GoodMetrics - 2026 Pricing, Features, Reviews & Alternatives

GoodMetrics is a privacy-friendly web analytics platform built for teams that want accurate, actionable website data without the configuration overhead of traditional analytics tools.

The platform tracks pageviews, visitors, sessions, traffic sources, UTM campaigns, conversions, and content performance through a single 2.5KB JavaScript snippet. Data flows into pre-built reports immediately after installation with no setup wizards, custom event configuration, or mandatory onboarding steps.

GoodMetrics uses a cookieless tracking model that identifies unique visitors without storing cookies on user devices. This eliminates the need for cookie consent banners and ensures compliance with GDPR, CCPA, and other privacy regulations out of the box. All data is processed with zero sampling, meaning every pageview and event is counted regardless of traffic volume or query date range.

The dashboard is organized into purpose-built report views covering traffic overview, pages, referral sources, UTM campaigns, geographic data, devices, browsers, and conversions. Global persistent filters can be applied across all reports simultaneously, and historical date comparisons let you measure performance against any previous period. Real-time tracking shows active visitors and current page activity.

Conversion events can be configured to track signups, purchases, form submissions, or any custom action. GoodMetrics provides both first-touch and last-touch attribution models, so you can see which channels are driving initial awareness and which are closing conversions. Conversion data is integrated directly into the main dashboard rather than requiring a separate reporting tool.

Full UTM parameter support includes utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Campaign performance is displayed in a dedicated report with the ability to filter and compare across any dimension. A free UTM builder tool is included to help generate properly tagged URLs.

All plans include unlimited data retention with no automatic data expiration, and all features are available at every pricing tier with no feature gating or per-seat charges. Installation is compatible with any platform that supports custom HTML including WordPress, Shopify, Webflow, Next.js, Nuxt, and static sites.