Domo vs Datorama

Tableau

Microsoft Power BI

Looker

Adobe Analytics

Spreadsheet Server

NinjaCat

Compare Domo and Datorama based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

"What If" Scenarios

Access Controls/Permissions

Accounting

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

AI Copilot

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Application Development

Application Management

Association Discovery

Audit Trail

Benchmarking

Budgeting/Forecasting

Cash Management

Charting

Collaboration Tools

Compliance Tracking

Consolidation/Roll-Up

Conversion Tracking

Customer Database

Customer Journey Mapping

Customizable Branding

Customizable Dashboard

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Aggregation and Publishing

Data Analysis Tools

Data Blending

Data Capture and Transfer

Data Cleansing

Data Connectors

Data Discovery

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Migration

Data Quality Control

Data Security

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Deployment Management

Device Enrollment

Drag & Drop

ERP integration

ETL - Extract Transfer Load

Financial Reporting

Forecasting

Functions/Calculations

Funnel Analysis

General Ledger

Goal Management

Graphical User Interface

HR Management

In-Database Processing

Income & Balance Sheet

Information Governance

Integrated Development Environment

Integration into Third Party Applications

Integrations Management

Interactive Reports

Job Scheduling

Key Performance Indicators

KPI Monitoring

Marketing Reports

Match & Merge

Metadata Management

Mobile Access

Mobile Dashboards

Mobile Reporting

Multi-User Collaboration

Multiple Data Sources

Multivariate Analysis

Non-Relational Transformations

OLAP

Performance Metrics

Predictive Analytics

Private Dashboards

Profit/Loss Statement

Profitability Analysis

Progress Tracking

Project Management

Public Dashboards

Publishing/Sharing

Real-Time Analytics

Real-Time Data

Real-Time Updates

Domo

Android

Web-based

Windows

iPad

iPhone

Media Supervisor

It seems like the functionality and data representation is limitless. The visualizations are great and clients love to see their data this way.

Data Reporting Analyst

I like the Run Dataflow feature that was just added, it's been a huge lifesaver. It used to take so much time managing all the steps one by one, but now it's so much straightforward.

analytics

The ETL is pretty simple to learn. Implementation consultant (that's NOT DOMO) is pretty responsive, if you get a good company.

TitleLecturer - City Campus

Dome is simple, elegant, and has a huge amount of tools, so it is certainly a good acquisition.

Sr BIA

Very pleasant experience so far and love learning new ways to integrate our data and build dashboards.

Project Leader

Compute resources are not brokered well and during high traffic times we can have dataflows run for up to 2 hours. My worst experience with domo was with their customer service/integration team.

Consultant

I like that DOMO has the ability to take a report and easily change and adjust the report to what you specifically want to view.

IT Director

I don't consider this a terrible con, but for those users who do not already do things in the cloud, this could be a con.

Software developer, Business insights

Very good experience that brings a lot of value to the users. Users can be anyone from CEO and SLT teams to managers and production floor and Quality control.

Account executive

So I wouldn’t classify this as a con, but if there is one thing that frustrates me, that’s it.

Analyst

Overall Domo provided all the functions needed out of our BI software and allowed for the connections needed and provided excellent customer service when needed.

Senior Technical Instructional Designer

Domo is very good tool for compiling and presenting data.

Director of Marketing

If you've got a lot of money and would like a powerful charting tool then this is a great solution. I don't think it completely fills your business intelligence/reporting needs though.

Digital Advertising Representative

Domo is easy to use, and as a user experience the information provided is accurate; The interface is easy to understand since the first time and the data is uncomplicated to read.

I like all the Domo connectors, being able to pull in data from multiple disparate sources and combining them into one repository has made my job so much easier.

Operation

There are hiccups and occasionally error on the system, but they are becoming less and less.

Database Engineer

It's pretty intuitive, and there is plenty of resources available (Domo University + Customer Service) for the parts that aren't as intuitive.

Philanthropy Database Analyst and Systems Administrator

DOMO connectors make it easy to pull multiple sources of data together to visualize a high-level view of revenue into one spot.

Domo screenshot: Domo revenue tracking

Domo screenshot: Domo playbooks

Domo screenshot: Domo scorecard

Domo screenshot: Domo sales dashboard

Domo screenshot: Domo admin settings

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. 

NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.

Connect 140+ ERPs to Excel. Real-time financial reports using formulas you know. AI help built-in. Drill to details. Zero IT needed.

Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.

Campaign Tracking

Multi-Channel Attribution

Multi-Channel Data Collection

Relational Display

Reporting/Analytics

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Search/Filter

Single Page View

Visual Analytics

Visual Discovery

Website Analytics

Widgets

Datorama

marketing automation specialist

The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool.

Marketing Analytics Specialist

Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

Digital Fundraising Coordinator

I disliked how sometimes the website would crash.

Data Science Architect

I've had a lot of colleagues who have been frustrated when working with the rigid structures created within the platform.

The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.

Network System Administrator

I recognize how complicated it may be, and I like the fact that I can always count on their staff to provide answers to any queries that I or my clients could have.

Senior Paid Social Specialist

I don't like that depending on the number of activations you have in a pie chart its very congested.

Domo vs Datorama Comparison (2026)

Domo

Datorama

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives