Heap vs Smartlook

Google Analytics 360

HubSpot Marketing Hub

Intercom

Hotjar

Mouseflow

Kissmetrics

Compare Heap and Smartlook based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help them uncover insights on acquisition, engagement, retention, and revenue to grow their businesses.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Escalation

Alerts/Notifications

Attribution Modeling

Audience Targeting

Behavior Tracking

Behavioral Analytics

Benchmarking

Campaign Analytics

Campaign Management

Campaign Segmentation

Campaign Tracking

Charting

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Capture and Transfer

Data Connectors

Data Extraction

Data Import/Export

Data Mapping

Data Source Connectors

Data Synchronization

Data Transformation

Data Visualization

Drag & Drop

Engagement Tracking

Funnel Analysis

In-App Events Tracking

Interactive Reports

Key Performance Indicators

Keyword Tracking

KPI Monitoring

Marketing Reports

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Marketing

Multiple Data Sources

Multiple Site Management

Pageview Tracking

Performance Metrics

Private Dashboards

Product Data Management

Projections

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Updates

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Retention Tracking

Role-Based Permissions

Sales Reports

Scheduled/Automated Reports

Search/Filter

Secure Data Storage

Self-service Analytics

Session Recording

Single Sign On

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Trend/Problem Indicators

Usage Tracking/Analytics

User Interaction Tracking

User Journeys

User Management

Visitor Tracking

Visual Analytics

Visualization

Web Traffic Reporting

Website Analytics

Heap

Web-based

Founder

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.

Full Stack Engineer

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.

Digital Marketer

It helps to get user details on the basis of journey that we have set, easy to use and user friendly.

Designer

Unless you have a background as a developer, using this software can be really confusing.

Analyst

Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Product Manager

I love that I can set up events at any time, without engineering involvement.

Marketing Director

The form tracking was also an excellence touch for monitoring user behavior.

Customer Value Manager

It need basic html tagging knowledge. Sometimes it's confusing for business users.

If you need to do A/B tests or track and follow your website usage,  this is the tool to have. Not much to complain about it, just does what I need.

Great tool for user tracking and data recollection.

Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes.

The amount of configurations and customizations in the dashboards and reports is limited.

Sr. Director, Emerging Products

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate.

Product & Operations Manager

This is the product you can start using right away and you don't need to invest engineer's time to support it.

Heap screenshot: All actions for a single user can be viewed in an activity feed in Heap

Heap screenshot: Segments can be defined using any number of filters

Heap screenshot: Highly-targeted funnels can also be created to track conversions

Heap screenshot: Funnels can be broken down by user segments, such as the device type used

Heap screenshot: User retention can be tracked using Heap

Heap screenshot: Retention metrics can also be presented as graphs

Heap screenshot

Large Enterprises

Mid Size Business

Small Business

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Application Management

Audit Trail

Customer Activity Tracking

Customer Experience Management

Customer Profiles

Data Coding

Data Storage Management

Dynamic Content

Element Analytics

For Mobile

For Sales Teams/Organizations

For Websites

Heatmaps

Incident Management

Issue Management

Issue Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Language

Multiple User Accounts

Predictive Analytics

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Screen Activity Recording

Sentiment Analysis

Statistical Analysis

Text Analysis

Transaction Monitoring

Usability Testing

User Research Analysis

Smartlook

Android

iPad

iPhone

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Director

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Product Operations Manager

Great, couldnt expect more. Grat integrations available as well.

Heap vs Smartlook Comparison (2026)

Heap vs Smartlook Comparison (2026)

Heap

Smartlook

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives