Google Analytics 360 vs Geckoboard

HubSpot Marketing Hub

Zoho Analytics

Google Data Studio

Databox

Klips

Mixpanel

Compare Google Analytics 360 and Geckoboard based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is an GenAI powered self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Klipfolio Klips is a powerful dashboard and reporting platform for small and mid-sized businesses tracking their performance and agencies automating client reporting. It consolidates, transforms, and visualizes data in real-time, enabling smarter decisions and customized, actionable insights.

Databox is modern Business Intelligence (BI) software for teams that need answers now


Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Real-time TV dashboard software, designed for team leads who want to increase the visibility of KPIs, focus their team on goals and react to changes in data faster.


Activity Tracking

Benchmarking

Configurable Alerts

Customizable Branding

Customizable Templates

Drag & Drop

For Websites

Goal Setting/Tracking

Interactive Elements

Key Performance Indicators

Mobile Access

Mobile Dashboards

Multiple User Accounts

Performance Management

Private Dashboards

Progress Tracking

Public Dashboards

Publishing/Sharing

Real-Time Notifications

Real-Time Updates

Relational Display

Scheduled/Automated Reports

Scorecards

Self Service Data Preparation

Self-service Analytics

Single Sign On

Trend/Problem Indicators

Visual Analytics

Visual Discovery

Geckoboard

Group Service Manager

The Support team are brilliant and was happy to chat about my use cases and how I might achieve them. The Sales team did all they could to accommodate my set up and requests.

Product Manager

Thanks to its integration with several APIs, it is an extremely powerful SAAS software that can really help any business gain a deeper understanding of their business in only.

Customer Service Manager

Also, when using the 'custom widget' feature, I did see some "loading failed" errors, which is odd since its pulling data from the app its linked to.

Operations Manager

Geckoboard is easy to use, has powerful integrations and an absolutely awesome support.

Team leader

Very easy to use, you can add information from so many sources, and the support is extremely fast, always kind, and amazing.

Care Support Lead

The staff was very helpful & quick to respond. I enjoyed working with the helpful, hard-working employees.

QA & Junior Product Owner

You're doing very, very well. I know Geckoboard will keep on becoming a better app, little by little, and that is a good feeling to have.

Analyst

Very reasonably priced, great feature set and multiple integrations that make setup very easy. Lots of great styles and graphs to get going with.

Head Of Technical Support

Good pre-configured integration with Zendesk, Google Sheets, Trello and many more. Simple set-up, reliable and focussed on conveying information in a clear way.

Simple, straightforward, easy to use data visualization tool worth the money. Great looking widgets make it simple to keep track of anything you need.

CRO Specialist

Definitely how the dashboards look. The information can be seen in a compelling way, which is super important considering that sometimes you need to communicate hard to understand KPIs.

CUSTOMER EXPERIENCE MANAGER

I love how easy and quick it was to integrate with our existing platforms and CRM. The support is second to none.

Salesforce Administrator

I like how easily it allows for data to be permanently displayed on a TV. The visuals are clean and stay updated with the data feeding into it.

Head of Customer Operations 

Cant fault Also the Gekoboard team are a dream to work with. I have worked in Customer Operations all my life and I am extremely impressed by their customer support.

Intern

Some of the charts and tables lack customization, the font size can't be changed and some of the charts are just too simple to be of any use.

Senior Recruiter

Great for Tracking Weekly and Quarterly Sales.

It's a fixed layout for width and height so difficult to resize for different viewports. Lacks any color scheme customization.

Sometimes there is a bit of a lag between refreshes on the data on the board but I dont think its too sizeable.

Google Analytics 360 vs Geckoboard Comparison (2026)

Google Analytics 360

Geckoboard

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives