Google Analytics 360 vs Google Data Studio

HubSpot Marketing Hub

Tableau

Microsoft Power BI

Zoho Analytics

Looker

Mixpanel

Compare Google Analytics 360 and Google Data Studio based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Customizable Branding

Customizable Templates

Customization

Data Blending

Drag & Drop

Self Service Data Preparation

Statistical Analysis

Visual Analytics

Google Data Studio

The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance.

Consultant

What I most liked about this tool is that it makes so easy and secure to share reports with people in my organization (we have G-Suite accounts).

Admin Asst

I love that is easy to use, it has great customization, and really easy share.

Data Scientist

Google data studio is a good platform with necessary tools used for visualising data in our company, also the interface is really nice and easy to understand.

Director of Sales Dev

Major pro is the quick and easy ability display data. Love it for my sales team and reporting to other departments.

Inbound Marketer and Content Developer

The more complicated your queries are, the more you will dislike this tool.

Digital Design & Strategy Consultant

Google Data Aid Studio is the best tool I've ever stumbled across. It's everything you like about Google Analytics, made better.

Marketing Manager

The only downside for me was that it does not integrate with many other projects yet.

Marketing Operations Manager

I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.

Software Developer

I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.

You can create really quick and easy you dashboards. Also the performance is really good among their connections to Bigquery.

Project Leader

It has a lot of integration with data providers. It's a good way to share Google Analytics funnels with non-technical users.

I like the ease of use of their APIs to connect multiple sources of data together. We use this in conjunction with Funnel.io and we get all our data in one place to make monthly reports.

Dy. Manager

Would certainly recommend for it's value for money benefit.

You can edit your KPIs and visualizations as you wish. Very effective and price performance product.

New Home Specialoist

Issues with metrics breaking for no reason, and difficulty fixing them. No real support options other than researching online.

Productividad

I really enjoy that GDS is really easy to use, I learn by myself and seeking videos on the internet.

Risk manager 

Google Data Studio has the ability to create your own visualization Community Visualization and ready-made reports can later be used as templates.

Google Data Studio screenshot: Access interactive dashboards and engaging reports

Google Data Studio screenshot: Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community

Google Data Studio screenshot: An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics

Google Data Studio screenshot: The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources

Google Data Studio screenshot: An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics

Google Data Studio screenshot: The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added

Google Analytics 360 vs Google Data Studio Comparison (2026)

Google Analytics 360

Google Data Studio

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives