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Flurry
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
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Flurry - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Flurry overview
What is Flurry?
Flurry is an analytics platform for mobile apps, available for free from Yahoo Developer Network. Multi-app views allow for data from up to 5 apps to be examined at one time. Custom app groups can also be set up, with cross-app usage and app-to-app conversion tracking. App performance can also be tracked through Flurry’s native iOS and Android apps, in addition to their web portal.
Flurry uses machine learning applied to demographic data from approximately 35 million app users to estimate user age and gender for apps which do not collect this information. This information can be used for user segmentation, alongside app usage statistics, install date, app version, acquisition channel, user location, and language.
Flurry identifies users which fit distinct personas, in categories including travel, business, sports, lifestyle, and entertainment, based on the apps they have used recently, and their usage patterns. Personas in Flurry include Sports Fans, Small Business Owners, In-App Purchasers, Entertainment Enthusiasts, Avid Runners, New Moms, Pet Owners, and more. This information can be used to target marketing communications to specific groups of users likely to be more receptive to related advertising.
Flurry’s user interface
Flurry reviews
Overall rating
4.0
/5
4
Positive reviews
75
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend0.75/10
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Flurry's key features
Most critical features, based on insights from Flurry users:
All Flurry features
Features rating:
Flurry alternatives
Flurry
Starting from
Free
Microsoft Power BI
Starting from
10
/user
Per month
Google Analytics 360
Starting from
Free
wetracked.io
Starting from
49
Per month
Flurry pricing
Value for money rating:
Starting from
Free
User opinions about Flurry price and value
Value for money rating:
Flurry support options
Typical customers
Platforms supported
Support options