Google Analytics 360 vs Smartlook

HubSpot Marketing Hub

Intercom

Hotjar

Zoho Analytics

Mixpanel

Mouseflow

Compare Google Analytics 360 and Smartlook based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is an GenAI powered self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Activity Tracking

Application Management

Audit Trail

Behavioral Analytics

Cohort Analysis

Conversion Rate Optimization

Customer Activity Tracking

Customer Experience Management

Customer Profiles

Data Coding

Data Storage Management

Dynamic Content

Element Analytics

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Heatmaps

In-App Events Tracking

Incident Management

Issue Management

Issue Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Language

Multiple Site Management

Multiple User Accounts

Predictive Analytics

Qualitative Comparative Analysis

Quantitative Analysis

Retention Tracking

Screen Activity Recording

Sentiment Analysis

Session Recording

Single Sign On

Statistical Analysis

Text Analysis

Transaction Monitoring

Usability Testing

User Journeys

User Research Analysis

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Smartlook

iPad

iPhone

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Google Analytics 360 vs Smartlook Comparison (2026)

Google Analytics 360

Smartlook

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives