Heap Pricing, Features, Reviews & Comparison of Alternatives


Web and mobile analytics

4.72/5 (18 reviews)

Heap overview

Heap is a mobile and web analytics solution which is designed to automate event tracking and user analytics. Real-time insights into user activity is provided through a user list view or up-to-the-minute metrics. Data can also be accessed directly using Heap SQL, allowing for advanced SQL queries, custom user models, and integration with internal data sources.

Heap automatically captures all user actions without needing them to be defined in advance, including clicks, swipes, taps, page views, and form submissions. If additional custom events are required, they can be defined without code, using the inbuilt point-and-click event visualizer to define the event associated with a performed action. When an event is defined, it is automatically applied to all historical app data, enabling retroactive analysis of custom interactions. Custom properties can be assigned to users, which persist across sessions, allowing users to be tagged with email addresses, total revenue, payment plans, and more, and for web and mobile sessions by the same user to be linked.

User-level activity streams can also be viewed in Heap, in real time. Users can be searched for, and all their historical actions are available, enabling the identification of high-value leads, tailoring of sales pitches, and exploration of unusual paths taken through the app. Users can also be segmented for analysis, with the flexibility to add as many filters as required to define customer segments. Funnels can also be setup to measure conversion, with the option to filter funnels to a narrow section of the user base, and split funnels across user segments based on locations, referrers, install dates, and more.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Heap screenshot: All actions for a single user can be viewed in an activity feed in HeapGetting Started with HeapHeap screenshot: Segments can be defined using any number of filtersHeap screenshot: Highly-targeted funnels can also be created to track conversionsHeap screenshot: Funnels can be broken down by user segments, such as the device type usedHeap screenshot: User retention can be tracked using HeapHeap screenshot: Retention metrics can also be presented as graphsHeap screenshotHeap screenshot

Heap reviews

Value for money
Ease of use
Customer support
Francisco Monteverde

A must/have tool to understand user behaviour

Used daily for 6-12 months
Reviewed 2017-12-08
Review Source: Capterra

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested. Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

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Never loose your web analytics history

Used daily for 2+ years
Reviewed 2018-08-14
Review Source: GetApp

The best feature of heap is not to loose your history. If you tag other web analytics tool, your data would start at day 1. But if you tag or create an event at Heap, you'll see history. This is awesome!

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Heap has paved the way for deeper analytics.

Used daily for 1-2 years
Reviewed 2018-06-13
Review Source: Capterra

Improved how I read user behaviour across the site and gave me a better understanding of the user flow.The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA. I also love that the tracking code did not impact loading as much as google analytics did.

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Orlando Osorio

The best Analytics Tool for our startup!

Used daily for 1-2 years
Reviewed 2018-01-13
Review Source: Capterra

Now I really know what are my users doing on my website.I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs.

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Shae Jackson, PHR, SHRM-CP, MBA

Data Analytics Solutions that Pays for Itself

Used weekly for 6-12 months
Reviewed 2018-12-12
Review Source: Capterra

From the sales to the implementation process, Heap has been involved and professional. They equipped us with great implementation collateral, some of which I asked for slide desks so we could mimic for our clients!I love the access to real-time data. It has been instrumental in troubleshoot issues with clients by observing their click history. On multiple occasions, Heap was the tool used to demonstrate to clients that it was their hiccup that resulted in a "bug" or issue and restored faith in our product. I find the reporting feature to be fairly straight forward and easy to narrow to a specific user, time, browser, and more.

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Heap pricing

Starting from
Pricing options
Free trial
View Pricing Plans

14-day free trial, no credit card required.

Analysis - up to 5000 sessions per month: free

Infrastructure - millions of sessions per month: custom pricing

Heap features

Data Visualization
Real Time Analytics
Reporting & Statistics
Third Party Integration

API (122 other apps)
Activity Dashboard (90 other apps)
Ad hoc Reporting (63 other apps)
Business Intelligence (86 other apps)
Charting (70 other apps)
Customizable Reporting (67 other apps)
Dashboard Creation (78 other apps)
Data Filtering (61 other apps)
Data Import/Export (70 other apps)
Drag & Drop Interface (52 other apps)
Graphical Data Presentation (45 other apps)
Monitoring (64 other apps)
Multiple Data Sources (44 other apps)
Real Time Data (67 other apps)
Real Time Reporting (48 other apps)
Visual Analytics (89 other apps)

Additional information for Heap

Key features of Heap

  • Data capture
  • Custom user property assignment
  • Custom event tracking
  • Real-time insights
  • Direct data access
  • Event visualizer
  • Conversion funnel creation
  • Retention reporting
  • Retroactive stats
  • User-level activity streams
  • Search functionality
  • Segment analysis
  • Trend tracking
  • Time-based cohort analysis
  • Point-and-click interface
  • Direct SQL access to retroactive user data
  • Custom user model creation
  • Third party integrations
View All Features


All user actions are automatically captured, including clicks, swipes, taps, page views, and form submissions, and all data can be analyzed retroactively.

Events can be defined without code, using the point-and-click event visualizer which allows users to define events by performing the action themselves.

Key metrics can be plotted over time to analyze trends, and users can adjust the granularity, range, and visualization type to suit their needs.

Real-time user-level activity streams allow all actions taken by a single user to be observed in a single place, enabling the identification of high-value leads, or of unexpected paths taken within the app.

Funnels can be created and split across user segments, using properties such as location, referer, install date, and UTM parameters.