Google Analytics 360 vs Screenful

HubSpot Marketing Hub

Zoho Analytics

Google Data Studio

Mixpanel

Geckoboard

Waydev

Compare Google Analytics 360 and Screenful based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Real-time TV dashboard software, designed for team leads who want to increase the visibility of KPIs, focus their team on goals and react to changes in data faster.


Waydev is a codebase analytics platform primarily aimed at larger tech companies with over 50 engineers but is also suited for growing companies in any sector. It offers visual reports and analyzes Github, Azure DevOps, Gitlab, or Bitbucket codebases to help users understand developer performance.

Screenful automatically builds shareable reports and dashboards using data from your tasks and projects.
It integrates with task management tools like Trello, Jira, Asana, monday.com, GitHub, Linear, and GitLab.

Ad hoc Query

Customizable Templates

Data Mapping

Drag & Drop

Predictive Analytics

Real-Time Updates

Relational Display

Scheduled/Automated Reports

Trend Analysis

Visual Analytics

Visual Discovery

Screenful

Linux

Windows

Product Operations

Good set of dashboard charts for tracking progress of Agile teams. Glad that it has integration with Asana, which we use extensively at our companuy.

Co-Founder &  CTO

It is very unclear how the data is stored if it is even stored at all. We are always worried about pressing the wrong thing or creating the sprint in the wrong order in order not to lose data.

ScrumMaster

It's easy to use and provides nice visuals that help my team see where they are at in the sprints. It provides great value for us.

Social Media Coordinator and Digital Planner

I like the ease of use for setting up the dashboards, and the process was very intuitive. Visually, the information was conveyed to the end user, and was elegant in its delivery.

PMO & Agile Delivery Lead

It provides useful actionable insights that actually help to identify process improvements opportunities with a few clicks.

Program Manager

Fantastic visualisation add on to your favourite task management system.

Technology Innovation Manager

Excellent UI, easy to understand and get the point across. The Trello Board extensions are also great.

Senior Digital Marketing Specialist

It was by far the best creative layout I found to report on Trello activities.

Tester

If you're not familiar with all the terminology it can be a bit confusing.

Screenful is a good solution mainly by saving our time from tracking the dancing of cards across the board bringing us valueable metrics.

Web Development Manager

I wish the sprints could be on a schedule and auto start a new sprint. If I forget to start a new sprint, it throws an error if I try to say the sprint was started on a previous day.

I'm really in love with this tool. As an agile consultant, I've leveraged agile execution using Screenful for three different companies so far.

Product Owner

I like the fact that it integrates well with Asana, eliminating a lot of manual work.

It is great thing to have as an add-on, better than what is currently in market, but price is high.

Saves us money on Jira licenses. Gives our clients stakeholders more meaningful project insights.

The worst part is that you have to like invent a way to actually use it in order to retain data.

Screenful screenshot: Screenful automatically provides you a complete set of graphs and insights with benchmarks and rules.

Screenful screenshot: What is your average lead time for resolving bugs/tickets/stories? How quickly are tasks resolved after work is started? Identify bottlenecks in your workflow with ease.

Screenful screenshot: Most companies measure the same things. So we created a set of templates that help you get value from your data faster. Just pick a template and get started.

Screenful screenshot: Our reports integrate with email and Slack. We keep you informed with digests, progress updates on your goals, and notifications for the key milestones.

Google Analytics 360 vs Screenful Comparison (2026)

Google Analytics 360

Screenful

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives