TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
Likelihood to recommend: 9/10
They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform. We are concerned about the future with TapClicks as we prepare for Google Analytics 4.
We like that we are able to aggregate data from multiple sources easily into a single dashboard. Client permission management and user management is very easy, and data connection is usually easy. We also like the easy drag/drop functionality of the widgets.
For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things. We greatly dislike trying to hunt down specific metrics under various data views, or not having a metric in a particular data view.
Likelihood to recommend: 6/10
Tapclicks is really great in some aspects. They provide lots of platform options for data connectors, and I like the smart connector feature to create your own, and the automation features. The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but...
The platform is very glitchy. It seems like every month there is some feature that isn't functioning properly and that gets very frustrating. That said, their support is great! They are very responsive and helpful.
Likelihood to recommend: 6/10
TapClicks is an amazing tool to showcase to our clients how their digital campaigns are performing.
I love this platform and the customization options! We've tested out a few other reporting tools and we always came back to TAP. Very user friendly, a first time user can easily navigate through data and information and rarely have questions or need help. It is easy to export data which is very helpful in segmenting data for regional reports.
I recall there were a few features my team did not like, but I cannot recall specifics. I myself do not have any complaints.
Likelihood to recommend: 10/10
From the start it has been a great partnership and I value their software and their support services.
I like that I can count on it to work, it is dependable, the setup was easy and the customer support I receive when I have any questions is outstanding.
I would like to be able to customize a few more little things about the reports, but I believe if I upgraded to the custom reports I would be able to do so. Since this need was was only for one client out of many that I would need to make those customizations for, it didn't make sense to upgrade the entire account to satisfy just one so we decided not to upgrade.
Likelihood to recommend: 10/10
TapClicks offers a variety of subscriptions plans for its unified Orders, Workflow, Analytics and Reporting Platform on a month-to-month and annual basis. We offer customized packages catered to your needs. Try us out for free!
TapAnalytics is a cloud-based marketing automation and analytics platform that unifies all your marketing data from various online services in one screen. A tool specifically built for marketing teams, digital agencies, and media organizations, the app’s white labeling capability allows you to fully customize the software according to your unique business needs.
Customizations can include the displayed currency, names of services, reporting profiles for client groups, client dashboard views, data comparisons, and many more. Plus, reports can be custom-branded, scheduled for automatic delivery, and exported to different file formats.
Used by 500+ digital agencies and 5,000+ brands, TapAnalytics connects with 100+ business tools, such as Twitter and Google+, MailChimp and Constant Contact, Facebook Insights and Facebook Ads, Google Analytics and Moz, Twilio and Vertical Response, to mention a few. New additions are introduced every month, and custom integrations can be arranged with the TapAnalytics team.
Working with a number of online marketing and analytics tools is an everyday occurrence among publishing firms, media companies, and marketing creatives. This poses a problem, particularly with reporting and analytics, as campaign data from several disparate tools can take time to reconcile, slowing down vital decision-making processes.
Built on a scalable architecture that lets you add new clients and campaigns whenever the need arises, TapAnalytics consolidates data from different online sources, presenting them in easily digestible formats in one centralized screen, eliminating the need to toggle between numerous tools. And even if you’re a big digital marketing agency with thousands of clients, you only need a single account to manage all your clients and monitor various KPIs. Data visualization tools such as charts and graphs are available, as well as data comparison widgets.
TapAnalytics also sets you up with a dedicated account manager to help with your queries. Other ways to reach out for feedback and support are through helpdesk tickets, their support hotline, or the knowledge base.
TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.
The app’s dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.
Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.
Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.
TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.
The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.
TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.
To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select “Margin rules” and the General Settings window will pop up. Fill in the needed information and save.
TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.
TapAnalytics integrates with 100+ third-party apps including Google DFA, Google DFP, Google DBM, Facebook Ads, Facebook Insights, AdRoll, Instagram, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Pinterest, MailChimp, Constant Contact, ExactTarget, Twilio, Vertical Response, Marketo, Wufoo, Google Analytics, Moz, Bing Ads, Yahoo, DudaMobile, and many more.
For apps or services not included in their list of integrations, call TapAnalytics and they’ll take care of it for you.
TapAnalytics offers three pricing structures: Standard, Pro, and Elite. Standard starts at $25 per client per month and features included are unified dashboard, analytics engine, automated reporting, unlimited agent access, and standard app integrations.
Pro offers standard integrations, clusters/property segmentation, white labeling, and multi-location support on top of the Standard features. Elite covers Pro features, plus custom visualizations, widgets for custom reporting, and advanced customizations for your very specific needs. Pro and Elite pricing can be obtained from the TapAnalytics sales team.
14-day free trials are available.