Google Analytics 360 vs Adobe Analytics

HubSpot Marketing Hub

Tableau

Ahrefs

Zoho Analytics

Mixpanel

Matomo

Compare Google Analytics 360 and Adobe Analytics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Choose a powerful analytics solution that respects data privacy and ownership.  

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. 

Ad hoc Analysis

AI/Machine Learning

Attribution Modeling

Audience Targeting

Campaign Analytics

Campaign Segmentation

Cross Channel Attribution

Customizable Branding

Customizable Templates

Data Storage Management

Drag & Drop

Historical Reporting

Multi-Channel Attribution

Multi-Touch Attribution

Predictive Analytics

Real-Time Updates

ROI Tracking

Scheduled/Automated Reports

Trend Analysis

Adobe Analytics

Sales Vicepresident

The best thing with Adobe is that they keep providing awesome products, this is one of those tier 1 products, easy to use and understand.

Accounting Assistant

Overall I have liked this software program so far- I am big on Customer Service and this would be a  great way for us to better understand and serve our Customers.

Finance Director

Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak.

Software Developer

We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.

Digital Communications Manager

I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet.

Executive Editor, Work Truck Magazine

I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent.

ECommerce Manager

I love how intuitive it is to use. The best way to learn the system is get in and play with all the fields.

Software Development Engineer 

This delay is very annoying. No search capability of its own exist in this tool.

Content creator

The Workspace feature is a great way to create reports that you can come back to time and again, like if you wanted to track page views or other metrics on an ongoing basis.

The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing.

Senior Frontend Develope

It is flexible for customization and its data is easy to export. It does not have any limitations on data filtering like Google Analytics does.

Demonstrator 

The Adobe Analytics is a good software to do market analysis and its a professional software if you have the money and know how.

Digital Content Manager

The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

Director of Marketing

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics.

Legal Fellow

It can be difficult to use in the beginning, especially if you're not familiar with analytics tool.

Business intelligence analyst

Actually a bit difficult to sign on initially.

Assistant Account Manager

We are still new Adobe Analytics but it has taken me awhile to learn how to use the program. This might just be operator error though.

Adobe Analytics screenshot: The virtual Analyst feature constantly monitors and analyzes data, letting users know not just when an anomaly happens, but why.

Adobe Analytics screenshot: Use data collection and processing tools to organize, clean and prepare data.

Adobe Analytics screenshot: The Analysis Workspace allows analysts to create and curate reusable projects customized to their needs.

Adobe Analytics screenshot: Adobe Analytics allows users to create an unlimited number of segments, and then to compare them to understand what is working and what is not.

Google Analytics 360 vs Adobe Analytics Comparison (2026)

Google Analytics 360

Adobe Analytics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives