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TapClicks

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks Pricing, Features, Reviews and Alternatives

TapClicks product overview

What is TapClicks?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.

Key benefits of using TapClicks

A cost-effective, cloud-based solution that meets the needs of media, digital marketing, and advertiser agencies. TapClicks customers benefit from automated deployment, scalability, and proven ROI. This unified marketing operations platform seamlessly connects over 250+ of the most popular advertising and data sources for one view to meet all your clients needs.

  • Easily manage thousands of clients in a single dashboard.
  • Get high-level agency views and custom client views. Provide transparency to your end clients with customized viewing.
  • Utilize white labeling features to add a high touch finish designed to meet each client’s needs.
  • Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights.
  • Bring your data to life with data visualization; interactive timelines, pie-charts, geomapping, text widgets, and more.
  • Be the first to know when a campaign needs attention and make executive decisions through alerts.
  • Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats.
  • Agency-Specific Integrations; more than 250 integrations that cater to the needs of agencies of all sizes.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Email/Help Desk
    Chat
    Phone Support

    Training options

    In Person
    Documentation
    Live Online
    Videos

    TapClicks pricing information

    Value for money

    4.1

    /5

    169

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    TapClicks features

    Functionality

    4.0

    /5

    169

    Total features

    70

    14 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Data Import/Export
    Visual Analytics
    Search/Filter
    Dashboard
    Activity Dashboard
    Performance Metrics

    Functionality contenders

    TapClicks users reviews

    Overall Rating

    4.3

    /5

    169

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.74/10
    Rating distribution

    5

    4

    3

    2

    1

    82

    64

    18

    4

    1

    Pros
    The team is great and super responsive. We appreciated all of the hand holding and training to get us going.

    AR

    Anonymous Reviewer

    The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but.

    JP

    Jennifer P.

    I am very happy working with TapClicks and I hope they continue to come up with more features, integrations, and tools to continue to improve the user's experiences.

    JP

    Jorge P.

    Cons
    Again, getting data set up correctly to work well with TapCLicks is annoying. It stops us from using TapClicks more.

    BN

    Benjamin N.

    The discrepancies in data from Google and Facebook with TapClicks is unacceptable. We rely on tapclicks to be accurate.

    NA

    Nicole A.

    When you have a lot of reports to make, it becomes annoying to have to delete every section one by one having to click three times each.

    KW

    Katie W.

    Overall rating contenders

    Overall Rating

    Great tool for measuring overall marketing effectiveness

    Reviewed 5 months ago

    Transcript

    Julia S.: Hi, I'm Julia. I'm a project manager and I give TapClicks a five out of five. For more info,...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

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    Unrivaled Customization in Order Management and Reporting

    Reviewed 4 years ago

    TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

    Pros

    The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

    Cons

    As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Integrations are awesome in TapClicks, it's got most of my data linked. I love TapClicks.

    Reviewed 2 years ago

    TapClicks has resolved most of my marketing reporting and communications problems. In the past, we used to download data from Google Ads to an excel workbook and start editing and formatting to make presentable, which used to be very time-consuming and tiring. Additionally, I needed to change my internal call reporting software and I was very worried about how to integrate data with this new software,...

    Pros

    Working with TapClicks gives you access to a relevant and large integrations library for your marketing reporting needs. It is so great to know that you are just a few clicks away from creating and modifying cutting-edge dashboards to present to your clients. Additionally, the interface is pretty user-friendly and makes it easy to come up with new ideas. TapClicks has more upsides than downsides, its automation and the way everything is put together quickly and efficiently is wonderful.

    Cons

    Everything is nice, maybe adding more templates would help to have ideas about new ways to create dashboards, and sometimes adding some tutorials will also help.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

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    Avoid like the plague! After merger, they are garbage!

    Reviewed 7 months ago

    My experience is nothing short of disappointing. After three months, I am still unsuccessful in trying to get TapClicks "AdStage" to reply to my tickets (as they continue charging us) all in hopes that they might follow through on their commitment and promise to migrate our prior data over. The process has been inconvenient and undermining to our marketing efforts.

    Pros

    Since they were acquired to obtain the unique features of AdStage, I would say the benefits have become reversed. Pushing a lean and well built platform into a bloated system is clearly apparent.

    Cons

    The customer service is sub-par, the founders abandoned their earlier customers (like myself, those who were apart of the beta launch) and even more disappointing is the lack of integrity with them honoring the transition of migrating your data from AdStage to Tapclicks during their merger. I was told we would get our data moved over. How does paying paying $99/mo to $499/mo seem fair?

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    TapClicks Review.

    Reviewed 2 months ago

    Overall, I would recommend TapClicks to others as a Google Data Studio (GDS)connector for third party data, TapClick's dashboard capabilities in platform are limited in my opinion, which is why we use GDS for an actual reporting interface / dashboards.

    Pros

    We primarily use TapClicks as a connector for google data studio. This is a huge benefit to us in building out dashboards to get third party (non-google) data in. TapClicks has many connector options under their 250+ connector.

    Cons

    I wish you could customize the "channels" grouping as an add on to your existing subscription. There are some problems with channel connectors, like not showing spend for each platform in the connector. Also, spend and impression data will usually be slightly off from what we see in platform, however, the discrepancy is usually minimal. TapClicks also doesn't have a TikTok ads connector yet.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

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    Excellent for Some Things, Opportunities to Improve in Others

    Reviewed a year ago

    They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform. We are concerned about the future with TapClicks as we prepare for Google Analytics 4.

    Pros

    We like that we are able to aggregate data from multiple sources easily into a single dashboard. Client permission management and user management is very easy, and data connection is usually easy. We also like the easy drag/drop functionality of the widgets.

    Cons

    For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things. We greatly dislike trying to hunt down specific metrics under various data views, or not having a metric in a particular data view.

    TapClicks FAQs and common questions

    Q. What type of pricing plans does TapClicks offer?

    TapClicks has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of TapClicks?

    TapClicks has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does TapClicks support?

    TapClicks supports the following languages:
    English


    Q. Does TapClicks offer an API?

    No, TapClicks does not have an API available.


    Q. What other apps does TapClicks integrate with?

    TapClicks integrates with the following applications:
    Wufoo, HubSpot Marketing Hub, Adobe Campaign, Constant Contact, CallRail, Google Analytics 360, Callcap, Campaign Monitor, Salesforce Marketing Cloud, Celtra, Zapier, Moz, Quantcast, Unbounce, iContact, Buffer, Yext, Twitter, Outbrain, Snapchat, Cheetah Digital Customer Engagement Suite, dotdigital Engagement Cloud, Google Ads, Tableau, Marchex, Taboola, LinkedIn for Business, Meta for Business, Quickbooks Online, Birdeye, Agendize, Mailchimp, Twilio, Emma, Instagram, Marketo Engage, AdRoll, Duda, HubSpot CRM


    Q. What level of support does TapClicks offer?

    TapClicks offers the following support options:
    FAQs/Forum, Email/Help Desk, Chat, Phone Support

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