It's pretty easy to use, which is great. It doesn't seem to be able to dig deeply into Google Analytics data, though, which we need it to do. For example, I need to know the usage data for specific sub-sections on a client site, and it doesn't seem to be able to do that from what I can tell. I ...
Read the full reviewPros - there's so much this platform can do it was initially quite daunting how I've been able to reach out to the support team who are always happy to help no matter how basic/advanced my questions are -also you get an account manager, mines been great and is really supportive of my business ...
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It's pretty easy to use, which is great. It doesn't seem to be able to dig deeply into Google Analytics data, though, which we need it to do. For example, I need to know the usage data for specific sub-sections on a client site, and it doesn't seem to be able to do that from what I can tell. I wish it could dig more deeply into website data.
Pros - there's so much this platform can do it was initially quite daunting how I've been able to reach out to the support team who are always happy to help no matter how basic/advanced my questions are -also you get an account manager, mines been great and is really supportive of my business Cons - honestly no cons yet, I'm a happy customer
Likely the largest pro is the ease of use. The bulit-in integrations, as well as the ability to create customer integrations, is a great feature. The setup and reporting functions are seamless. They also work very closely with you during set-up to ensure it meets your goals. I worked with Sultana Shukorva and she was excellent. Very knowledgeable and also a pleasure to work with.
Marissa was super responsive and extremely helpful in keeping me up to date on the hosting/server issues Tap was experiencing yesterday. Great communicator and pleasant to interact with!
I've been working with two members of the Product and Tech Team (Kristin Lunden and Bob Hanson) on developing an add-on for TapAnalytics. They've been great to work with: always friendly and helpful.
The whole team we've dealt with at TapClicks has been outstanding. Their overall knowledge throughout the process has been outstanding as well. The service itself was simple to use and very intuitive. It's something we quickly thought our clients can make easy use of. Keeping that in mind, we went forward with the process to create our own service. The development team at TapAnalytics was very knowledgeable , helpful, and clear on the process. There are always kinks to work out when collaborating on a project like this, but everything was addressed in a timely and professional manner. We are happy to have gone with TapAnalytics!
Love what you guys are doing. Comprehensive metrics for all of the connections you guys have available. The customer service is out of this world. The number of connections available is impressive, but I am hoping you guys get more of the more standard connections (YouTube Ads, Twitter Ads, LinkedIn Ads, etc.) very soon. Also -- A more standard look at Facebook metrics (clicks, photo views, video views, etc.). Bottom Line: I'd recommend you guys to anyone.
Choozle is a programmatic advertising platform & we are scaling very quickly. Having the ability to visualize campaign & reporting data for our clients was key. TapAnalytics integrated to our reporting API & our clients can now see their reporting in their dashboards in an elegant way. The integration process was very straight forward & the TapAnalytics team was easy to work with. 5 stars baby...
TapAnalytics is a cloud-based marketing automation and analytics platform that unifies all your marketing data from various online services in one screen. A tool specifically built for marketing teams, digital agencies, and media organizations, the app’s white labeling capability allows you to fully customize the software according to your unique business needs.
Customizations can include the displayed currency, names of services, reporting profiles for client groups, client dashboard views, data comparisons, and many more. Plus, reports can be custom-branded, scheduled for automatic delivery, and exported to different file formats.
Used by 500+ digital agencies and 5,000+ brands, TapAnalytics connects with 100+ business tools, such as Twitter and Google+, MailChimp and Constant Contact, Facebook Insights and Facebook Ads, Google Analytics and Moz, Twilio and Vertical Response, to mention a few. New additions are introduced every month, and custom integrations can be arranged with the TapAnalytics team.
TapAnalytics unifies all your marketing data from various sources in one screen.
Working with a number of online marketing and analytics tools is an everyday occurrence among publishing firms, media companies, and marketing creatives. This poses a problem, particularly with reporting and analytics, as campaign data from several disparate tools can take time to reconcile, slowing down vital decision-making processes.
Built on a scalable architecture that lets you add new clients and campaigns whenever the need arises, TapAnalytics consolidates data from different online sources, presenting them in easily digestible formats in one centralized screen, eliminating the need to toggle between numerous tools. And even if you’re a big digital marketing agency with thousands of clients, you only need a single account to manage all your clients and monitor various KPIs. Data visualization tools such as charts and graphs are available, as well as data comparison widgets.
TapAnalytics also sets you up with a dedicated account manager to help with your queries. Other ways to reach out for feedback and support are through helpdesk tickets, their support hotline, or the knowledge base.
TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.
The app's dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.
Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.
Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.
Reports can be exported as Excel, Word, or PDF files.
TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.
The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.
TapAnalytics can be configured to coincide with your branding strategies.
TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.
To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select "Margin rules" and the General Settings window will pop up. Fill in the needed information and save.
Markup or margin rules can be specified from the Administrator panel.
TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.
Widgets are used to create custom dashboards.
TapAnalytics integrates with 100+ third-party apps including Google DFA, Google DFP, Google DBM, Facebook Ads, Facebook Insights, AdRoll, Instagram, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Pinterest, MailChimp, Constant Contact, ExactTarget, Twilio, Vertical Response, Marketo, Wufoo, Google Analytics, Moz, Bing Ads, Yahoo, DudaMobile, and many more.
For apps or services not included in their list of integrations, call TapAnalytics and they’ll take care of it for you.
TapAnalytics offers three pricing structures: Standard, Pro, and Elite. Standard starts at $25 per client per month and features included are unified dashboard, analytics engine, automated reporting, unlimited agent access, and standard app integrations.
Pro offers standard integrations, clusters/property segmentation, white labeling, and multi-location support on top of the Standard features. Elite covers Pro features, plus custom visualizations, widgets for custom reporting, and advanced customizations for your very specific needs. Pro and Elite pricing can be obtained from the TapAnalytics sales team.
14-day free trials are available.
