TapClicks Software Pricing & Features

TapClicks

Marketing dashboard, analytics, & reporting platform

4.62/5 (73 reviews)

TapClicks overview

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada, and sales offices in Europe and Latin America.

Please visit www.tapclicks.com for more information.
www.tapclicks.com

Pricing

Pricing options
Free
Free trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States, Australia, Canada, United Kingdom

Supported languages

English
TapClicks screenshot: Connect to any service with TapAnalyticsMarketing Dashboard TapAnalytics - Product OverviewTapClicks screenshot: TapAnalytics is easy to deployTapClicks screenshot: TapAnalytics custom margin/markup featureTapClicks screenshot: Configure widgets and color themes with TapAnalyticsTapClicks screenshot: Add any brand or custom logo to TapAnalyticsTapClicks screenshot: Schedule TapAnalytics reports in various formatsTapClicks screenshot: Create your own custom dashboard with TapAnalyticsTapClicks - Integrations

TapClicks reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.2
  4.2
  4.5
Kiri Tamte-Horan

Unrivaled Customization in Order Management and Reporting

Used daily for 2+ years
Reviewed 2018-11-16
Review Source: Capterra

TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

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TapClicks

Marketing dashboard, analytics, & reporting platform

bianca cardaci

Provides a necessary solution, but I would've expected more improvements by now

Used daily for 2+ years
Reviewed 2018-10-20
Review Source: Capterra

We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period. It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

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TapClicks

Marketing dashboard, analytics, & reporting platform

Erica Greany

Overall, my experience with Tapclicks has been excellent.

Used daily for 1-2 years
Reviewed 2018-04-25
Review Source: Capterra

Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided. Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed Widgets are easy to create and revise. I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.

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TapClicks

Marketing dashboard, analytics, & reporting platform

Bret Pollard

Saved me countless hours of reporting (and eliminated errors).

Used daily for 2+ years
Reviewed 2018-04-10
Review Source: Capterra

Tremendous time saving from creating client reports. Cross-platform data analysis is VERY EASY. Custom connections are great for importing custom data and integrating into reports (i.e. sales). White label is great as we send reports to clients. New connectors (services) sometimes take time to be integrated but the team is always open to suggestions. Great customer service - always happy to help Solid software Dependable Constant updates & new connections Tapclicks team seems very proactive

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TapClicks

Marketing dashboard, analytics, & reporting platform

Anonymous

All of your information in one great place!

Used daily for 2+ years
Reviewed 2018-08-15
Review Source: Capterra

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

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TapClicks

Marketing dashboard, analytics, & reporting platform

TapClicks pricing

Pricing options
Free
Free trial
Subscription

TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free!

Pricing Comparison

How does TapClicks compare with other Business Intelligence & Analytics apps?

Subscription plan?

TapClicks



99% of apps offer a
subscription plan

Free trial?

TapClicks



88% of apps have a
free trial

Free plan?

TapClicks



27% of apps have a
free plan

Pricing Comparison

Business Intelligence & Analytics app prices shown are $/month

Please note: For comparison purposes the price for TapClicks has been scaled monthly. Actual price is $/per year




TapClicks Pricing Reviews

Pros
  • Ease of use Customer Service Customization Creation of different views
  • It integrates with most of our data sources. It provides both dashboard visualizations & quick reports.
  • Customization is wonderful. You can literally build anything you can imagine. Feature sets are vast as well. The customer support is top notch to boot.
  • The API is amazing and very user friendly. I like that you can link all of your accounts to the software and create custom dashboards for all linked accounts.
Cons
  • It's not very intuitive. Functionality on some connections is pretty limited.
  • The only thing that is a con is the flexibility in creating custom graphs and charts
  • There are some features in reporting that can be a little buggy; however, I would expect Tapclicks to be able to address these issues as they arise.
  • I think the price is a bit high for this software. Google data studio offers similar metrics but without the other additional linked accounts. For this product to be worth it i believe the price should be cut in half.
92%
recommended this to a friend or a colleague

TapClicks features

Activity Dashboard
Charting
Customizable Reporting
Data Import/Export
Monitoring
Real Time Analytics

API (122 other apps)
Ad hoc Reporting (63 other apps)
Business Intelligence (86 other apps)
Dashboard Creation (78 other apps)
Data Filtering (61 other apps)
Data Visualization (95 other apps)
Drag & Drop Interface (52 other apps)
Graphical Data Presentation (45 other apps)
Multiple Data Sources (44 other apps)
Real Time Data (67 other apps)
Real Time Reporting (48 other apps)
Reporting & Statistics (69 other apps)
Third Party Integration (57 other apps)
Visual Analytics (89 other apps)

GetApp Analysis

TapAnalytics is a cloud-based marketing automation and analytics platform that unifies all your marketing data from various online services in one screen. A tool specifically built for marketing teams, digital agencies, and media organizations, the app’s white labeling capability allows you to fully customize the software according to your unique business needs.

Customizations can include the displayed currency, names of services, reporting profiles for client groups, client dashboard views, data comparisons, and many more. Plus, reports can be custom-branded, scheduled for automatic delivery, and exported to different file formats.

Used by 500+ digital agencies and 5,000+ brands, TapAnalytics connects with 100+ business tools, such as Twitter and Google+, MailChimp and Constant Contact, Facebook Insights and Facebook Ads, Google Analytics and Moz, Twilio and Vertical Response, to mention a few. New additions are introduced every month, and custom integrations can be arranged with the TapAnalytics team.


What is TapClicks?

Working with a number of online marketing and analytics tools is an everyday occurrence among publishing firms, media companies, and marketing creatives. This poses a problem, particularly with reporting and analytics, as campaign data from several disparate tools can take time to reconcile, slowing down vital decision-making processes.

Built on a scalable architecture that lets you add new clients and campaigns whenever the need arises, TapAnalytics consolidates data from different online sources, presenting them in easily digestible formats in one centralized screen, eliminating the need to toggle between numerous tools. And even if you’re a big digital marketing agency with thousands of clients, you only need a single account to manage all your clients and monitor various KPIs. Data visualization tools such as charts and graphs are available, as well as data comparison widgets.

TapAnalytics also sets you up with a dedicated account manager to help with your queries. Other ways to reach out for feedback and support are through helpdesk tickets, their support hotline, or the knowledge base.


Who is TapClicks for?

  • Experience level: Beginner to advanced
  • Industry: Media companies, digital agencies, global and franchise brands
  • Business size: Small businesses to large enterprises
  • Departments/roles: Marketing and data analytics teams, C-level managers, business owners, and other business users
  • Budget/point: Starts at $25 per client per month
  • Example customers: Aspen Marketing, AdTaxi, Data-Dynamix, Digital First Media, and El Toro Internet Marketing

Main features

Marketing Dashboard

TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.

The app’s dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.

Reporting and Analytics

Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.

Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.

White Labeling and Customization

TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.

The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.

Margin/Markup Cost Control

TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.

To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select “Margin rules” and the General Settings window will pop up. Fill in the needed information and save.

Widgets

TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.


Integrations

TapAnalytics integrates with 100+ third-party apps including Google DFA, Google DFP, Google DBM, Facebook Ads, Facebook Insights, AdRoll, Instagram, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Pinterest, MailChimp, Constant Contact, ExactTarget, Twilio, Vertical Response, Marketo, Wufoo, Google Analytics, Moz, Bing Ads, Yahoo, DudaMobile, and many more.

For apps or services not included in their list of integrations, call TapAnalytics and they’ll take care of it for you.


Pricing

TapAnalytics offers three pricing structures: Standard, Pro, and Elite. Standard starts at $25 per client per month and features included are unified dashboard, analytics engine, automated reporting, unlimited agent access, and standard app integrations.

Pro offers standard integrations, clusters/property segmentation, white labeling, and multi-location support on top of the Standard features. Elite covers Pro features, plus custom visualizations, widgets for custom reporting, and advanced customizations for your very specific needs. Pro and Elite pricing can be obtained from the TapAnalytics sales team.

14-day free trials are available.


Bottom line

  • Puts all your marketing data from various sources in one place
  • Connects with over 100 services including Google Analytics, MailChimp, Twitter, LinkedIn, Twilio, and Wufoo
  • Customizable dashboards and white labeling capability to address each of your clients’ unique needs
  • Real-time analytics across your different campaigns
  • Automated reports sent to you based on the schedules you prefer

Videos and tutorials

Additional information for TapClicks

Key features of TapClicks

  • Create interactive dashboards and monitor all activities
  • Natively integrate multiple data sources
  • Custom calculations and report metrics
  • Comprehensive drill down features and filters
  • Discover where your call tracking leads are coming from
  • Setup daily, weekly, or monthly scheduled reports
  • Login one time to manage all your services and clients
  • Import and export reporting data in various formats
  • Custom select KPIs from up to 100 services
  • Generate ad hoc reports with one click
  • Drill into your social media activity and monitor reputation
  • Import data from Google Drive, Dropbox, & data import wizard
  • Multiple dashboard configurations to create your ideal look
  • Cross-platform data mapping
  • Manage thousands of clients data and control access rights
  • Segment customers by role, industry,location, & product set
  • Integrate with analytics services to see web performance
  • Add your own logo and get your own URL address

Benefits

A cost-effective, cloud-based solution that meets the needs of media, digital marketing, and advertiser agencies. TapAnalytics customers benefit with ease of deployment, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 100 services.

Easily manage thousands of clients in a single dashboard.
Get high-level agency views and custom client views. Provide transparency to your end clients with customized viewing.
Utilize white labeling features to add a high touch finish designed to meet each client’s needs.
Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights.
Bring your data to life with data visualization; interactive timelines, pie-charts, geomapping, text widgets, and more.
Be the first to know when a campaign needs attention and make executive decisions through alerts.
Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats.
Agency-Specific Integrations; more than 100 integrations that cater to the needs of agencies of all sizes.