Datorama Pricing, Features, Reviews & Alternatives

Datorama

AI-enabled marketing analytics & data visualization software

4.57/5 (14 reviews)

Datorama overview

What is Datorama?

Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses across retail, finance, publishing, and other industries unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.

Using Datorama’s built-in data integration engine, marketers and media professionals can gain insight into various cross-channel marketing activities and implement data modeling operations. The application allows users to automate various data-related operations like cleansing, model mapping, file analysis, and update scheduling using machine learning technology. Features of Datorama include data analysis, embedded analytics, an interactive dashboard, data visualization, notifications, and more.

Datorama offers APIs, which allows marketing teams to connect the system with various applications for web analytics, customer relationship management (CRM), email management, and more. It also helps marketing agencies allocate campaign budgets, collect client details, and generate custom reports via a unified platform.
www.salesforce.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

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M
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Datorama screenshot: Datorama dashboardDatorama Demo | SalesforceDatorama screenshot: Datorama marketing intelligenceDatorama screenshot: Datorama API connectors

Datorama user reviews

Value for money
Features
Ease of use
Customer support
  3.9
  4.4
  3.7
  4.0
Jordan D.

Premium Self-Service Marketing Analytics

Used daily for 1-2 years
Reviewed 2019-03-10
Review Source: Capterra

Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

Pros
When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).

Cons
The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Highly recommend for digital analytics needs

Used daily for 1-2 years
Reviewed 2021-01-13
Review Source: Capterra

My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs.

Pros
The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.

Cons
Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Craig S.

Data Aggregation made Easy

Used daily for less than 6 months
Reviewed 2020-03-27
Review Source: Capterra

Datorama analytics tool has helped me do day-to-day channel optimization, overall trend analysis and analyzing the big picture of my business more efficiently. Other than shopping funnel gaps due to the missing Google Analytics clicks-to-cases attribution, Datorama has helped me optimize channel choice and spend, so I am not spending on channels which are not driving higher conversions of apparel items on my e-commerce website. With Saleforce and Google Analytics integration, Datorama can further lift my ROI.

Pros
Datorama works well for aggregation of analytics from multiple sources. For example, I use Datorama to integrate data from Google Analytics, Google Adwords, Exact Target and Facebook Insights. So, I can analyze impact of my email, social and on-site optimization campaigns using one single tool. This strategy of combining data saves me considerable time since I don't have to login to multiple analytics interfaces. Additionally, I can compare metrics or trends from one tool with KPIs from another tool more efficiently. Such as: email opens and clicks relative to on-site sessions, cart additions and orders.

Cons
There are couple of challenges I faced when using Datorama to do my e-commerce campaign analysis. Firstly, when I try to use a concatenated list of multiple skus as a filter in Datorama reports, I am unable to. So, I have to manually enter each product sku I targeted in my digital campaign into the Datorama filter and segment the KPIs accordingly - a time consuming process. Secondly, Google Analytics click-to-cases attribution is not available in Datorama unless its brought in through Google Analytics integration with BigQuery. These additional steps imply involving working extra hours with solution architect. So, the ROI gets impacted adversely. Can Datorama handle this gap by using Salesforce and Google integration?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Joshua T.

Datorama is great, takes some work though

Used daily for 1-2 years
Reviewed 2019-05-04
Review Source: Capterra

I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.

Pros
You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.

Cons
It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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David S.

Datorama for automated reporting and insights

Used daily for 2+ years
Reviewed 2020-02-27
Review Source: Capterra

I've enjoyed using datorama for over 2+ years. NO more manual excel or google sheets.

Pros
Datorama is a huge help in streamlining processes for our media business. Datorama can sync with all your reporting vendors and you can create insightful dashboards to inform your data-driven decisions.

Cons
Datorama is a great platform. I love the alerts, customization, and the efficiencies it brings to our workflow. No complaints.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Datorama pricing

Pricing options
Subscription
View Pricing Plans

Datorama is available across 3 pricing tiers, details of which are outlined below –
Starter – $3000/organization/month (billed annually)
Growth – $10000/organization/month (billed annually)
Plus – Please contact Salesforce directly for pricing information.

Datorama features

API
Activity Dashboard
Ad hoc Reporting
Benchmarking
Collaboration Tools
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Performance Metrics
Predictive Analytics
Reporting/Analytics
Search/Filter
Visual Analytics

Customizable Reports (149 other apps)
Dashboard Creation (127 other apps)
Key Performance Indicators (139 other apps)
Real Time Analytics (161 other apps)
Reporting & Statistics (204 other apps)
Third Party Integrations (163 other apps)

Videos and tutorials

Additional information for Datorama

Key features of Datorama

  • API Design
  • API Lifecycle Management
  • Ad Hoc Reports
  • Alerts/Notifications
  • Analytics/Reporting
  • Budgeting & Forecasting
  • Campaign Tracking
  • Channel Attribution
  • Collaboration
  • Custom Dashboards
  • Customer Data
  • Customer Journey Mapping
  • Customizable Dashboard
  • Data Blends
  • Data Capture
  • Data Cleansing
  • Data Quality Control
  • Data Source Connectors
  • Data Source Integrations
  • Dataset Management
  • Developer Portal
  • Drag & Drop
  • Financial Reporting
  • Functions/Calculations
  • Information Governance
  • Interactive
  • KPI Monitoring
  • Machine Learning
  • Marketing Reports
  • Master Data Management
  • Match & Merge
  • Mobile Dashboards
  • Natural Language Processing
  • No-Code Sandbox
  • Non-Relational Transformations
  • Private Dashboards
  • Process/Workflow Automation
  • Public Dashboards
  • ROI Tracking
  • Relational Display
  • Report Export
  • Sales Reports
  • Scheduled / Automated Reports
  • Scorecards
  • Single Page View
  • Speech Recognition
  • Templates
  • Themes
  • Threat Protection
  • Website Analytics
View All Features