Flurry Pricing, Features, Reviews & Comparison of Alternatives


Free mobile app analytics tool

4.0/5 (1 review)

Flurry overview

Flurry is an analytics platform for mobile apps, available for free from Yahoo Developer Network. Multi-app views allow for data from up to 5 apps to be examined at one time. Custom app groups can also be set up, with cross-app usage and app-to-app conversion tracking. App performance can also be tracked through Flurry’s native iOS and Android apps, in addition to their web portal.

Flurry uses machine learning applied to demographic data from approximately 35 million app users to estimate user age and gender for apps which do not collect this information. This information can be used for user segmentation, alongside app usage statistics, install date, app version, acquisition channel, user location, and language.

Flurry identifies users which fit distinct personas, in categories including travel, business, sports, lifestyle, and entertainment, based on the apps they have used recently, and their usage patterns. Personas in Flurry include Sports Fans, Small Business Owners, In-App Purchasers, Entertainment Enthusiasts, Avid Runners, New Moms, Pet Owners, and more. This information can be used to target marketing communications to specific groups of users likely to be more receptive to related advertising.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Flurry screenshot: Flurry's funnels allow for the measurement of conversion rates within appsFlurry screenshot: Event summaries in Flurry reveal how many times specific user actions have occurred and their daily averagesFlurry screenshot: Flurry estimates user demographics for apps where this information is not collectedFlurry screenshot: The usage dashboard in Flurry displays metrics including new and active devices, session number, length, and frequency, and more.Flurry screenshot: Flurry divides users into personas based on their interests and recent app usage habitsFlurry screenshot: Users' preferred languages can be tracked with FlurryFlurry screenshot: Flurry visualizes user retention over timeFlurry screenshot: User segments can be created in Flurry, based on usage start date, activity, demographics, and moreFlurry screenshot: Flurry can be used to analyze user acquisition on a per-campaign basis

Flurry reviews

Very good

Value for money
Ease of use
Customer support
Ryan Olsen 📱

Track events in your apps

Used other for 1-2 years
Reviewed 2017-11-14
Review Source: GetApp

I used Flurry before Yahoo purchased it and it was a great way to track and optimize mobile apps. I'm sure it's only absorbed more features since then.

Read the full review

Flurry pricing

Pricing options
View Pricing Plans

Flurry is available free to all users.

Flurry features

Trend Analysis

API (129 other apps)
Activity Dashboard (95 other apps)
Ad hoc Reporting (64 other apps)
Business Intelligence (90 other apps)
Charting (71 other apps)
Customizable Reporting (71 other apps)
Dashboard Creation (81 other apps)
Data Filtering (66 other apps)
Data Import/Export (76 other apps)
Data Visualization (101 other apps)
Drag & Drop Interface (55 other apps)
Graphical Data Presentation (48 other apps)
Monitoring (68 other apps)
Real Time Analytics (86 other apps)
Real Time Data (70 other apps)
Real Time Reporting (49 other apps)
Reporting & Statistics (72 other apps)
Third Party Integration (64 other apps)
Visual Analytics (90 other apps)

Additional information for Flurry

Key features of Flurry

  • Automatic alerts
  • iOS and Android apps
  • Advanced report filters
  • User segmentation
  • Ad hoc cohort and funnel analysis
  • Multi-app data views
  • Custom app groups
  • Usage trend visualization
  • User retention rate
  • Measure conversion with funnels
  • User cohorts and personas
  • In-app user action tracking
  • Demographic estimates
  • User acquisition analysis
  • Crash analytics
  • Benchmark data
  • User path analysis
  • Historic data analysis
  • App-to-app conversions
  • Cross-app usage
View All Features


For apps that do not collect demographic data, Flurry can estimate user age and gender.

User actions can be segmented by app usage, version, install date, language, geography, age, or gender.

Flurry identifies distinct user personas, in categories including sports, travel, business, entertainment, and lifestyle, based on their recent app usage patterns.

User acquisition analysis allows performance to be measured for specific campaigns.

Flurry’s language metrics show a breakdown of users’ region and preferred language.

Flurry automatically notifies users when app metrics go up or down by a preset amount.