Heap is a mobile and web analytics solution which is designed to automate event tracking and user analytics. Real-time insights into user activity is provided through a user list view or up-to-the-minute metrics. Data can also be accessed directly using Heap SQL, allowing for advanced SQL queries, custom user models, and integration with internal data sources.
Heap automatically captures all user actions without needing them to be defined in advance, including clicks, swipes, taps, page views, and form submissions. If additional custom events are required, they can be defined without code, using the inbuilt point-and-click event visualizer to define the event associated with a performed action. When an event is defined, it is automatically applied to all historical app data, enabling retroactive analysis of custom interactions. Custom properties can be assigned to users, which persist across sessions, allowing users to be tagged with email addresses, total revenue, payment plans, and more, and for web and mobile sessions by the same user to be linked.
User-level activity streams can also be viewed in Heap, in real time. Users can be searched for, and all their historical actions are available, enabling the identification of high-value leads, tailoring of sales pitches, and exploration of unusual paths taken through the app. Users can also be segmented for analysis, with the flexibility to add as many filters as required to define customer segments. Funnels can also be setup to measure conversion, with the option to filter funnels to a narrow section of the user base, and split funnels across user segments based on locations, referrers, install dates, and more.
Software by Heapheapanalytics.com