Google Analytics 360 vs Pendo

HubSpot Marketing Hub

Intercom

Zoho Analytics

Mixpanel

WalkMe

Gainsight PX

Compare Google Analytics 360 and Pendo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is an GenAI powered self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

WalkMe pioneered the Digital Adoption Platform (DAP) to transform the user experience in today’s overwhelming digital world. Using AI, analytics, guidance and automation, WalkMe’s transparent overlay assists users to complete tasks easily within any enterprise software, mobile app or website.

Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for customers. Key features include feedback collection, audience segmentation, user retention metrics, and reporting.

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

Action Management

Activity Tracking

Agile Methodologies

Asynchronous Learning

Audience Targeting

Behavioral Analytics

Blended Learning

Campaign Analytics

Chat/Messaging

Churn Management

Cohort Analysis

Communication Management

Compliance Management

Content Creation

Content Library

Content Management

Contextual Guidance

Conversion Rate Optimization

Customer Experience Management

Customer History

Customer Portal

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Templates

Data Collection

Data Linking

Data Modeling

Data Quality Control

Data Security

Data Storage Management

Deadline Management

Drag & Drop

Electronic Forms

Employee Management

Employee Onboarding

Employee Portal

Employee Profiles

Employee Recognition

Engagement Tracking

Event Triggered Actions

Feedback Management

For Mobile

For Sales Teams/Organizations

For Websites

Gamification

Gantt/Timeline View

Goal Setting/Tracking

Guest Access

Heatmaps

HR Management

Idea Management

In-App Events Tracking

In-App Training

Interactive Content

Issue Management

Issue Tracking

Knowledge Base Management

Knowledge Management

Launch Management

Learning Management

Live Chat

Milestone Tracking

Multi-Channel Communication

Multi-Channel Marketing

Multi-Language

Multiple Site Management

Negative Feedback Management

NPS of Customers

NPS Survey Structure

Offboarding

Orientation Workflow Management

Personalization

Pendo

Google Analytics 360 vs Pendo Comparison (2026)

Google Analytics 360 vs Pendo Comparison (2026)

Google Analytics 360

Pendo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives