Additional information for Flurry
Key features of Flurry
- Automatic alerts
- iOS and Android apps
- Advanced report filters
- User segmentation
- Ad hoc cohort and funnel analysis
- Multi-app data views
- Custom app groups
- Usage trend visualization
- User retention rate
- Measure conversion with funnels
- User cohorts and personas
- In-app user action tracking
- Demographic estimates
- User acquisition analysis
- Crash analytics
- Benchmark data
- User path analysis
- Historic data analysis
- App-to-app conversions
- Cross-app usage
Benefits
For apps that do not collect demographic data, Flurry can estimate user age and gender.
User actions can be segmented by app usage, version, install date, language, geography, age, or gender.
Flurry identifies distinct user personas, in categories including sports, travel, business, entertainment, and lifestyle, based on their recent app usage patterns.
User acquisition analysis allows performance to be measured for specific campaigns.
Flurry’s language metrics show a breakdown of users’ region and preferred language.
Flurry automatically notifies users when app metrics go up or down by a preset amount.
