App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

Google Analytics 360 vs Ahrefs Comparison

Add to Compare

Compare similar apps

Semrush logo

Semrush

4.7

Moz Pro logo

Moz Pro

4.5

Adobe Analytics logo

Adobe Analytics

4.5

Mixpanel logo

Mixpanel

4.5

Screaming Frog SEO Spider logo

Screaming Frog SEO Spider

4.9

Piwik PRO logo

Piwik PRO

4.8

Good recommendations?

Overview

Category Leaders

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Category Leaders

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

7.9K

5

4

3

2

1

5.7K

1.9K

244

18

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

4.7

559

5

4

3

2

1

429

113

12

0

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.

Pros

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.
For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

Cons

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Cons

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.
Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features48
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Audit Management
  • Augmented Analytics
  • Backlink Monitoring
  • Behavior Tracking
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Funnel Analysis
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Multi-Channel Data Collection
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Real-Time Data
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Single Page View
  • Site Search Tracking
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Total features24
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Audit Management
  • Augmented Analytics
  • Backlink Monitoring
  • Behavior Tracking
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Funnel Analysis
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Multi-Channel Data Collection
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Real-Time Data
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Single Page View
  • Site Search Tracking
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Integrations

  • Total integrations1367
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Zendesk Suite
  • Total integrations18
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

AvatarImg
AvatarImg

Mandar P.

Insurance, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Measure you site performance

Reviewed 3 years ago
Pros

It is a very user-friendly software that can measure the performance of your website.

Cons

The competitors such as ahrefs and many others have more number of features.

TP
AvatarImg

Teju P.

Apparel & Fashion, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Ahrefs logo

Ahrefs

Best for Competition analysis and making a marketing plan

Reviewed 2 years ago

Ahrefs is the best marketing tool that helps us to rank higher on searches by suggesting the SEO weakness of our web property.

Pros

I love competitor analysis and keyword ranking features of Ahrefs. Competitor analysis gives the relative stats that show how better I am than my competitor and what I need to improve to rank higher them my competitor.

Cons

We can connect Ahrefs with our Google search console and the stats given by Ahrefs and the search console are almost the same. Here we are missing the real-time stats as Google Analytics 360 gives.

AR
AvatarImg

Verified reviewer

Internet, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Ahrefs review

Reviewed 5 years ago

I have had a very wonderful experience with this software and it is my second after Google analytics and this is because I use Google analytics to get a full insight into my website when it concerns Google search engine and believe it or not, Google analytics offers more indepth analysis of website when you are trying to optimize for Google search engine.

Pros

I like the fact that I can do my keyword research and get the keywords that my competitors who are using Google Keyword planner do not get while doing their keyword research. I also like the fact that I can get a full audit of my website in full and also know what next steps to take to make my business above my competitors.

Cons

The 7 days free trial is a limited time to ascertain how effective this software can work for you. Your website need to be indexed for more than a long time to be able to know if the software will work for you or not and as such all your website details will be taken by the software so as to get you a robust analysis of your website.

PP
AvatarImg

Polina P.

11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Ahrefs logo

Ahrefs

Must have tool for every specialist in marketing sphere.

Reviewed 6 years ago

qualitative analytics marketing research on competitors analytics for positions in Google analysis of dynamics of organic traffic website analysis

Pros

Of course this tool more useful for SEO specialist, but thanks to the user-friendly interface, this tool can be mastered by anyone in the team. Ahrefs show information about your website(organic traffic, backlinks, domain, top pages) and the same information about your competitors. Ideal for marketing analysis, in particular, organic traffic. There are irreplaceable functions such as "TOP PAGES" and backlink analysis. From the beautiful design of the tool you do not get tired, also there are good analytical dashboards.

Cons

If you do not connect google analytics then the data is not entirely reliable and the price is certainly quite expensive

AR
AvatarImg

Verified reviewer

Commercial Real Estate, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

The best SEO tool in the industry.

Reviewed 5 years ago

Very positive and basically a necessity for any SEO agency that wants to do top tier work.

Pros

Ahref's commercial crawler crawls more pages than any other third party commercial crawler which means their data for keyword rankings are probably the most accurate out there. Their domain rating system is also very accurate after the updated they made. Well-known in the industry and other third party SEO tools sometimes refer to Ahref's domain rating system as well.

Cons

No site audit tools that integrate with Google Analytics or Search Console. Also, no reporting functionality--which would be very useful for marketing agencies.

AR
AvatarImg

Verified reviewer

Internet, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Ahrefs keeps a pulse on our SEO and website performance.

Reviewed 2 years ago

As a part-time content marketer who can only devote a little time to SEO, Ahrefs is the perfect tool for me.

Pros

Having had to rely on Google Search Console and Google Analytics only in the past, Ahrefs is a big upgrade that makes it super easy to keep a pulse on our SEO and website performance. The dashboards are exactly what you need.

Cons

The organization on the left panel can be a little confusing. It's easy to forget where certain dashboards are.

DD
AvatarImg

Daniel D.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Ahrefs logo

Ahrefs

An SEO must-have

Reviewed 3 years ago

I can't imagine doing any SEO without it or a similar tool at the very least.

Pros

One of the best traffic-tracking tools. Its results get the closest to Google Analytics results. The on-site audit is awesome. Top 3 tools for link tracking and competitions analysis.

Cons

Keyword difficulty metric is kinda off. Sometimes it can lie to you a little bit, leading you into competing against tough players, when it showed KD as easy. The price makes it inaccessible for small business or private users.

HB
AvatarImg

Hari B.

Online Media, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Best tool for SEO and Local marketing for any business.

Reviewed 2 years ago

We regularly check the Ahrefs analytics for knowing the performance of our websites and apply the appropriate action to improve the performance on the basis of Ahrefs analytics.

Pros

The best thing that I like about Ahrefs is its keyword explorer. Keyword explorer helps us to find the best keyword for our business along with its total search volume and competition. Another best feature of Ahrefs is site audit. Site audits help us to check the insight stats of our website which help us to take further action.

Cons

Ahrefs is the best SEO and marketing tool and I am 100% satisfied with its features.

MR
AvatarImg

Margaret R.

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Best tool on the market for SEO

Reviewed 2 years ago

Couldn't imagine using anything else. Has helped me so much for SEO purposes

Pros

There is so much data and so many features inside of this tool that it gives you a 360 view of everything that is happening within your website.

Cons

It can be hard to become familiar with because there are so many features, but once you are comfortable, it is really easy to navigate. Very expensive

AvatarImg
AvatarImg

Alimi T.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Ahrefs is awesome!

Reviewed a year ago
Pros

The reporting and analytics feature is quite impactful.

Cons

This software is kind of expensive. However, there's a "free forever" for small/start up businesses and, more importantly, the non-profit organization who are just helping the world; because they need appear in searches to benefit the world and they may be able to afford this software. So, it's made free for them. I like Ahrefs for that kindness to the world!

Vendor response

Well pointed on the "free forever" plan, Alimi! Ahrefs Webmasters Tools (our free plan) lets you use 2/5 core tools for all your verified projects. Don't forget about our free tools hub as well: https://ahrefs.com/free-seo-tools

AR
AvatarImg

Verified reviewer

Internet, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Incredibly powerful resource at your fingertips

Reviewed 5 years ago

An incredibly powerful analytics tool. It does require working knowledge of what you are looking at, but with a little expertise Ahrefs is indispensable.

Pros

With a little know-how, Ahrefs is a remarkably powerful tool. The amount of data is immense (as well as up-to-date and trustworthy), and Ahrefs does a lot of the work be providing a multitude of intelligent tools to analyze and interpret the information it spits out. If anything, there's almost too much value here! A necessity for anyone serious about SEO

Cons

This is not a software for beginners. While it's organized in a common-sense way and carefully designed to be as useful as possible, the pure depth of information available makes it intimidating to a new-comer. That being said, they go out of their way to provide useful tools and tips, such as mouse-over explanations of numbers, etc. There's really no way they could make this simpler to use without losing information.

AvatarImg
AvatarImg

Suryakant B.

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Ahrefs logo

Ahrefs

The full fledge trustworthy product for SEO experts and marketers.

Reviewed 6 years ago

1) Keyword analysis of my clients and me. 2) The idea of the total authority of the websites. 3) The standings of my website with my competitors.

Pros

The Data patterns and the analytics of each and every website are amazing of the ahrefs. the support is also good.

Cons

Ahrefs is expensive in terms of the cost. It doesn't have any free version to test the entire system. other SEO tools have given that option so we have considered the same for longer use. but not with ahrefs.

PS
AvatarImg

Priyank S.

Information Technology and Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Ahrefs logo

Ahrefs

All-in-One Tool For All Your SEO Needs.

Reviewed 2 years ago

Tool without Ahrefs is like Hand without Fingures. It is one of the most powerful tool with wide range of features and is simple to use. Ahrefs also help increase DA by working on competitors' backlinks and keywords that are trending the most.

Pros

Ahrefs has ample of benefits such as competitor analysis, backlink analysis, keyword research, site auditing and much more. The tool aids providing a 360 degree view of what activities are carried out on your website. Additionally, it has an amazing feature that helps improve traffic to your website and enhance performance of your online store.

Cons

Well I like all the features of tool but sometimes it shows incorrect data of organic traffic. It is costlier for small business owner or a junior marketer. Need some improvements in the areas of PPC.

TR
AvatarImg

Tom R.

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Ahrefs logo

Ahrefs

Great tool

Reviewed 3 years ago

Ahrefs is helpful when used to pull data for a particular website. We liked the functionality of it and its ease of use but were not entirely sure how accurate it was.

Pros

I liked using Ahrefs to determine web traffic information to help prospect which businesses would be most successful with our companies solution. Ahrefs was really easy to use and quick to pull the data I needed.

Cons

Ahrefs did not always seem to pull the most accurate analytics. When compared to other similar tools their numbers seems skewed so I am not certain of its accuracy.

Vendor response

Happy to hear that you've onboarded Ahrefs quickly :) As for the analytics, would you mind sharing with us at support@ahrefs.com what kind of tools did you use that have different data and what exactly the data refers to, please? If you're talking about organic traffic not being as accurate as the one in Google Search Console, that's because ours is an estimate. This is due to the fact that...

AR
AvatarImg

Verified reviewer

Printing, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Ahrefs - The #1 tool for SEO

Reviewed 2 years ago
Pros

I liked their keyword research tool much, they have the biggest database right after google.

Cons

Ahrefs shows fewer traffic than the Google Search Console.

JR
AvatarImg

Jamie R.

Insurance, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Ahrefs logo

Ahrefs

Give it time - it gets better

Reviewed 3 years ago

So far so good and it only gets better with more usage. It's an indispensable part of my marketing plan now.

Pros

Ahrefs is almost overwhelming with the number of features and tools it has and in a way this is almost a negative until you take the time to get familiar with them all. It's the first tool I fire up each morning along with Google Analytics to track and monitor so I can see what's working, what's not, and what to tackle next. It's excellent for both short-term and long-term planning with actionable items to help you drive your site growth.

Cons

As mentioned above the dashboard and all the tools can seem overwhelming to first-time users. Occasionally I've discovered issues in a site audit that don't seem right but their customer service team via chat was quick to assist.

DT
AvatarImg

Dinesh T.

Security and Investigations, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Best SEO tools for my Private Security Startup

Reviewed 2 years ago

I am viewing my site analytics and overview, which gives me the exact standing of my sites. After knowing my position and weakness, it is easier to make proper SEO strategy to rank higher on search.

Pros

I like keyword and site explorer tools on Ahrefs. These two tools help me to make SEO strategy of my site for higher ranking.

Cons

There is nothing that I can point out as a worse features. I really love almost all features and services they provides.

MO
AvatarImg

Matt O.

Internet, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Easily my favorite and most-used SEO tool.

Reviewed 5 years ago

Try it out and REALLY make an effort to learn everything it offers you.

Pros

Super robust analytics for not only my own site, but also for competitors. My personal favorite keyword tracker. Their content team truly sets a standard for how all marketing content teams should run.

Cons

I'd like the ability to 'annotate' certain dates within the keyword tracker. Haven't seen that, but have suggested it to the Product team.

AvatarImg
AvatarImg

Monica M.

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Great Alternative to Semrush!

Reviewed 7 months ago

I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert service.

Pros

The inspection tools. They grant me a great view of what i need to fix on my website, and i find it more clear than Google Page Speed and google Console.

Cons

Some of the most interesting tools are paid ones, without the chance to try them in a limited way or with a trial.

Vendor response

Hi Monica, Thanks for taking the time to leave a review of Ahrefs! We're thrilled to hear that you're enjoying our inspection tools. Thanks again!

SK
AvatarImg

Sagar K.

Information Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Most trustable SEO and marketing tool that I ever used

Reviewed 2 years ago

It is very simple to use, we just need to add our project (website) then it shows all useful stats in their dashboard. Most of the analytics and stats are simple and easy to understand by beginners and helpful in starting an SEO and marketing journey.

Pros

I am using keyword research for finding the strength of the keywords that I am going to use and competitor analysis for finding the gap between our website and competitor websites.

Cons

It is easier to use in desktop web versions than mobile devices. And it is also more difficult to find appropriate LSI keywords unless we have great SEO skills.

Vendor response

Cheers, Sagar! Other users have also expressed interest in a mobile version, please upvote this feature suggestion on our Canny page so it gets more chances to be included in our roadmap: https://ahrefs.canny.io/other/p/mobile-version-of-ahrefs As for LSI keywords, according to Google's John Mueller, they don't exist. Here's our take on it too: https://ahrefs.com/blog/lsi-keywords/

OM
AvatarImg

Ollie M.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Ahrefs logo

Ahrefs

Essential for any SEO service provider

Reviewed 7 months ago

Great overall experience. For anyone supplying SEO or wanting to improve the SEO on their website, AHrefs provides you with multiple, in depth insights that would otherwise be unknown.

Pros

Great layout to easily understand the domain rating, organic traffic numbers and keyword rankings in just a few clicks.

Cons

Reported traffic levels on AHrefs are sometimes highly inaccurate compared to the data reported on Google Search Console.

Vendor response

Hi Ollie! Thanks for taking the time to leave a review. We're thrilled that you're happy with the interface. As for the traffic levels, we conducted a study, and it's off by up to 50% on average, partially thanks to anonymized queries (up to 50% of clicks are anonymized queries). If you notice something really off, please do contact support@ahrefs.com so they can pass it onto our data science team. Again, thank you for your honest feedback, and thanks for being an Ahrefs customer!

AvatarImg
AvatarImg

Bethany C.

Marketing and Advertising, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

All-in-1 website analytics/crawler tool

Reviewed 2 years ago

This is, by far, the most comprehensive web analytics/crawler I've ever used. The layout/interface is clean and easy to read and understand. The keyword research tool is extensive, its the only one you need. You also have the ability to filter with advanced options throughout the program.

Pros

This is the most comprehensive web crawler I've ever used.

Cons

The only real concern I've come across so far is that they provide so much information, it's hard to process it all. But, I guess that's a pro, not a con? The paid versions are expensive, but I've found the free version gives me enough information to keep me busy.

Vendor response

Cheers, Bethany! What kind of information are you referring to? Since you're a content marketing manager, there are a lot of use cases and related articles, like our latest one on how to hire freelancer writers (our own process): https://ahrefs.com/blog/hiring-freelance-writers/ Don't hesitate to contact us at support@ahrefs.com in case you have further questions for one of our authors or just about the product itself. Enjoy your day!

RD
AvatarImg

Rachel D.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

Ahrefs for SEO

Reviewed 4 years ago

We used Ahrefs for keyword research, backlink insights, and info to make our site better optimized for Google search rankings.

Pros

I liked the site audit feature. We could submit a site audit daily that provided us with insights on how to increase our organic search rankings before submitting a sitemap to Google.

Cons

Sometimes new backlinks wouldn’t show/would take some time to show on our report.

KG
AvatarImg

Konrad G.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ahrefs logo

Ahrefs

SEO Game-Changer

Reviewed 10 months ago

Ahrefs has a lot of key features, so I wouldnt be able to replace it with another tool.

Pros

I absolutely love Ahrefs for its outstanding backlink analysis and search volume checking capabilities. As someone who is deeply invested in improving my websites' SEO, Ahrefs has become my indispensable tool.

Cons

In my experience, I've noticed that Ahrefs' estimated traffic can sometimes be inflated due to various factors, f.e. Google Images.

Vendor response

Glad to hear we're an indispensible tool, Konrad! Could you give us more details on how Google images affect your website's traffic at support@ahrefs.com, please? I'm curious about this use case. Thank you, Andrei

KB
AvatarImg

Kumar B.

Civil Engineering, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Ahrefs logo

Ahrefs

My Best Experience With Ahrefs

Reviewed 2 years ago

I am using Ahrefs to check my sites which give an exact overview of my sites and also allow me to audit my competitor websites. And another main feature that I use is keyword explorer, keyword explorer helps me to find low competition keywords that rank my websites with little to no effort.

Pros

Ahrefs allows me to audit my sites and gives an overview of keyword ranking, backlink profile, and errors. New updates of Ahrefs fetch Google Search console data and show in visualization forms. By using Ahrefs there is no need to check Google Search Console daily which saves my time.

Cons

There is nothing that I dislike about Ahrefs. I found Ahrefs perfect for me.

AR
AvatarImg

Verified reviewer

Computer Software, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Ahrefs logo

Ahrefs

Does a really great job but not that easy to use

Reviewed 2 years ago
Pros

This tool really helped us improve in terms of ranking on Google. We used to be on the third page and slowly we are heading toward the begining of the second page. (That also depends on Google crawling though). It really does tha job for keywords, for ranking, for relevance.

Cons

It is not for the faint of heart. The UX/UI I find it terrible and all on one page you have to scroll endlessly it feels like. It is so much information at the same time. They should add more tabs, or allow the user to really customize the tool based on their needs. But the end results is great once you know how to use Ahrefs.

Vendor response

Thank you for your review and sorry to hear about your experience with our interface! Indeed, Ahrefs is an all-in-one SEO toolset that might come off as too complex for beginners. We do give our best to simplify the interface by adding tooltips to all of our metrics, collapsible buttons for charts, and in-app explainer video teasers where needed. Externally, we educate our users through our help page (https://help.ahrefs.com/en/), Academy page riddled with how-to product videos (https://ahrefs.com/academy/), and YouTube channels https://www.youtube.com/c/AhrefsCom. Would you mind writing us at support@ahrefs.com the next time you have doubts about how a certain feature should work? Thank you!