity Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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DataTap pricing

Starting from
$1
Pricing options
Free trial
Subscription
View Pricing Plans

Contact Adverity for pricing information.

DataTap features

API
Business Intelligence
Visual Analytics

Activity Dashboard (116 other apps)
Ad hoc Reporting (72 other apps)
Charting (75 other apps)
Collaboration Tools (56 other apps)
Customizable Reporting (83 other apps)
Dashboard Creation (93 other apps)
Data Filtering (82 other apps)
Data Import/Export (93 other apps)
Data Visualization (129 other apps)
Drag & Drop Interface (62 other apps)
Filtered Views (56 other apps)
Monitoring (71 other apps)
Real Time Analytics (98 other apps)
Real Time Data (77 other apps)
Real Time Reporting (56 other apps)
Reporting & Statistics (89 other apps)
Third Party Integration (78 other apps)

Additional information for DataTap

Key features of DataTap

  • Data Cleansing
  • High Volume Processing
  • Data Mining
  • Marketing Data Integration
  • Marketing Data Harmonisation
  • Marketing Data Transformation
  • ETL
  • API Availability
  • Automatic Backup
  • Data Connectors
  • Real Time Updates
  • Channels Performance
  • Data Transformation
  • Web Analytics
  • Visual Analytics
  • Risk Alerts
  • Alerts / Escalation
  • Multi-Channel Marketing
  • Business Intelligence
  • Built-In Database
  • Custom Online Databases
  • Market Segmentation
  • Performance Reports
  • Rules Based Algorithms
View All Features

Benefits

We're offering one of the largest connectors libraries to marketing, media, e-commerce platforms.

Our collection tool uses the full potential of every single API by aggregating data on the most granular level. Unlike some competitors, the number of dimensions and metrics is not limited!

Our powerful transformation engine offers users a fast way of cleaning and harmonizing their data: everyone can adjust business-specific calculation rules and modify their data sets.

Works with your entire infrastructure with out coding or manual data-wrangling: we support every BI and visualization tool, as well as data warehouses.

We're proud to have one of the most agile client success and dev teams in the category. Go and read our client reviews or make up your mind yourself by getting a free live demo and a trial!