Google Analytics 360 vs TapClicks

HubSpot Marketing Hub

Zoho Analytics

Google Data Studio

Domo

Mixpanel

NinjaCat

Compare Google Analytics 360 and TapClicks based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is an GenAI powered self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.

Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

Activity Planning

Approval Workflow

Audience Targeting

Benchmarking

Brand Management

Budgeting/Forecasting

Campaign Analytics

Channel Management

Client Management

Content Management

Customizable Branding

Data Mapping

Data Quality Control

Digital Asset Management

Display Ad Management

Document Management

Drag & Drop

Event Triggered Actions

File Sharing

Functions/Calculations

Goal Setting/Tracking

Lead Management

Metadata Management

Multi-Account Management

Multi-Campaign

Private Dashboards

Project Management

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Self Service Data Preparation

Single Sign On

Social Media Monitoring

Strategic Planning

Task Management

Trend/Problem Indicators

Visual Analytics

Visual Discovery

TapClicks

Founder & President

The team is great and super responsive. We appreciated all of the hand holding and training to get us going.

Digital Campaign Manager

The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but.

Digital Marketing Strategist

I am very happy working with TapClicks and I hope they continue to come up with more features, integrations, and tools to continue to improve the user's experiences.

Digital Strategist

The best thing about TapClicks in my option in the ability to white-label anything you do. This because a customer reporting tool for any  business that takes your credibility to the next level.

Account Manager 

Overall, this software is essential to our business. We use it daily to track numbers, progress and share data with our clients in a clean and easy to digest way.

Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. The ability to pull wrap up reporting, client logins and overall functionality are great.

Digital Director

TapClicks is a great reporting and dashboard platform that supports many advertising streams.

Digital Account Manager

I like the ease of building out dashboards and being able to convert them into slideshow reports.

The UI is very intuitive and easy to use. Integrates super easy with the rest of software we use on a daily basis.

Junior Designer

The support is a benefit that needs to be mentioned. Said, investing in digital marketing is incredibly appealing.

Account Executive

Again, getting data set up correctly to work well with TapCLicks is annoying. It stops us from using TapClicks more.

I like the comparison feature and the ease of use with creating reports.

Digital Marketing Manager

The discrepancies in data from Google and Facebook with TapClicks is unacceptable. We rely on tapclicks to be accurate.

Sales Account Manager

I love this platform and the customization options.

Controller

For prices offered; this level of service is very good. Development/Reporting issues we reported were acknowledged and addressed in a timely manner.

MediaBuyer

When you have a lot of reports to make, it becomes annoying to have to delete every section one by one having to click three times each.

Paid Media Manager

A lot more data connectors when compared to previous Report Garden. The customer service throughout the onboarding process was extremely;y helpful.

Account Relationship Manager

There are a lot of problems that arise monthly and the software overall isn't very integration friendly. There's a lot of troubleshooting and things that stop working all the time.

Google Analytics 360 vs TapClicks Comparison (2026)

Google Analytics 360

TapClicks

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives