TapClicks Pricing, Features, Reviews & Alternatives

TapClicks

A Unified Marketing Operations Platform Powered By Your Data

4.34/5 (163 reviews)

TapClicks overview

What is TapClicks?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.

Please visit tapclicks.com for more information.
www.tapclicks.com

Pricing

Starting from
$79/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Canada, United Kingdom

Supported languages

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TapClicks screenshot: Connect to any service with TapAnalyticsTapclicks_V11TapClicks screenshot: TapAnalytics is easy to deployTapClicks screenshot: TapAnalytics custom margin/markup featureTapClicks screenshot: Configure widgets and color themes with TapAnalyticsTapClicks screenshot: Add any brand or custom logo to TapAnalyticsTapClicks screenshot: Schedule TapAnalytics reports in various formatsTapClicks screenshot: Create your own custom dashboard with TapAnalytics
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TapClicks user reviews

Value for money
Features
Ease of use
Customer support
  4.1
  4.0
  4.0
  4.4
Kiri T.

Unrivaled Customization in Order Management and Reporting

Used daily for 2+ years
Reviewed 2018-11-16
Review Source: Capterra

TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

Pros
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

Cons
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Carolyn M.

Excellent for Some Things, Opportunities to Improve in Others

Used weekly for 1-2 years
Reviewed 2021-01-25
Review Source: Capterra

They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform. We are concerned about the future with TapClicks as we prepare for Google Analytics 4.

Pros
We like that we are able to aggregate data from multiple sources easily into a single dashboard. Client permission management and user management is very easy, and data connection is usually easy. We also like the easy drag/drop functionality of the widgets.

Cons
For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things. We greatly dislike trying to hunt down specific metrics under various data views, or not having a metric in a particular data view.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Jennifer P.

Makes beautiful reports but is very glitchy

Used daily for 1-2 years
Reviewed 2021-01-25
Review Source: Capterra

Pros
Tapclicks is really great in some aspects. They provide lots of platform options for data connectors, and I like the smart connector feature to create your own, and the automation features. The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but...

Cons
The platform is very glitchy. It seems like every month there is some feature that isn't functioning properly and that gets very frustrating. That said, their support is great! They are very responsive and helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Kasie C.

TAP Review from Conversion Logix

Used daily for 2+ years
Reviewed 2021-01-19
Review Source: Capterra

TapClicks is an amazing tool to showcase to our clients how their digital campaigns are performing.

Pros
I love this platform and the customization options! We've tested out a few other reporting tools and we always came back to TAP. Very user friendly, a first time user can easily navigate through data and information and rarely have questions or need help. It is easy to export data which is very helpful in segmenting data for regional reports.

Cons
I recall there were a few features my team did not like, but I cannot recall specifics. I myself do not have any complaints.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Jenny M.

Easy and Dependable

Used weekly for 2+ years
Reviewed 2021-01-25
Review Source: Capterra

From the start it has been a great partnership and I value their software and their support services.

Pros
I like that I can count on it to work, it is dependable, the setup was easy and the customer support I receive when I have any questions is outstanding.

Cons
I would like to be able to customize a few more little things about the reports, but I believe if I upgraded to the custom reports I would be able to do so. Since this need was was only for one client out of many that I would need to make those customizations for, it didn't make sense to upgrade the entire account to satisfy just one so we decided not to upgrade.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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TapClicks pricing

Starting from
$79/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

TapClicks offers a variety of subscriptions plans for its unified Orders, Workflow, Analytics and Reporting Platform on a month-to-month and annual basis. We offer customized packages catered to your needs. Try us out for free!

TapClicks features

Activity Dashboard
Ad hoc Reporting
Benchmarking
Collaboration Tools
Customizable Reports
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Performance Metrics
Real Time Analytics
Reporting/Analytics
Search/Filter
Visual Analytics

API (242 other apps)
Dashboard Creation (127 other apps)
Key Performance Indicators (139 other apps)
Predictive Analytics (174 other apps)
Reporting & Statistics (204 other apps)
Third Party Integrations (163 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

TapAnalytics is a cloud-based marketing automation and analytics platform that unifies all your marketing data from various online services in one screen. A tool specifically built for marketing teams, digital agencies, and media organizations, the app’s white labeling capability allows you to fully customize the software according to your unique business needs.

Customizations can include the displayed currency, names of services, reporting profiles for client groups, client dashboard views, data comparisons, and many more. Plus, reports can be custom-branded, scheduled for automatic delivery, and exported to different file formats.

Used by 500+ digital agencies and 5,000+ brands, TapAnalytics connects with 100+ business tools, such as Twitter and Google+, MailChimp and Constant Contact, Facebook Insights and Facebook Ads, Google Analytics and Moz, Twilio and Vertical Response, to mention a few. New additions are introduced every month, and custom integrations can be arranged with the TapAnalytics team.


