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Adverity Logo
Adverity
4.5
(26)

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The integrated data platform for teams that run on data.

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(8)

Adverity Pricing, Features, Reviews and Alternatives

Adverity product overview

What is Adverity?

Centralized Data Management for the Modern Marketer

Key benefits of using Adverity

Save time and money spent on integrating and preparing any of the data you need for marketing.

Improve the efficiency of data management and operations.

Improve your marketing decision-making thanks to accurate data exactly when and where you need it.

Have trust in your data through effective data governance.

Easily explore data and create customized data dashboards to uncover insights.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
FAQs/Forum
Email/Help Desk
Chat
Knowledge Base

Training options

Webinars
In Person
Documentation
Videos
Live Online

Adverity pricing information

Value for money

4.2

/5

26

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Adverity features

Functionality

4.4

/5

26

Total features

119

21 categories

Most valued features by users

Data Visualization
Reporting/Analytics
Data Import/Export
Visual Analytics
Dashboard
API
Search/Filter
Reporting & Statistics

Functionality contenders

Adverity users reviews

Overall Rating

4.5

/5

26

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.56/10
Rating distribution

5

4

3

2

1

14

11

1

0

0

Pros
Connectivity with every ad platform and keeping the record of extracts and import is amazing. Support is really good and quick.
I like the possibility of having data from different Datasources in one system. You have a perfect overview of all your campaigns.
Adverity is easy to use and thus, makes everyday work much easier. Also the Support is awesome and helps creating what the Client needs.
Cons
Terribly missing the option to send a chart from one riport to another.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
What I don't like is that there are often problems with data actuality. But for our work that's crucial and we need to be able to rely on the data displayed within the dashboards/widgets.

Overall rating contenders

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Matthew B.

Internet, 5,001-10,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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"The best platform to extract Data and Benefits at a good Price"

Reviewed 2 years ago

As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy.

Pros

With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features. In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope.

Cons

When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity

Vendor response

Hi Matthew, Thank you for your detailed feedback, we really appreciate it! Pleased to know that you have found our solution easy to implement and the data you gain is instrumental in your daily activities, especially for streamlining your social media strategy. Many of our customers have benefited from customisations and our experts are consistently working on new features that will help refine...

GB
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George B.

Marketing and Advertising, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great Data Integration tool

Reviewed 2 years ago
Pros

Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio

Cons

Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few

Vendor response

Hi George, Thank you for taking the time to review us, we really appreciate it! We consistently add and update our APIs to ensure customers maintain a smooth and consistent experience, helping them to get the most out of their data. I have passed on your compliments to our internal teams. We run regular Customer Focus Clinics, which keep our customers updated on our solutions and they are an opportunity to connect directly with our experts. If you would like to be invited, please reach out to your account manager. All the best! Samia from Adverity

LK
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Laura K.

Marketing and Advertising, 51-200 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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All in one tool

Reviewed a year ago

Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.

Pros

The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.

Cons

The data connectors can be finicky at times which causes us to troubleshoot.

Vendor response

Hi Laura, Thank you for your feedback, we really appreciate it! We are delighted to work with GS&F closely, ensuring that our solutions provide value and support for all your data needs. I have passed on your compliments to our customer support team. From all of us at Adverity, wishing you and your team a wonderful festive session! Regards, Samia from Adverity

AR
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Verified reviewer

Retail, 10,001+ employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An excellent low-code ETL tool

Reviewed 2 years ago

Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.

Pros

Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.

Cons

The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve.

Vendor response

Hello, We appreciate your feedback! Pleased to know that you find our growing list of Connectors easy to implement within your team and the data you gain is instrumental for your client reporting. Our experts are consistently working on new features that will help refine daily processes for our customers. I have passed on your compliments and feedback to the Product Team. As you have experienced, our account managers work diligently with customers to understand their unique business requirements. We would encourage you to reach out to your account manager regarding sharing your experiences with Adverity in the form of a case study, that can help other customers in their Adverity journey. Many thanks, Samia from Adverity

TM
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Todd M.

Marketing and Advertising, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketing Data and ETL Made Easy

Reviewed 4 years ago

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

Pros

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs. As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any...

Cons

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Vendor response

Thank you very much for this great review, Todd! We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team. Cheers, Your Adverity Team

Adverity FAQs

Q. What type of pricing plans does Adverity offer?

Adverity has the following pricing plans:
Free Trial: Available | (No Credit Card required)


Q. Who are the typical users of Adverity?

Adverity has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Adverity support?

Adverity supports the following languages:
English, German


Q. Does Adverity offer an API?

Yes, Adverity has an API available for use.


Q. What other apps does Adverity integrate with?

Adverity integrates with the following applications:
Microsoft SharePoint, HubSpot Marketing Hub, Google Analytics 360, AppFollow, ActiveCampaign, Salesforce Marketing Cloud, Celtra, AppsFlyer, Adjust, Microsoft Azure, Emplifi Social Marketing Cloud, Google Docs, Comscore, Kenshoo Infinity Suite, Google Drive, Box, Looker, Brandwatch, Twitter/X, Adobe Analytics, Outbrain, Kochava, Snapchat, Webtrekk, Google Ads, Bynder, Neustar UltraDNS, Tableau, Taboola, GoTo Webinar, LinkedIn for Business, Meta for Business, Searchmetrics Suite, Mixpanel, SimilarWeb Pro, Mailgun, Semrush, Google Calendar, Iterable, Google Data Studio, Mailchimp, Criteo, Instagram, Marketo Engage, Microsoft Power BI, AdRoll, Webtrends, Shopify, Zendesk Suite


Q. What level of support does Adverity offer?

Adverity offers the following support options:
Phone Support, FAQs/Forum, Email/Help Desk, Chat, Knowledge Base

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