What is Fract Territory?Fract Territory is a cloud-based location intelligence solution which assists franchisors with territory mapping and customer profiling. Key features of the platform include data visualization, behavioral analysis, demographic data, predictive analytics, file sharing and reporting.
The application comes with an auto territory feature which lets users highlight an area and choose target parameters such as demographics and income. Teams can use the AI-based system to identify optimal patterns and generate a custom interactive map. With the territory module, sales teams can access insights on customer behavior and view ideal customer profiles. Managers can grant access rights to stakeholders and share data with clients and board members via desktop, laptop, tablet or phone.
Fract Territory includes a signal statistics tool which lets teams account for geography, drive time, weather, events, competition and ease of movement while mapping territory. Territory managers can use the visualization functionality to view high income population clusters and sector-wise data.