Domo vs Grow

Microsoft Power BI

Tableau

Google Analytics 360

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Analyst

Overall Domo provided all the functions needed out of our BI software and allowed for the connections needed and provided excellent customer service when needed.

Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps.

Access Controls/Permissions

Accounting

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

AI Copilot

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Application Development

Application Management

Association Discovery

Audit Trail

Benchmarking

Budgeting/Forecasting

Cash Management

Charting

Collaboration Tools

Compliance Tracking

Consolidation/Roll-Up

Conversion Tracking

Customer Database

Customer Journey Mapping

Customizable Branding

Customizable Dashboard

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Aggregation and Publishing

Data Analysis Tools

Data Blending

Data Capture and Transfer

Data Cleansing

Data Connectors

Data Discovery

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Migration

Data Quality Control

Data Security

Data Synchronization

Data Transformation

Data Visualization

Data Warehouse

Deployment Management

Device Enrollment

Drag & Drop

ERP integration

ETL - Extract Transfer Load

Financial Reporting

Forecasting

Functions/Calculations

Funnel Analysis

General Ledger

Goal Management

Graphical User Interface

HR Management

Income & Balance Sheet

In-Database Processing

Information Governance

Integrated Development Environment

Integration into Third Party Applications

Integrations Management

Interactive Reports

Job Scheduling

Key Performance Indicators

KPI Monitoring

Marketing Reports

Match & Merge

Metadata Management

Mobile Access

Mobile Dashboards

Mobile Reporting

Multiple Data Sources

Multi-User Collaboration

Multivariate Analysis

Non-Relational Transformations

OLAP

Performance Metrics

Predictive Analytics

Private Dashboards

Profitability Analysis

Profit/Loss Statement

Progress Tracking

Project Management

Public Dashboards

Publishing/Sharing

Real-Time Analytics

Real-Time Data

Real-Time Updates

Regression Analysis

By industry, Domo reviewers are most commonly professionals in computer software (15%). The most frequent use case for Domo cited by reviewers is data visualization (65% of reviewers).

Users and use cases

Reviewers indicate that Domo’s pricing is higher than other tools, and many users feel it is expensive for small businesses. Some users report frustration with limited free features, extra costs, and the lack of monthly payment options. However, some reviewers find Domo more affordable than certain competitors and appreciate its value if their organization can justify the investment.

Value for money

The Domo integration most frequently cited by reviewers is NetSuite, an accounting product rated 4.3 out of 5 for its integration with Domo.

Integrations

Domo is a data visualization solution with key features that include data visualization, data connectors, and more.

Domo

Web-based

Windows

iPad

Android

iPhone

Looker

Sisense

Zoho Analytics

Geckoboard

Minitab

Sublime Text

Free

Paid

High and complex pricing

69% of reviewers feel negative about Domo’s pricing. Reviewers indicate the software is expensive compared to other business intelligence tools and often hard for small or medium businesses to justify. Users say costs can quickly escalate due to per-user charges, data caps, and extra fees for premium features. Some reviewers report frustration with the lack of entry-level packages and the absence of a free version. They find the pricing structure confusing and feel that ongoing expenses can outweigh initial savings, making it less accessible for organizations with limited budgets.

Slow and costly support

45% of reviewers feel negative about Domo’s customer support. Reviewers indicate support response times are slow and often require repeated escalation to resolve issues. Users think assistance is lacking unless they pay extra for premium support, which adds to overall costs. Some reviewers report difficulty getting help with integration or technical problems and say documentation is insufficient. They find the support team unhelpful and feel customer service is overwhelmed, leading to frustration and delays in resolving critical issues.

Easy-to-share dashboards

Manager of Analytics & Personalization 

DOMO is very user friendly for those building cards and dashboards or for those who are just using the dashboards.

87% of reviewers feel positive about Domo’s dashboards. Users think dashboards are simple to set up and customize, allowing quick access to performance metrics and campaign data. Reviewers appreciate the ability to pull information from various sources and distribute dashboards to different teams or departments. Some users say dashboards are visually engaging, interactive, and useful for multiple job roles. They find sharing and managing access straightforward, which helps keep everyone updated with real-time information. Reviewers indicate dashboards are powerful for reporting and support efficient business operations.

Flexible business data visuals

93% of reviewers feel positive about Domo’s data visualization capabilities. Reviewers indicate they value being able to centralize, transform, and visualize data from multiple sources in real time. Users think the platform’s visual tools are user-friendly and make it easy to create attractive, digestible charts and graphs. Some reviewers find the drag-and-drop features and dynamic fields helpful for customizing visuals. They appreciate that visualizations clarify complex information for decision-making and can be shared across teams. Users say Domo’s visualizations help them tell compelling data stories and support productivity by simplifying the BI process.

Intuitive and interactive UI

Data Analytics Manager

Everything is laid out and simplified in a way that allows you to create visualizations in a user friendly way.

85% of reviewers feel positive about Domo’s user interface. Reviewers indicate the interface is intuitive, visually appealing, and easy to navigate, even with large volumes of data. Users think the platform simplifies creating and manipulating cards, reports, and dashboards, making it accessible for both technical and non-technical users. Some reviewers appreciate the interactive elements and customization options, which allow them to tailor views and combine data from multiple sources. They say the UI helps teams collaborate and share insights efficiently, supporting fast adoption and productivity.

Operations Support

It helps me in quick and impactful decision-making through the metrics I can build on a dashboard and integrate with ERP & SaaS products for my company.

Physical assistant

The platform allows me to inspect and transform data easily, enabling me to uncover trends and patterns that inform our business strategies

Business Intelligence Analyst

The flexibility to quickly alter datasets via magic ETL, beast modes, views and control the data being exposed to dashboards.

Owner

I had used Domo in a previous role and we had a data analytics specialist in-house that integrated all our business to utilize this platform.

Sr Director, Implementation Operations

It allows me and many of peers to use the technology and the data easily in the ways we need to use it to make critical business decisions.

Director of Data Analytics and Systems

I can connect to any number of systems, transform data, and visualize it literally within minutes.

Data Analyst

Domo makes it really easy to bring all your data together in one place and visualize it quickly.

Also, the PDP feature allows us to ensure we are only giving access to the authorized users and reduce unnecessary bureaucracy.

Account Coordinator

In the capacity I use this system I don't typically use the Buzz section so it would be nice if I should hide that section and view more of the screen I actually need.

This help a lot because I work on a lot of accounts so it is tedious work. But DOMO allows me to effectively and efficiently move my workload along!

Operations

That it has multiple forms to showcase data and selections to create reports.

Ecommerce and IT Manager

I don't like how much the cost can add up and how much time it takes to set up everything the way you want it to.

The dashboards are clean and interactive and was fairly easy to learn.

Senior UX Designer

We needed a BI tool to manage large amounts of company data, learn more about our business daily, and generate actionable reports and insights for management.

It was simple in many functions and we only displayed it for day to day sales tracking.

Lead software engineer

Writing and debugging SQL code in ETL pipelines is complicated and long process.

On the other hand, it can really get expensive if you don't put in the effort to govern your costs.

I also like how easy it is to export the file into a Microsoft Excel pdf. When I need to send me findings, I always need to attach the DOMO report which is easy to download.

More user friendly to those who may not have any coding/programming experience, but still allows those with technical ability to get the most out of the platform.

Senior Data Scientist

The graphical programming tool (ETL) is another advantage for code-less development.

Unfortunately we were sold on on numerous promises and features that have never come to fruition.

Digital Marketer

Reviewing Monthly performance using available dashboards

Senior Specialist, Education Programs

It's also easy to collaborate with colleagues on projects within Domo.

Account Manager

Synchronized data makes it easier to analyze between the modules

Field Supervisor of Inspections

This program is not very user friendly as far as navigation.

I find the data analysis capabilities in Domo particularly useful.

Quality Engineer I

Technical Customer Care Specialist

I do not receive a second report at the end of the day only at the begging of the day.

Best Data Visualization tool and cross functional collaboration

Project Manager

It is a little expensive and can be hard to customize.

Information technology analyst

We have a thorough understanding of our business indicators because of Domo's ability to link to a wide range of data sources.

Data extraction --> building ETL--> Dashboard Creation

Great platform for SMB's to level up their BI game.

Subrogation Specialist

Designer

Some features are not too user friendly and can be confusing

Corporate Development Manager

We are able to create reports from data and present them to department heads.

We can gain deeper insights thanks to Domo's machine learning and advanced analytics capabilities.

Domo vs Grow Comparison (2026)

Domo

Grow

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives