Google Analytics 360 vs Contentsquare

HubSpot Marketing Hub

Hotjar

Zoho Analytics

Mixpanel

Fullstory

Amplitude

Compare Google Analytics 360 and Contentsquare based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is an GenAI powered self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app. 

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

Action Management

Activity Tracking

Alerts/Escalation

Behavioral Analytics

Content Management

Conversion Rate Optimization

Customer Experience Management

Customer Profiles

Engagement Tracking

Event Triggered Actions

Feedback Management

For Mobile

For Websites

Goal Setting/Tracking

Heatmaps

Issue Tracking

Mobile Access

Performance Management

Predictive Analytics

Prototype Creation

Real-Time Notifications

Revenue Tracking

ROI Tracking

Sales Trend Analysis

Screen Activity Recording

Self Service Data Preparation

Sentiment Analysis

Survey/Poll Management

Text Analysis

Usability Testing

User Journeys

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Contentsquare

Associate Manager, Digital Analytics 

Contentsquare has been super helpful and supportive, our client manager Gillian has been amazing to work with.

Senior Trading Manager

The support from Content Square in implementing the software was fantastic, not only was the technical integration seamless, but the training and aftercare has been second to none.

Manager, Ecommerce - CRO

This product has been a great resource for our team so far. The onboarding was simple and the help center and training sessions have been a great resource in learning all the platform has to offer.

Website optimisation manager 

Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Being able to see directly how every element of any page affects the customer journey is just amazing useful in making key strategic UX decisions.

Senior Specialist

Overall, i love the platform. Its easy to use and when I am curious about finding specific metrics, i am always able to get them quickly and efficiently.

Digital Insights & Strategy Manager

Overall very happy with the product and support given to us. Improving business performance across all Samsung product categories and provide optimisation strategies.

Senior Digital Analyst

Content Square off great support, and are always looking to improve their offerings.

CRO specialist

I mostly use the zoning analysis and session replay. The CS Live Chrome Extension is very handy and is a great solution for stakeholders and team members to find quick answers to their questions.

Digital Testing & Optimization Associate

Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well.

UX Experimentation Analyst

Content Square is very easy to use. I find it most useful to dig a little deeper when looking into results for experiments.

Head of eCommerce @ T.O by Lipton

Very easy to quantify you GAINS in money. Empowering the business team to test hypothesis quickky, without IT.

Sr. Customer Research Analyst

Ability to integrate with AB testing tools also helps us provide additional insights as to why a test version performed well or poorly.

Digital Experience manager

Furthermore, thanks to the "Impact quantification" module, it is possible to evaluate the impact of certain user behaviors and plan actions based on the estimated revenue.

Issues around bugs found across the platform. Not show stoppers but can be frustrating when using day-to-day.

Optimisation Analyst

As an A/B test specialist, we may have some difficulty looking at tests which are no longer on the site, however we are discussing this currently with the team.

Web Designer 

Theres noting so far that I don't like about content square.

Software Tester

Some of the different areas within the tool can be inconsistent in layout/functionality which confuses users.

Contentsquare screenshot

Contentsquare screenshot: Bring the data to life through Contentsquare Live - a Chrome extension designed with business users in mind. You can immediately transform the site into our dashboard using our Zone based heatmaps to take immediate decisions based on performance.

Contentsquare screenshot: Save time while immediately surfacing key areas of opportunity. Discover Automatic Insights driven by advanced AI to automatically prioritize all experiences on the site with an opportunity report. Quantify how many users were impacted by an issue.

Contentsquare screenshot: See how visitors progress through your site, page by page, from entry to exit. Discover your biggest opportunities and frustrations within minutes with Contentsquare's Customer Journey Analysis. Use segments to narrow your focus.

Google Analytics 360 vs Contentsquare Comparison (2026)

Google Analytics 360

Contentsquare

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives