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Marketing attribution software

(6)

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Adobe Analytics Pricing, Features, Reviews and Alternatives

Adobe Analytics FAQs

Q. What type of pricing plans does Adobe Analytics offer?

Adobe Analytics has the following pricing plans:
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Adobe Analytics?

Adobe Analytics has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Public Administrations, Small Business


Q. What languages does Adobe Analytics support?

Adobe Analytics supports the following languages:
English


Q. Does Adobe Analytics offer an API?

Yes, Adobe Analytics has an API available for use.


Q. What other apps does Adobe Analytics integrate with?

Adobe Analytics integrates with the following applications:
BrightEdge, Invoca, Hootsuite


Q. What level of support does Adobe Analytics offer?

Adobe Analytics offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base

Adobe Analytics product overview

What is Adobe Analytics?

Adobe Analytics is a marketing attribution software which enables businesses of all sizes to measure and understand the impact of their customer interactions using a range of tools including web analytics, marketing analytics, attribution, predictive analytics, multi-channel data collection, and more. With Adobe Analytics technology, users can monitor and analyze streams of data, then convert it into actionable, real-time insight.

Key benefits of using Adobe Analytics

  • The Analysis Workspace feature allows users to perform ad hoc analysis by dragging and dropping any number of data tables, visualizations and components (channels, dimensions, metrics) to a project.

  • Adobe Analytics supports offline data integration, enabling users to integrate data seamlessly from a CRM system or other source of offline enterprise data.

  • Rules-based and algorithmic attribution approaches enable users to analyze customer behavior and interaction patterns, to create appropriate models for different channels.

  • Adobe Analytics supports multichannel data collection, enabling users to capture data from various sources, including the web, email, campaigns, mobile devices, and more.

  • Anomaly detection technology checks through large amounts of data and identifies any unexpected anomalies or factors impacting the user’s business, with intelligent alerts to inform users immediately when any anomalies are detected.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    FAQs/Forum
    Knowledge Base

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    Adobe Analytics pricing information

    Value for money

    4.1

    /5

    225

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Adobe Analytics features

    Functionality

    4.4

    /5

    225

    Total features

    40

    7 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    Third-Party Integrations
    API
    Reporting & Statistics
    Alerts/Notifications
    Campaign Analytics
    Performance Metrics

    Adobe Analytics users reviews

    Overall Rating

    4.5

    /5

    225

    Positive reviews

    92

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.08/10
    Rating distribution

    5

    4

    3

    2

    1

    129

    79

    13

    4

    0

    Pros
    The best thing with Adobe is that they keep providing awesome products, this is one of those tier 1 products, easy to use and understand.
    Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.
    We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.
    Cons
    Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak.
    This delay is very annoying. No search capability of its own exist in this tool.
    It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics.
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    Simon S.

    Director Of Technology

    Education Management, 51-200 employees

    Review source

    Overall Rating

    Good and robust software!

    Reviewed 3 years ago

    Transcript

    Simon: Hi, I'm Simon. I'm a director of technology for a private school. Today, I'm reviewing Adobe Analytics...

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    Kevin A.

    Business Owner

    Media Production, 11-50 employees

    Review source

    Overall Rating

    Analytics for Everyone

    Reviewed 3 years ago

    Transcript

    Kevin A.: Hi, my name is Kevin and I'm a business owner that does video production. I give Adobe Analytics...

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    Matthew B.

    Computer Software, 10,001+ employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    With Adobe Analytics we can know about our potential customers

    Reviewed 2 years ago

    We're addressing a wide range of concerns, from landing page metrics to customer journeys and churn monitoring to integration with Target for more in-depth campaign tracking. As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our customers.

    Pros

    It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity. All of my website traffic data has been tracked and used to make better marketing decisions by generating dashboards. Unlike with GA or Qlik, I was able to track numerous data points simultaneously using Adobe analytics.

    Cons

    If you're not properly organizing/labeling items and/or inheriting someone else's settings, things can get a little confusing.

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    Tyrone W.

    Marketing and Advertising, 10,001+ employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Adobe Analytics is the best software for data analysis

    Reviewed 5 years ago

    Adobe has helped me to reveal the weak points that the consumer has while on the site, and quickly provides recommendations to renew the experience.

    Pros

    Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

    Cons

    Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

    BT
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    Brandon T.

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    I use this analytics platform for company reporting - it has been very difficult to implement.

    Reviewed 6 years ago

    More detailed reporting and testing capability

    Pros

    Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

    Cons

    Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

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    Kit B.

    Government Administration, 5,001-10,000 employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Adobe Analytics is maybe too feature rich?

    Reviewed 5 years ago
    Pros

    I have been using AA since it was Omniture/Site Catalyst. It is extremely feature-rich and can collect and analyze web metrics in so many ways. To be honest, I have barely been able to truly scratch the surface of the latest version of AA. Dashboards are easy to create and use. The ability to send web metrics reports in a number of formats is great.

    Cons

    I think I may have been passed by as far as the features go. AA has become slightly too complicated for me. I use it the same way I did 10 years ago - and that is fine for me. But it can do so much more now that it is almost confusing for me. I can't imagine a completely new user trying to use it for the first time.

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    Noemí M.

    Marketing and Advertising, 501-1,000 employees

    Used weekly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Powerful analytical tool but 'not standard'

    Reviewed a year ago
    Pros

    Impressed by the tool and the detailed insights of the site performance. Data visualizations are interactive and the reporting capabilities are comprehensive.

    Cons

    Hard to compite with other 'de facto standard' tools with more documentation and unofficial support.

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