Heap Pricing, Features, Reviews & Alternatives

Heap

Web and mobile analytics

4.54/5 (28 reviews)

Heap overview

What is Heap?

Heap is a mobile and web analytics solution which is designed to automate event tracking and user analytics. Real-time insights into user activity is provided through a user list view or up-to-the-minute metrics. Data can also be accessed directly using Heap SQL, allowing for advanced SQL queries, custom user models, and integration with internal data sources.

Heap automatically captures all user actions without needing them to be defined in advance, including clicks, swipes, taps, page views, and form submissions. If additional custom events are required, they can be defined without code, using the inbuilt point-and-click event visualizer to define the event associated with a performed action. When an event is defined, it is automatically applied to all historical app data, enabling retroactive analysis of custom interactions. Custom properties can be assigned to users, which persist across sessions, allowing users to be tagged with email addresses, total revenue, payment plans, and more, and for web and mobile sessions by the same user to be linked.

User-level activity streams can also be viewed in Heap, in real time. Users can be searched for, and all their historical actions are available, enabling the identification of high-value leads, tailoring of sales pitches, and exploration of unusual paths taken through the app. Users can also be segmented for analysis, with the flexibility to add as many filters as required to define customer segments. Funnels can also be setup to measure conversion, with the option to filter funnels to a narrow section of the user base, and split funnels across user segments based on locations, referrers, install dates, and more.
heap.io

Pricing

Pricing options
Free
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

English
Heap screenshot: All actions for a single user can be viewed in an activity feed in HeapGetting Started with HeapHeap screenshot: Segments can be defined using any number of filtersHeap screenshot: Highly-targeted funnels can also be created to track conversionsHeap screenshot: Funnels can be broken down by user segments, such as the device type usedHeap screenshot: User retention can be tracked using HeapHeap screenshot: Retention metrics can also be presented as graphsHeap screenshotHeap screenshot
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Heap user reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.6
  4.1
  4.3
Francisco M.

A must/have tool to understand user behaviour

Used daily for 6-12 months
Reviewed 2017-12-08
Review Source: Capterra

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Pros
Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Cons
I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rob H.

A More Intuitive GA Alternative

Used daily for 6-12 months
Reviewed 2019-08-30
Review Source: Capterra

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

Pros
The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

Cons
It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Erin L.

User-Friendly Heat Maps + Analytics

Used occasionally for free trial
Reviewed 2021-04-10
Review Source: Capterra

Pros
Offers really valuable insights in terms of customer behavior, virtually tracking their path from the beginning to the end of a website visit, when can be used to justify future decision making.

Cons
There's a learning curve when it comes to implementation and use.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Charlie C.

Ok analytics software if you have developer skills. There are easier to use tools out there

Used monthly for 2+ years
Reviewed 2018-11-01
Review Source: Capterra

Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced.

Pros
Easy to implement, compared to other solutions.

Cons
Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Paulo G.

The no-brainer go-to when it comes to understanding your UX

Used weekly for 1-2 years
Reviewed 2020-09-29
Review Source: Capterra

Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

Pros
By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.

Cons
If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Heap pricing

Pricing options
Free
Subscription
View Pricing Plans

14-day free trial, no credit card required.

Analysis - up to 5000 sessions per month: free

Infrastructure - millions of sessions per month: custom pricing

Heap features

Ad hoc Reporting
Dashboard
Data Connectors
Data Import/Export
Data Visualization
Key Performance Indicators
Performance Metrics
Real Time Analytics
Reporting & Statistics
Reporting/Analytics
Search/Filter
Third Party Integrations
Visual Analytics

API (244 other apps)
Activity Dashboard (217 other apps)
Collaboration Tools (153 other apps)
Customizable Reports (151 other apps)
Dashboard Creation (130 other apps)
Predictive Analytics (177 other apps)
Real Time Data (130 other apps)

Videos and tutorials

Additional information for Heap

Key features of Heap

  • Data capture
  • Custom user property assignment
  • Custom event tracking
  • Real-time insights
  • Direct data access
  • Event visualizer
  • Conversion funnel creation
  • Retention reporting
  • Retroactive stats
  • User-level activity streams
  • Search functionality
  • Segment analysis
  • Trend tracking
  • Time-based cohort analysis
  • Point-and-click interface
  • Direct SQL access to retroactive user data
  • Custom user model creation
  • Third party integrations
View All Features

Benefits

All user actions are automatically captured, including clicks, swipes, taps, page views, and form submissions, and all data can be analyzed retroactively.

Events can be defined without code, using the point-and-click event visualizer which allows users to define events by performing the action themselves.

Key metrics can be plotted over time to analyze trends, and users can adjust the granularity, range, and visualization type to suit their needs.

Real-time user-level activity streams allow all actions taken by a single user to be observed in a single place, enabling the identification of high-value leads, or of unexpected paths taken within the app.

Funnels can be created and split across user segments, using properties such as location, referer, install date, and UTM parameters.