Contentsquare Pricing, Features, Reviews & Comparison of Alternatives

Contentsquare

Digital intelligence experience tool for behavioral insights

4.68/5 (28 reviews)

Contentsquare overview

What is Contentsquare?

Contentsquare is a cloud-based analytics platform designed to help businesses in industries such as automotive, apparel, energy, travel, finance and others visualize and evaluate the customer journey and behavior on their business website. Features include session replays, prioritization, mobile app analysis, A/B testing, and historical data tracking.

The application allows marketers to capture data from multiple sources and view the number and order of pages visited by customers. Team members can examine previously viewed pages by customers and detect events such as 404 errors, site abandonment, voice of the customer (VoC), and more during their visit. The AI-enabled platform helps managers identify problematic pages and conversion opportunities via automated alerts and use the digital happiness index tool to categorize the customer’s browsing experience.

Contentsquare lets marketers determine various anomalies such as looping behaviors, unresponsive call-to-actions (CTAs), and slow loading pages and discover the impact of page or site errors on business KPIs through a scoring technique. Users can also evaluate visitors’ interactions with content, navigation, merchandising, and other site elements and monitor clicks and scrolls via heatmaps.
www.contentsquare.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, China, Germany

Supported languages

English, Chinese (Traditional), French, German, Italian
Contentsquare screenshot: Contentsquare heatmapContentsquare Demo VideoContentsquare screenshot: Contentsquare customer journey analysisContentsquare screenshot: Contentsquare impact scoring

Contentsquare reviews

Excellent
19

Very good
9

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.4
  4.7
  4.4
  4.8
Rick Vlaar

Fully understanding our customer behavior and steer conversion optimization on new unique insights

Used weekly for 6-12 months
Reviewed 2020-04-06
Review Source: Capterra

Pros
ContentSquare is an easy to use tool available to anyone in our organisation to quickly gain relevant insights and to do in-depth analyses to make data driven strategic choices. Factual customer behavior is now the only truth for decision making in (re)design projects and website optimization. Furthermore, A/B test outcomes are no longer just statistical outcomes where we base our decisions on, but by iterating non conclusive test variations by analyzing behavior using ContentSquare we reach a much higher successful rate in our test sprints.

Cons
Setting up and maintaining mappings can be challenging, especially when the team using CS is growing.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Simon Bagel

Contentsquare - highly recommended!

Used weekly for less than 6 months
Reviewed 2020-04-03
Review Source: Capterra

Typically web data is hidden away in reports and accessed by few. Such website data can be factual but doesn’t help to break behaviour down. Contentsquare does both - make data visually accessible and easy to understand - whilst adding different level of metrics to understand behaviour. So overall this has meant greater visibility of website performance and richer understanding of behaviour.

Pros
Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Cons
Some of the features can be a bit buggy and unintuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Michael Everitt

Crucial software to understand how your users are using your site

Used daily for 6-12 months
Reviewed 2020-07-23
Review Source: Capterra

ContentSquare has provided so many insights and helped understand so many situations that would have been a lot more difficult to analyse without it. Eg. Overall UX insights - Assisting major strategic CRO tests and redesigns across the entire site. Opportunities - Reviewing page performance and customer journeys has allowed us to make even the smallest tweak in UX to assist customers make the right choice, whether it's moving a button or changing a piece of text, the insights would have been invisible without ContentSquare Site issues - the tool has also helped us understand areas of frustration or elements that have perhaps broken or links that don't work. Overall, I wouldn't want to be without it The aftercare as mentioned above has been fantastic, ContentSquare are always happy to assist, they offer continued training for new and existing team members and they even offer to do analysis for you if you are struggling - fantastic service

Pros
The support from Content Square in implementing the software was fantastic, not only was the technical integration seamless, but the training and aftercare has been second to none. The tool is incredibly easy to use and the insights regarding customer interaction have been invaluable to date. Being able to see directly how every element of any page affects the customer journey is just amazing useful in making key strategic UX decisions

Cons
The only downside from my perspective is that the workspace module is a little tricky to use, there are certain quirks to learn in order to make these workspaces and I have to admitted I threw a couple of tantrums until I learnt these tricks. Workspaces are only a fraction of what Content Square can do, so it doesn't put me off using the tool in the slightest

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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CJ Kraft

Excellent features, with some issues

Used weekly for 6-12 months
Reviewed 2020-07-14
Review Source: Capterra

Pros
Great range of features that touch almost every aspect of visitor behavior, from the journey map to individual page interactions. Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well!

Cons
Issues with performance, especially when taking in data from a large variety of external campaigns, do create somewhat significant barriers to using the platform to its fullest extent.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Amanda Trexler

Great product, great account support! Helping improve our CX.

Used daily for 6-12 months
Reviewed 2020-07-14
Review Source: Capterra

Pros
This product has been a great resource for our team so far. The onboarding was simple and the help center and training sessions have been a great resource in learning all the platform has to offer. This tool has been a great resource for locating customer friction points across our site and continues to help with brainstorming new ideas for A/B tests and overall site optimizations. The tools which I use most often and find extremely helpful in deciphering user behavior for test planning and analysis include: CS Live Chrome Extension (used daily), Zoning Analysis and Session Replay. Overall, Contentsquare gives our team the ability to understand customer activity in a more detailed way than other analytics platforms, such as Google Analytics.

Cons
It would be easier for me to share the revenue data with senior leadership if the formatting for the Zoning Analysis tool was in USD format.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Contentsquare pricing

Pricing options
Subscription
View Pricing Plans

Please contact Contentsquare directly for pricing details

Contentsquare features

API
Activity Dashboard
Data Visualization
Monitoring
Predictive Analytics
Real Time Analytics
Third Party Integration
Visual Analytics

Ad hoc Reporting (81 other apps)
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Customizable Reporting (100 other apps)
Dashboard Creation (103 other apps)
Data Filtering (101 other apps)
Data Import/Export (117 other apps)
Multiple Data Sources (73 other apps)
Real Time Data (86 other apps)
Reporting & Statistics (125 other apps)
Trend Analysis (72 other apps)

Videos and tutorials

Additional information for Contentsquare

Key features of Contentsquare

  • Multi-Channel Data Collection
View All Features