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Google Analytics 360 vs Domo Comparison (2026)

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Google Analytics 360

Domo logo

Domo

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Domo, now part of Progress Software, is the agentic platform for the intelligent enterprise. It helps organizations connect and govern data, activate AI agents, apps, and workflows, and distribute intelligence through dashboards, embedded apps, mobile, and AI assistants.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.3

331

5

4

3

2

1

170

112

35

5

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“Integration with the rest of the Google Marketing Platform (Search Ads 360, Display & Video 360) is seamless if you're already in that ecosystem.”
BD

Bharati D.

Director

Pros

“It automatically connects to our crm and our data files and we don't have to manually import them in.”
MR

Melissa R.

Sr. Business Analyst

“The platform allows me to inspect and transform data easily, enabling me to uncover trends and patterns that inform our business strategies”
JR

Jaden R.

Physical assistant

“I had used Domo in a previous role and we had a data analytics specialist in-house that integrated all our business to utilize this platform.”
SE

Steven E.

Owner

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

Cons

“I don't like how much the cost can add up and how much time it takes to set up everything the way you want it to.”
Verified reviewer profile picture

Joseph E.

Ecommerce and IT Manager

“This program is not very user friendly as far as navigation.”
Verified reviewer profile picture

Jeremy V.

Field Supervisor of Inspections

“On the other hand, it can really get expensive if you don't put in the effort to govern your costs.”
CS

Creed S.

Director of Data Analytics and Systems

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features64
  • "What If" Scenarios
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Application Development
  • Application Management
  • Association Discovery
  • Audit Trail
  • Augmented Analytics
  • Behavior Tracking
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Campaign Management
  • Campaign Tracking
  • Cash Management
  • Charting
  • Collaboration Tools
  • Compliance Tracking
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Deployment Management
  • Device Enrollment
  • Drag & Drop
  • ERP integration
  • ETL
  • ETL - Extract Transfer Load
  • Financial Reporting
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • General Ledger
  • Generative AI
  • Goal Management
  • Graphical User Interface
  • HR Management
  • In-Database Processing
  • Income & Balance Sheet
  • Indexing
  • Information Governance
  • Integrated Development Environment
  • Integration into Third Party Applications
  • Integrations Management
  • Intelligent Search
  • Interactive Elements
  • Interactive Reports
  • Job Scheduling
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Mobile Dashboards
  • Mobile Reporting
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Processing
  • Natural Language Search
  • Non-Relational Transformations
  • OLAP
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Profit/Loss Statement
  • Profitability Analysis
  • Progress Tracking
  • Project Management
  • Public Dashboards
  • Publishing/Sharing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reminders
  • Remote Access/Control
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search
  • Search/Filter
  • Secure Data Storage
  • Security Management
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Statistical Simulation
  • Strategic Planning
  • Streaming Analytics
  • Tagging
  • Templates
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • User, Role, and Access Management
  • Visual Analytics
  • Visual Discovery
  • Visual Modeling
  • Visual Workflow Management
  • Visualization
  • Web Services
  • Website Analytics
  • Widgets
  • Workflow Management
  • Total features147
  • "What If" Scenarios
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Application Development
  • Application Management
  • Association Discovery
  • Audit Trail
  • Augmented Analytics
  • Behavior Tracking
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Campaign Management
  • Campaign Tracking
  • Cash Management
  • Charting
  • Collaboration Tools
  • Compliance Tracking
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Deployment Management
  • Device Enrollment
  • Drag & Drop
  • ERP integration
  • ETL
  • ETL - Extract Transfer Load
  • Financial Reporting
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • General Ledger
  • Generative AI
  • Goal Management
  • Graphical User Interface
  • HR Management
  • In-Database Processing
  • Income & Balance Sheet
  • Indexing
  • Information Governance
  • Integrated Development Environment
  • Integration into Third Party Applications
  • Integrations Management
  • Intelligent Search
  • Interactive Elements
  • Interactive Reports
  • Job Scheduling
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Match & Merge
  • Metadata Management
  • Mobile Access
  • Mobile Dashboards
  • Mobile Reporting
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Processing
  • Natural Language Search
  • Non-Relational Transformations
  • OLAP
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Profit/Loss Statement
  • Profitability Analysis
  • Progress Tracking
  • Project Management
  • Public Dashboards
  • Publishing/Sharing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reminders
  • Remote Access/Control
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search
  • Search/Filter
  • Secure Data Storage
  • Security Management
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Statistical Simulation
  • Strategic Planning
  • Streaming Analytics
  • Tagging
  • Templates
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • User, Role, and Access Management
  • Visual Analytics
  • Visual Discovery
  • Visual Modeling
  • Visual Workflow Management
  • Visualization
  • Web Services
  • Website Analytics
  • Widgets
  • Workflow Management

Integrations

  • Total integrations4
  • Adaptive from Workday
  • Adobe Commerce
  • Adobe Workfront
  • Alchemer
  • Basecamp
  • Box
  • CallRail
  • Docusign
  • Emma by Marigold
  • GitHub
  • Google Ads
  • Google Analytics 360
  • Google Drive
  • Google Search Console
  • Harvest
  • HubSpot Marketing Hub
  • Instagram
  • Jira
  • Keap
  • LinkedIn for Business
  • Loggly
  • Marketo Engage
  • Meta for Business
  • Microsoft Excel
  • NetSuite
  • New Relic
  • Oracle CRM On Demand
  • Oracle Eloqua Marketing Automation
  • Outbrain
  • Pipedrive
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Quickbase
  • Quid
  • Sage Intacct
  • Salesforce Marketing Cloud Account Engagement
  • Semrush
  • Shopify
  • Smartsheet
  • Square Payments
  • Square Point of Sale
  • SurveyMonkey
  • Toggl
  • Trello
  • Twilio
  • Twitter/X
  • Velocify
  • Webtrends
  • WordPress
  • XM for Strategy & Research
  • Xero
  • Zendesk Suite
  • Zoho CRM
  • Zuora
  • Total integrations52
  • Adaptive from Workday
  • Adobe Commerce
  • Adobe Workfront
  • Alchemer
  • Basecamp
  • Box
  • CallRail
  • Docusign
  • Emma by Marigold
  • GitHub
  • Google Ads
  • Google Analytics 360
  • Google Drive
  • Google Search Console
  • Harvest
  • HubSpot Marketing Hub
  • Instagram
  • Jira
  • Keap
  • LinkedIn for Business
  • Loggly
  • Marketo Engage
  • Meta for Business
  • Microsoft Excel
  • NetSuite
  • New Relic
  • Oracle CRM On Demand
  • Oracle Eloqua Marketing Automation
  • Outbrain
  • Pipedrive
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Quickbase
  • Quid
  • Sage Intacct
  • Salesforce Marketing Cloud Account Engagement
  • Semrush
  • Shopify
  • Smartsheet
  • Square Payments
  • Square Point of Sale
  • SurveyMonkey
  • Toggl
  • Trello
  • Twilio
  • Twitter/X
  • Velocify
  • Webtrends
  • WordPress
  • XM for Strategy & Research
  • Xero
  • Zendesk Suite
  • Zoho CRM
  • Zuora