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SimilarWeb Pro Pricing, Features, Reviews and Alternatives

SimilarWeb Pro product overview

What is SimilarWeb Pro?

SimilarWeb Pro is used to access in-depth data insights pertaining to the performance of your competitors’ website traffic and mobile applications. SimilarWeb Pro allows you to carry out an analysis of any website or industry.

Key benefits of using SimilarWeb Pro

  • Competitor Traffic Analysis:

    See monthly visits, geographic details, search terms, social traffic, referring sites, traffic broken down by device, organic vs paid traffic, top keywords and audience interest for any website. Compare up to 5 competitors’ sites side-by-side.

  • Keyword Insights:

    See hundreds of organic and paid keywords for your site or your competitors’ sites. See the percentage of traffic you and your competitors get for each keyword. Compare the performance of top keywords overtime. You can also see “not set” and “not provided” keywords from Google Analytics

  • Display Ads and PPC:

    Measure the performance of your PPC keywords against organic traffic. See the keywords and PPC campaigns of your competitors. See the display ads and the landing pages the competition are getting paid traffic from. Recruit new affiliates or advertising partners by analysing your competitors display ads and paid traffic sources.

  • Industry Analysis:

    Get in-depth industry metrics to analyze the size and KPIs for any given industry. Get data on visits, organic vs paid traffic, top countries and traffic sources. With traffic source breakdown you can see an industry’s top influencers, and sort this data by the performance of their advertising, social networks, email campaigns and more.

  • Mobile App Analysis:

    See the top searched-for keywords for any category on Google Play and see the most popular apps for a given search query. See traffic sources and keyword data from both Apple App Store and Google Play. See ranking trends across both categories and countries.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base
    Phone Support

    Training options

    Live Online
    In Person
    Documentation
    Webinars
    Videos

    SimilarWeb Pro pricing information

    Value for money

    4.1

    /5

    71

    Price starts from

    No info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    SimilarWeb Pro features

    Functionality

    4.4

    /5

    71
    Total Features24 8 categories

    Most valued features by users

    Data Visualization
    API
    Performance Metrics
    Trend Analysis
    Campaign Management
    Keyword Tracking
    Engagement Tracking
    Conversion Rate Optimization

    Functionality contenders

    Hotjar
    Functionality
    #1
    AgencyAnalytics
    Functionality
    #2
    Pendo
    Functionality
    #3
    SimilarWeb Pro
    Functionality
    #4

    SimilarWeb Pro users reviews

    Overall rating

    4.5

    /5

    71

    Positive reviews

    93%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.68/10
    Rating distribution

    5

    4

    3

    2

    1

    40

    26

    4

    0

    1

    Pros
    Great way to analyze and segment your website audience. Plus, the competitive analysis provided by the tool is really good - great insights.

    VB

    Vishal B.

    The tool has a lot of awesome features like traffic insights by many different categories like geo location and of course the amount of visitors with a given time.

    Sven H.

    Overall, our experience has been great. The tool allows us to learn this about our businesses that we would have to commit lots of time and money into learning ourselves if we were without this tool.

    AR

    Anonymous Reviewer

    Cons
    No last 7 days, or yesterday. This makes it difficult to pinpoint the most trending content.

    JK

    Jin Kyong L.

    Have to pay more for country-level traffic, gloabal is default.

    Brian M.

    No real complaints - the user interface isn't as easy as other tools - but the data is spot on.

    James D.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    One of the best tools for digital marketing

    Reviewed 3 years ago

    With Similarweb I have been able to analyze and segment my audience and that way I have been able to generate digital content on my blog that is more attractive to them. It has allowed me to improve engagement with my readers. In addition to saving time to generate the most appropriate and specialized content.

    Pros

    Initially I found similar web searching for a tool that would allow me to visualize insights and segment my audience. But then I realized how powerful it is. With Similarweb you not only get analytics from your website, but you can observe the behavior of the target you have defined and their interaction with websites of your competition, which I can describe as a revealing experience for your business. The data provided by Similarweb, show you two scenarios, the first one, helps you to become aware of what is your position with respect to the industry or niche that you are dedicated to and the second scenario, the panorama of your competition. With all these data you can make analyzes and make decisions focused on attracting more customers and improving your products and services.

    Cons

    Some of the most interesting and attractive features that characterize Similarweb are available only in the premium version. However, in the free version there are also very useful functions.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    BEST TRAFFIC AND ENGAGEMENT SOFTWARE

    Reviewed 5 months ago

    My Overall Experience With This Software was Great!! it really helped me when doing research online and when I'm trying to find out information on different sites and companies...

    Pros

    I love the fact that you're able to view websites analytics by one click of a buttons ….. I also love that you get information on which country's the traffic is coming from and also it shows you if its via search , direct etc..

    Cons

    I don't really have any Cons For This Software it works as it should I just think they should have a longer free trial session

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Take a Peek Into Your Competition Strategy

    Reviewed 7 days ago

    Quite satisfying. It has helped us identify different opportunities and room for improvement when it comes to keywords, referrals, channel investment, geographic traffic and of course that sneak peek and x-ray scan on your competitors website.

    Pros

    It's pretty intuitive, easy to use as a member of a team and to collaborate as well due to it's feature of creating and sharing dashboards. The quality of the data is impressive and so valuable to understand how your brand is performing within a competitive landscape.

    Cons

    It is quite expensive but it's totally worth if your goal is to increase market share.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    It's a nice app with mediocre data quality.

    Reviewed 4 years ago

    It was helpful for assessing the size of different revenue opportunities.

    Pros

    The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.

    Cons

    The data, particularly in terms of page view and session volume, is usually not even directionally accurate.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    SimilarWeb Pro Review

    Reviewed 3 months ago

    I will continue to use SimilarWeb Pro despite lack of customer service. I would recommend to others but warn them of the customer service.

    Pros

    The competitive insights we get through SimilarWeb Pro are a key part of our benchmarking and optimization strategies. The paid search overview and the domain overview are very insightful.

    Cons

    Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form. Other con would be lack of audience insights/analysis for the Digital Marketing Intelligence Solution.

    SimilarWeb Pro FAQs and common questions

    SimilarWeb Pro has the following pricing plans:
    Pricing model: Free, Subscription


    SimilarWeb Pro has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business


    SimilarWeb Pro supports the following languages:
    English, Portuguese, Japanese


    Yes, SimilarWeb Pro has an API available for use.


    SimilarWeb Pro integrates with the following applications:
    Google Analytics, Salesforce Marketing Cloud, Salesforce Sales Cloud


    SimilarWeb Pro offers the following support options:
    FAQs/Forum, 24/7 (Live rep), Knowledge Base, Phone Support

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