What is TapClicks?

Working with a number of online marketing and analytics tools is an everyday occurrence among publishing firms, media companies, and marketing creatives. This poses a problem, particularly with reporting and analytics, as campaign data from several disparate tools can take time to reconcile, slowing down vital decision-making processes.

Built on a scalable architecture that lets you add new clients and campaigns whenever the need arises, TapAnalytics consolidates data from different online sources, presenting them in easily digestible formats in one centralized screen, eliminating the need to toggle between numerous tools. And even if you’re a big digital marketing agency with thousands of clients, you only need a single account to manage all your clients and monitor various KPIs. Data visualization tools such as charts and graphs are available, as well as data comparison widgets.

TapAnalytics also sets you up with a dedicated account manager to help with your queries. Other ways to reach out for feedback and support are through helpdesk tickets, their support hotline, or the knowledge base.


Who is TapClicks For?

  • Experience level: Beginner to advanced
  • Industry: Media companies, digital agencies, global and franchise brands
  • Business size: Small businesses to large enterprises
  • Departments/roles: Marketing and data analytics teams, C-level managers, business owners, and other business users
  • Budget/point: Starts at $25 per client per month
  • Example customers: Aspen Marketing, AdTaxi, Data-Dynamix, Digital First Media, and El Toro Internet Marketing

Main Features

Marketing Dashboard

TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.

The app’s dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.

Reporting and Analytics

Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.

Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.

White Labeling and Customization

TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.

The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.

Margin/Markup Cost Control

TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.

To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select “Margin rules” and the General Settings window will pop up. Fill in the needed information and save.

Widgets

TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.


Integrations

TapAnalytics integrates with 100+ third-party apps including Google DFA, Google DFP, Google DBM, Facebook Ads, Facebook Insights, AdRoll, Instagram, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Pinterest, MailChimp, Constant Contact, ExactTarget, Twilio, Vertical Response, Marketo, Wufoo, Google Analytics, Moz, Bing Ads, Yahoo, DudaMobile, and many more.

For apps or services not included in their list of integrations, call TapAnalytics and they’ll take care of it for you.


Pricing

TapAnalytics offers three pricing structures: Standard, Pro, and Elite. Standard starts at $25 per client per month and features included are unified dashboard, analytics engine, automated reporting, unlimited agent access, and standard app integrations.

Pro offers standard integrations, clusters/property segmentation, white labeling, and multi-location support on top of the Standard features. Elite covers Pro features, plus custom visualizations, widgets for custom reporting, and advanced customizations for your very specific needs. Pro and Elite pricing can be obtained from the TapAnalytics sales team.

14-day free trials are available.


Bottom Line

  • Puts all your marketing data from various sources in one place
  • Connects with over 100 services including Google Analytics, MailChimp, Twitter, LinkedIn, Twilio, and Wufoo
  • Customizable dashboards and white labeling capability to address each of your clients’ unique needs
  • Real-time analytics across your different campaigns
  • Automated reports sent to you based on the schedules you prefer

Videos and tutorials

Additional information for TapClicks

Key features of TapClicks

  • Multiple dashboard configurations to create your ideal look
  • Integrate with analytics services to see web performance
  • Manage thousands of clients data and control access rights
  • Add your own logo and get your own URL address
  • Setup daily, weekly, or monthly scheduled reports
  • Custom calculations and report metrics
  • Natively integrate multiple data sources
  • Cross-platform data mapping
  • Custom select KPIs from up to 100 services
  • Generate ad hoc reports with one click
  • Login one time to manage all your services and clients
  • Create interactive dashboards and monitor all activities
  • Discover where your call tracking leads are coming from
  • Segment customers by role, industry,location, & product set
  • Comprehensive drill down features and filters
  • Import and export reporting data in various formats
  • Import data from Google Drive, Dropbox, & data import wizard
  • Drill into your social media activity and monitor reputation
View All Features

Benefits

A cost-effective, cloud-based solution that meets the needs of media, digital marketing, and advertiser agencies. TapClicks customers benefit from automated deployment, scalability, and proven ROI. This unified marketing operations platform seamlessly connects over 250+ of the most popular advertising and data sources for one view to meet all your clients needs.

Easily manage thousands of clients in a single dashboard.
Get high-level agency views and custom client views. Provide transparency to your end clients with customized viewing.
Utilize white labeling features to add a high touch finish designed to meet each client’s needs.
Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights.
Bring your data to life with data visualization; interactive timelines, pie-charts, geomapping, text widgets, and more.
Be the first to know when a campaign needs attention and make executive decisions through alerts.
Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats.
Agency-Specific Integrations; more than 250 integrations that cater to the needs of agencies of all sizes.