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Similarweb

Website & app traffic data analysis

Last updated: February 2025

Table of Contents

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Similarweb - 2025 Pricing, Features, Reviews & Alternatives

What is Similarweb?

SimilarWeb Pro is used to access in-depth data insights pertaining to the performance of your <b>competitors’ website traffic</b> and <b>mobile applications</b>. SimilarWeb Pro allows you to carry out an analysis of any website or industry.

By simply searching for a website within the control panel of SimilarWeb Pro you get full access to complete analytics data of that site, including user engagement metrics such as monthly visits, visit duration, pageviews, and bounce rate; along with geographic traffic details and audience interests.

You can also see a breakdown of all traffic sources to that site, including referrals, organic search, social channels and display advertising. Furthermore, you can see which ad networks they use and view their actual ads.

SimilarWeb Pro not only shows data on the origin of traffic coming to a site, it also shows the behaviour of traffic upon leaving a site, showing all outgoing links. The app offers further competitor analysis by showing a list of similar sites to the website you are analyzing, and their search competitors.

Along with individual website analysis, SimilarWeb Pro also lets you carry out industry analysis for a wide range of categories, from architecture to entertainment. Through this feature you can see a complete, month-by-month traffic analysis for a given industry, including industry leaders, keywords and traffic sources.

SimilarWeb Pro also offers a competitive mobile app analytics module. The app analysis branch of SimilarWeb Pro gives you data on the performance of the top apps on both the Apple App Store and Google Play.

This feature can be used to see the top trending keywords on Google Play broken down by country, category and time frame. You can also see which apps popular keywords are driving traffic for. You can also see traffic source and keyword data from Apple´s App Store, and see the ranking and rating for all mobile apps in any category and country.

Benefits of using Similarweb

Competitor Traffic Analysis:

See monthly visits, geographic details, search terms, social traffic, referring sites, traffic broken down by device, organic vs paid traffic, top keywords and audience interest for any website. Compare up to 5 competitors’ sites side-by-side.

Keyword Insights:

See hundreds of organic and paid keywords for your site or your competitors’ sites. See the percentage of traffic you and your competitors get for each keyword. Compare the performance of top keywords overtime. You can also see “not set” and “not provided” keywords from Google Analytics

Display Ads and PPC:

Measure the performance of your PPC keywords against organic traffic. See the keywords and PPC campaigns of your competitors. See the display ads and the landing pages the competition are getting paid traffic from. Recruit new affiliates or advertising partners by analysing your competitors display ads and paid traffic sources.

Industry Analysis:

Get in-depth industry metrics to analyze the size and KPIs for any given industry. Get data on visits, organic vs paid traffic, top countries and traffic sources. With traffic source breakdown you can see an industry’s top influencers, and sort this data by the performance of their advertising, social networks, email campaigns and more.

Mobile App Analysis:

See the top searched-for keywords for any category on Google Play and see the most popular apps for a given search query. See traffic sources and keyword data from both Apple App Store and Google Play. See ranking trends across both categories and countries.

Starting from

125

Per month

Alternatives with better value for money

Similarweb’s pros and cons based on 215 verified reviews

To identify what users like and dislike about Similarweb, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

To determine these pros and cons insights, we analyzed responses from 215 verified reviews

Actionable competitive insights

100% of reviewers feel positive about SimilarWeb's competitive insights. Users think the tool provides valuable and actionable insights that help them understand market trends and competitor activities. They appreciate the comprehensive data and visualizations, which are useful for client recommendations, benchmarking, and strategic decision-making. Some users say the insights have significantly boosted their programmatic strategies and helped them stay ahead in the competitive landscape.

See related user reviews

“The comprehensive data and actionable insights have significantly boosted our programmatic strategies and helped us stay ahead in the competitive landscape.”

Kelsey-Marie Lee Young

Trader

“The competitive insights we get through SimilarWeb Pro are a key part of our benchmarking and optimization strategies.”

Johnna Patterson

Senior Analyst

In-depth competitor analysis

95% of reviewers feel positive about SimilarWeb's competitor analysis. Reviewers indicate that the platform offers detailed data on website traffic, user behavior, and traffic sources, which helps refine marketing strategies. They find it useful for tracking performance across different channels, benchmarking against competitors, and understanding market trends. Some users report that it saves time and effort by consolidating all necessary data in one place.

See related user reviews

“What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our marketing strategy.”

Vinícius dos Santos Rafael

Performance Marketing Specialist

“The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that data in one place saves a lot of time and effort.”

Maircon Gonçalves

Executive Manager

Comprehensive web traffic analysis

82% of reviewers feel positive about SimilarWeb's web traffic analysis. Users appreciate the detailed metrics on traffic sources and user engagement, which help them benchmark against competitors and identify industry trends. They find it helpful for understanding traffic patterns, refining paid search strategies, and improving engagement with their audience. Some reviewers mention that the tool has significantly contributed to their website's traffic growth.

See related user reviews

“Its detailed metrics on traffic sources and user engagement, combined with powerful competitive analysis capabilities, allow users to benchmark against competitors and identify industry trends.”

Novri Suhermi

Data Strategist Group Head

“SimilarWeb Pro is really nice grow hack tool for measuring the site traffic, you can view the traffic sources that generate traffic to any website.”

Ale R.

Editor

High Pricing Concerns

50% of reviewers feel negative about Similarweb's value for money/pricing. Some reviewers find the free version useful for basic insights. They appreciate it as a good introduction, leading to upgrades. However, some users report higher-tier plans are prohibitive. They indicate additional costs make the tool expensive. Some users feel pricing is not competitive.

See related user reviews

“Countries are locked and require additional cost to filter data based on specific countries especially SEA”

sharvin rao

Data Analyst

“Additionally, the pricing can be prohibitive for smaller companies or individual users.”

Sherry Lee

Digital Consultant

Limitations in data analysis

42% of reviewers feel negative about SimilarWeb's data analysis capabilities. Some users report that the platform only allows viewing data for a single market at a time, making cross-market analysis challenging. They also mention that data for smaller websites can be less accurate or delayed, and the data range is limited to 12 months. Additionally, some reviewers find the data overwhelming and not always up-to-date, which can hinder timely insights.

See related user reviews

“Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging.”

Katie Dennis

Data Strategy and Insights Manager

“Also the data range is 12 months only and splitting data by countries is locked as you need to upgrade to a more expensive plan.”

Andrey Fedorov

Business Development

Similarweb's key features

Most critical features, based on insights from Similarweb users:

Data Visualization

4.5

(39)

Reporting & Statistics

4.7

(38)

Competitive Analysis

4.7

(33)

Performance Metrics

4.6

(30)

Data Import/Export

4.4

(29)

Reporting/Analytics

4.5

(28)

All Similarweb features

Features rating:

4.4

(215)

Dashboard

5.0

(2)

Customizable Reports

(0)

Landing Pages/Web Forms

4.5

(2)

Lead Management

4.3

(4)

Keyword Research Tools

4.8

(6)

Multi-Channel Marketing

4.0

(2)

Conversion Rate Optimization

4.5

(2)

Real-Time Analytics

5.0

(1)

Keyword Rank Tracking

4.2

(5)

Keyword Analysis

4.8

(4)

Campaign Tracking

5.0

(1)

Trend Analysis

4.4

(13)

Trend/Problem Indicators

5.0

(1)

Data Source Connectors

5.0

(1)

User Management

5.0

(1)

Web Tracking

4.3

(11)

Web Traffic Reporting

4.8

(16)

Website Analytics

4.8

(16)

Benchmarking

4.1

(14)

Time on Site Tracking

4.5

(25)

Campaign Analytics

4.4

(18)

Monitoring

4.6

(5)

Search/Filter

4.3

(9)

Customer Journey Mapping

3.0

(4)

Keyword Tracking

4.3

(51)

Funnel Analysis

4.3

(12)

Multiple Data Sources

5.0

(2)

Activity Dashboard

4.1

(15)

Engagement Tracking

4.5

(12)

Multi-Channel Attribution

4.3

(7)

Dashboard Creation

3.8

(4)

Access Controls/Permissions

4.1

(10)

Referral Tracking

4.5

(10)

SEO Management

4.5

(8)

Campaign Management

4.2

(29)

Goal Setting/Tracking

3.0

(3)

Widgets

4.4

(7)

Customizable Branding

5.0

(3)

Conversion Tracking

4.1

(18)

Customizable Fields

3.9

(11)

Social Media Monitoring

3.3

(6)

Customizable Templates

4.1

(17)

Statistical Analysis

3.5

(2)

Data Connectors

4.0

(1)

Alerts/Escalation

4.2

(6)

API

4.0

(5)

Third-Party Integrations

4.2

(5)

Channel Management

4.0

(1)

SEO Audit

(0)

Self Service Data Preparation

(0)

Charting

2.0

(1)

Scheduled/Automated Reports

(0)

Role-Based Permissions

(0)

ROI Tracking

(0)

Communication Management

5.0

(1)

Real-Time Updates

(0)

Real-Time Monitoring

(0)

Real-Time Data

(0)

Conditional Logic

(0)

Real Time Comparisons

(0)

Publishing/Sharing

(0)

Profitability Analysis

(0)

Lead Engagement

(0)

Activity Tracking

(0)

Website Monitoring

(0)

Website Management

(0)

Ad hoc Reporting

(0)

Alerts/Notifications

(0)

Visualization

5.0

(1)

Visual Analytics

(0)

Visitor Tracking

(0)

Backlink Monitoring

5.0

(1)

Behavior Tracking

5.0

(1)

Campaign Planning

(0)

Tagging

4.0

(1)

Strategic Planning

5.0

(1)

Stock Tracking

(0)

SSL Security

(0)

Site Search Tracking

(0)

Single Sign On

(0)

Lead Capture

3.5

(2)

Data Blending

(0)

Keyword Discovery

(0)

Data Extraction

5.0

(1)

Key Performance Indicators

(0)

Investment Management

(0)

Interactive Reports

(0)

Interaction Tracking

(0)

Google Analytics Integration

3.0

(2)

Data Mapping

(0)

Data Mining

(0)

Forecasting

(0)

For Sales Teams/Organizations

5.0

(1)

For PPC Campaigns

(0)

Data Synchronization

(0)

Email Reminders

(0)

Email Management

5.0

(2)

Display Ad Management

(0)

Predictive Analytics

(0)

Portfolio Accounting

(0)

Performance Management

(0)

Pageview Tracking

5.0

(1)

Offline Access

(0)

Multiple User Accounts

5.0

(1)

Multiple Site Management

(0)

Contact Database

3.0

(1)

Multi-Location

(0)

Multi-Language

(0)

Multi-Channel Distribution

3.0

(1)

Multi-Channel Data Collection

(0)

Customer Experience Management

(0)

Multi-Campaign

4.0

(1)

Customer Segmentation

(0)

Mobile Keywords

5.0

(1)

Metadata Management

(0)

Lead Qualification

4.0

(1)

Lead Generation

5.0

(2)

Similarweb awards

Competitive Intelligence

91/100

Similarweb alternatives

Similarweb

4.6

(215)

Starting from

125

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.4

Value for Money

4.2

Customer Support

4.3

Semrush

4.7

(2.2K)

visit website

Starting from

139.95

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.6

Value for Money

4.3

Customer Support

4.4

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Asana

4.5

(13.3K)

visit website

Starting from

13.49

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.4

Customer Support

4.3

Similarweb pricing

Starting from

125

Per month

Flat Rate

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

User opinions about Similarweb price and value

Value for money rating:

4.2

Of 32 reviews that provide robust commentary on Similarweb's price and value, 50% mention it in a positive light.

Some reviewers find Similarweb's free version useful for obtaining basic insights into website traffic and competitor analysis. They appreciate that the free version serves as a good introduction to the platform, often leading them to upgrade to paid plans for more comprehensive data. Some users say the premium features offer significant value for in-depth market research and detailed data analysis. However, some users report that the higher-tier pricing plans can be prohibitive, especially for smaller businesses or individual users. They indicate that additional costs for specific features or geographies can make the tool expensive. Some users feel the pricing is not competitive and can be challenging to justify for smaller budgets.

Check .

To see what individual users think of Similarweb's cost and value, check out the review excerpts below.

“SimilarWeb is a popular website analytics solution that provides a wide range of features for free and also offers paid plans for advanced needs.”

Prasath cs

Freelancer

“I wish it were more affordable or offered a way to integrate features available with Team and Enterprise packages into the Starter or Professional packages, for one-man-show businesses that could use the features but can't afford the costs. But, truth be told, it does offer great value for the money. ”

Mihaela Olaru

Affiliate Marketing Manager

“Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly.”

Nikola Horn

Research and Analytics Specialist

Similarweb integrations (10)

Integrations rated by users

We looked through 215 user reviews, to identify which products are mentioned as Similarweb integrations, and what is the users perception.

Salesforce Sales Cloud

Integration rating: 4.5 (2)

“The integration with Salesforce is important because Similarweb automatically can rate accounts according to their website traffic.”

“The salesforce integration was key from getting info from the saas to the crm.”

Darko Malinovic

Lead Generation Specialist

1/2

Other top integrations

Google Analytics 360

Salesforce Marketing Cloud

AT Internet Web Analytics

Similarweb support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

24/7 (Live rep)

Knowledge Base

Phone Support

Email/Help Desk

Chat

Training options

Live Online

In Person

Documentation

Videos

Webinars

Similarweb reviews

Overall rating

4.6

215

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.63/10

Rating distribution

131

Pros

“It is both easy to use and provides a great deal of information for free, which makes it a great option for anyone looking to get a quick grasp on their website's performance.”

Prasath c.

Freelancer

“Great way to analyze and segment your website audience. Plus, the competitive analysis provided by the tool is really good - great insights.”

Vishal B.

Senior Associate

“I like the platform, for something with so much data its quite easy to learn and navigate. Their customer success team is very good.”

Brian M.

SEM Manager

Cons

“No last 7 days, or yesterday. This makes it difficult to pinpoint the most trending content.”

Jin Kyong L.

CIO

“Have to pay more for country-level traffic, gloabal is default.”

Brian M.

SEM Manager

“No real complaints - the user interface isn't as easy as other tools - but the data is spot on.”

James D.

Account Director

Read all reviews

Similarweb FAQs

Q. What type of pricing plans does Similarweb offer?

Similarweb has the following pricing plans:
Starting from: $125.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money

Q. Who are the typical users of Similarweb?

Similarweb has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does Similarweb support?

Similarweb supports the following languages:
English, Portuguese, Japanese, Chinese (Simplified), Czech, Dutch, French, German, Italian, Russian, Spanish, Swedish

Q. Does Similarweb offer an API?

Yes, Similarweb has an API available for use.

Q. What other apps does Similarweb integrate with?

Similarweb integrates with the following applications:
Google Analytics 360, Salesforce Marketing Cloud, Salesforce Sales Cloud, Snowflake

Q. What level of support does Similarweb offer?

Similarweb offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Phone Support, Email/Help Desk, Chat