TapClicks Pricing, Features, Reviews & Comparison of Alternatives

TapClicks Reviews

TapClicks

Marketing dashboard, analytics, & reporting platform

4.68/5 (19 reviews)
898

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada, and sales offices in Europe and Latin America.

Please visit www.tapclicks.com for more information.
www.tapclicks.com

TapClicks Overview

Pricing

Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)
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Devices

Web
Android
iOS

Business size

S
Small
M
Medium
L
Large
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TapClicks screenshot: Connect to any service with TapAnalyticsTapClicks screenshot: TapAnalytics is easy to deployTapClicks screenshot: TapAnalytics custom margin/markup featureTapClicks screenshot: Configure widgets and color themes with TapAnalyticsTapClicks screenshot: Add any brand or custom logo to TapAnalyticsTapClicks screenshot: Schedule TapAnalytics reports in various formatsTapClicks screenshot: Create your own custom dashboard with TapAnalytics

TapClicks Reviews (19)

Latest reviews

 Testing it out to see if it's something we can use to report on the health of our clients' websites

It's pretty easy to use, which is great. It doesn't seem to be able to dig deeply into Google Analytics data, though, which we need it to do. For example, I need to know the usage data for specific sub-sections on a client site, and it doesn't seem to be able to do that from what I can tell. I ...

Read the full review
Reviewed 23rd of February, 2016 by Joanna Basile

 

 The Aftersales Support Has Bern Fantastic!

Pros - there's so much this platform can do it was initially quite daunting how I've been able to reach out to the support team who are always happy to help no matter how basic/advanced my questions are -also you get an account manager, mines been great and is really supportive of my business ...

Read the full review
Reviewed 6th of February, 2016 by Mr T Usman

Read all reviews

TapClicks Pricing

Pricing model: Freemium, Subscription

Free Trial: Available (No Credit Card required)

TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free!

Key Features of TapClicks

  • Create interactive dashboards and monitor all activities
  • Natively integrate multiple data sources
  • Custom calculations and report metrics
  • Comprehensive drill down features and filters
  • Discover where your call tracking leads are coming from
  • Setup daily, weekly, or monthly scheduled reports
  • Login one time to manage all your services and clients
  • Import and export reporting data in various formats
  • Custom select KPIs from up to 100 services
  • Generate ad hoc reports with one click
  • Drill into your social media activity and monitor reputation
  • Import data from Google Drive, Dropbox, & data import wizard
  • Multiple dashboard configurations to create your ideal look
  • Cross-platform data mapping
  • Manage thousands of clients data and control access rights
  • Segment customers by role, industry,location, & product set
  • Integrate with analytics services to see web performance
  • Add your own logo and get your own URL address

TapClicks Screenshots (7)

TapClicks screenshot: Connect to any service with TapAnalyticsTapClicks screenshot: TapAnalytics is easy to deployTapClicks screenshot: TapAnalytics custom margin/markup featureTapClicks screenshot: Configure widgets and color themes with TapAnalyticsTapClicks screenshot: Add any brand or custom logo to TapAnalyticsTapClicks screenshot: Schedule TapAnalytics reports in various formatsTapClicks screenshot: Create your own custom dashboard with TapAnalytics

Specifications

Intended Users
Large Enterprises, Mid Size Business, Small Business
Devices Supported
Web-based
Supported Countries
Australia, Canada, United Kingdom, United States
Supported Languages
English
Support Options
FAQs, Online Support, Phone Support, Video Tutorials

Alternatives to TapClicks

Benefits

A cost-effective, cloud-based solution that meets the needs of media, digital marketing, and advertiser agencies. TapAnalytics customers benefit with ease of deployment, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 100 services.

-Easily manage thousands of clients in a single dashboard.

-Get high-level agency views and custom client views. Provide transparency to your end clients with customized viewing.

-Utilize white labeling features to add a high touch finish designed to meet each client’s needs.

-Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights.

-Bring your data to life with data visualization; interactive timelines, pie-charts, geomapping, text widgets, and more.

-Be the first to know when a campaign needs attention and make executive decisions through alerts.

-Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats.

-Agency-Specific Integrations; more than 100 integrations that cater to the needs of agencies of all sizes.

Who is TapClicks For?

  • Experience level: Beginner to advanced
  • Industry: Media companies, digital agencies, global and franchise brands
  • Business size: Small businesses to large enterprises
  • Departments/roles: Marketing and data analytics teams, C-level managers, business owners, and other business users
  • Budget/point: Starts at $25 per client per month
  • Example customers: Aspen Marketing, AdTaxi, Data-Dynamix, Digital First Media, and El Toro Internet Marketing
Read the full GetApp Analysis

Videos

Joanna Basile

Testing it out to see if it's something we can use to report on the health of our clients' websites

23/02/2016

It's pretty easy to use, which is great. It doesn't seem to be able to dig deeply into Google Analytics data, though, which we need it to do. For example, I need to know the usage data for specific sub-sections on a client site, and it doesn't seem to be able to do that from what I can tell. I wish it could dig more deeply into website data.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Mr T Usman

The Aftersales Support Has Bern Fantastic!

06/02/2016

Pros - there's so much this platform can do it was initially quite daunting how I've been able to reach out to the support team who are always happy to help no matter how basic/advanced my questions are -also you get an account manager, mines been great and is really supportive of my business Cons - honestly no cons yet, I'm a happy customer

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Charles Hecht

Incredibly Easy to Use Dashboard with Fantastic Customer Service

30/12/2015

Likely the largest pro is the ease of use. The bulit-in integrations, as well as the ability to create customer integrations, is a great feature. The setup and reporting functions are seamless. They also work very closely with you during set-up to ensure it meets your goals. I worked with Sultana Shukorva and she was excellent. Very knowledgeable and also a pleasure to work with.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Ross McDaniel

Efficient & Pleasant Interaction

03/11/2015

Marissa was super responsive and extremely helpful in keeping me up to date on the hosting/server issues Tap was experiencing yesterday. Great communicator and pleasant to interact with!

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Robert Dale

I haven't used the software directly, but I've been working with the Product and Tech Team.

17/10/2015

I've been working with two members of the Product and Tech Team (Kristin Lunden and Bob Hanson) on developing an add-on for TapAnalytics. They've been great to work with: always friendly and helpful.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Patricio Aguirre

Knowledgeable team and easy to use service

15/10/2015

The whole team we've dealt with at TapClicks has been outstanding. Their overall knowledge throughout the process has been outstanding as well. The service itself was simple to use and very intuitive. It's something we quickly thought our clients can make easy use of. Keeping that in mind, we went forward with the process to create our own service. The development team at TapAnalytics was very knowledgeable , helpful, and clear on the process. There are always kinks to work out when collaborating on a project like this, but everything was addressed in a timely and professional manner. We are happy to have gone with TapAnalytics!

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Angie Moe

These guys are great!

14/10/2015

We've loved working with TapClicks for our integration. They were responsive & helpful. The whole process was very smooth.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Ross McDaniel

Awesome Product w/ Lots of Potential!

14/10/2015

Love what you guys are doing. Comprehensive metrics for all of the connections you guys have available. The customer service is out of this world. The number of connections available is impressive, but I am hoping you guys get more of the more standard connections (YouTube Ads, Twitter Ads, LinkedIn Ads, etc.) very soon. Also -- A more standard look at Facebook metrics (clicks, photo views, video views, etc.). Bottom Line: I'd recommend you guys to anyone.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jeffrey Finch

TapAnalytics Made Our Lives Easier!

14/10/2015

Choozle is a programmatic advertising platform & we are scaling very quickly. Having the ability to visualize campaign & reporting data for our clients was key. TapAnalytics integrated to our reporting API & our clients can now see their reporting in their dashboards in an elegant way. The integration process was very straight forward & the TapAnalytics team was easy to work with. 5 stars baby...

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Larry Minter

The TapAnalytics Dashboard Is Exactly What Our Clients Are Looking For.

14/10/2015

Great Customer Service

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more

GetApp Analysis

TapAnalytics is a cloud-based marketing automation and analytics platform that unifies all your marketing data from various online services in one screen. A tool specifically built for marketing teams, digital agencies, and media organizations, the app’s white labeling capability allows you to fully customize the software according to your unique business needs.

Customizations can include the displayed currency, names of services, reporting profiles for client groups, client dashboard views, data comparisons, and many more. Plus, reports can be custom-branded, scheduled for automatic delivery, and exported to different file formats.

Used by 500+ digital agencies and 5,000+ brands, TapAnalytics connects with 100+ business tools, such as Twitter and Google+, MailChimp and Constant Contact, Facebook Insights and Facebook Ads, Google Analytics and Moz, Twilio and Vertical Response, to mention a few. New additions are introduced every month, and custom integrations can be arranged with the TapAnalytics team.

What is TapClicks?

Working with a number of online marketing and analytics tools is an everyday occurrence among publishing firms, media companies, and marketing creatives. This poses a problem, particularly with reporting and analytics, as campaign data from several disparate tools can take time to reconcile, slowing down vital decision-making processes.

Built on a scalable architecture that lets you add new clients and campaigns whenever the need arises, TapAnalytics consolidates data from different online sources, presenting them in easily digestible formats in one centralized screen, eliminating the need to toggle between numerous tools. And even if you’re a big digital marketing agency with thousands of clients, you only need a single account to manage all your clients and monitor various KPIs. Data visualization tools such as charts and graphs are available, as well as data comparison widgets.

TapAnalytics also sets you up with a dedicated account manager to help with your queries. Other ways to reach out for feedback and support are through helpdesk tickets, their support hotline, or the knowledge base.

Main Features

Marketing Dashboard

TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.

The app's dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.

Reporting and Analytics

Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.

Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.

White Labeling and Customization

TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.

The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.

Margin/Markup Cost Control

TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.

To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select "Margin rules" and the General Settings window will pop up. Fill in the needed information and save.

Widgets

TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.

Integrations

TapAnalytics integrates with 100+ third-party apps including Google DFA, Google DFP, Google DBM, Facebook Ads, Facebook Insights, AdRoll, Instagram, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Pinterest, MailChimp, Constant Contact, ExactTarget, Twilio, Vertical Response, Marketo, Wufoo, Google Analytics, Moz, Bing Ads, Yahoo, DudaMobile, and many more.

For apps or services not included in their list of integrations, call TapAnalytics and they’ll take care of it for you.

Pricing

TapAnalytics offers three pricing structures: Standard, Pro, and Elite. Standard starts at $25 per client per month and features included are unified dashboard, analytics engine, automated reporting, unlimited agent access, and standard app integrations.

Pro offers standard integrations, clusters/property segmentation, white labeling, and multi-location support on top of the Standard features. Elite covers Pro features, plus custom visualizations, widgets for custom reporting, and advanced customizations for your very specific needs. Pro and Elite pricing can be obtained from the TapAnalytics sales team.

14-day free trials are available.

Bottom Line

  • Puts all your marketing data from various sources in one place
  • Connects with over 100 services including Google Analytics, MailChimp, Twitter, LinkedIn, Twilio, and Wufoo
  • Customizable dashboards and white labeling capability to address each of your clients’ unique needs
  • Real-time analytics across your different campaigns
  • Automated reports sent to you based on the schedules you prefer