Heap Pricing, Features, Reviews & Comparison of Alternatives

Heap Reviews


Web and mobile analytics

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Heap is a mobile and web analytics solution which is designed to automate event tracking and user analytics. Real-time insights into user activity is provided through a user list view or up-to-the-minute metrics. Data can also be accessed directly using Heap SQL, allowing for advanced SQL queries, custom user models, and integration with internal data sources.

Heap automatically captures all user actions without needing them to be defined in advance, including clicks, swipes, taps, page views, and form submissions. If additional custom events are required, they can be defined without code, using the inbuilt point-and-click event visualizer to define the event associated with a performed action. When an event is defined, it is automatically applied to all historical app data, enabling retroactive analysis of custom interactions. Custom properties can be assigned to users, which persist across sessions, allowing users to be tagged with email addresses, total revenue, payment plans, and more, and for web and mobile sessions by the same user to be linked.

User-level activity streams can also be viewed in Heap, in real time. Users can be searched for, and all their historical actions are available, enabling the identification of high-value leads, tailoring of sales pitches, and exploration of unusual paths taken through the app. Users can also be segmented for analysis, with the flexibility to add as many filters as required to define customer segments. Funnels can also be setup to measure conversion, with the option to filter funnels to a narrow section of the user base, and split funnels across user segments based on locations, referrers, install dates, and more.

Heap Screenshots (8)

Heap screenshot: All actions for a single user can be viewed in an activity feed in HeapHeap screenshot: Segments can be defined using any number of filtersHeap screenshot: Highly-targeted funnels can also be created to track conversionsHeap screenshot: Funnels can be broken down by user segments, such as the device type usedHeap screenshot: User retention can be tracked using HeapHeap screenshot: Retention metrics can also be presented as graphsHeap screenshotHeap screenshot


Intended Users
Large Enterprises, Mid Size Business, Small Business
Devices Supported
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
Support Options
FAQs, Knowledge Base, Online Support

Heap Pricing

Starting from: $500.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

14-day free trial, no credit card required.

Analysis - up to 5000 sessions per month: free

Infrastructure - millions of sessions per month: custom pricing

Competitors Pricing


Starting from: $59.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

ERES Cloud

Pricing model: One-time License, Subscription
Free Trial: Available (No Credit Card required)

Appsee Mobile Analytics

Pricing model: Freemium
Free Trial: Available (No Credit Card required)

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Key Features of Heap

  • Data capture
  • Custom user property assignment
  • Custom event tracking
  • Real-time insights
  • Direct data access
  • Event visualizer
  • Conversion funnel creation
  • Retention reporting
  • Retroactive stats
  • User-level activity streams
  • Search functionality
  • Segment analysis
  • Trend tracking
  • Time-based cohort analysis
  • Point-and-click interface
  • Direct SQL access to retroactive user data
  • Custom user model creation
  • Third party integrations


All user actions are automatically captured, including clicks, swipes, taps, page views, and form submissions, and all data can be analyzed retroactively.

Events can be defined without code, using the point-and-click event visualizer which allows users to define events by performing the action themselves.

Key metrics can be plotted over time to analyze trends, and users can adjust the granularity, range, and visualization type to suit their needs.

Real-time user-level activity streams allow all actions taken by a single user to be observed in a single place, enabling the identification of high-value leads, or of unexpected paths taken within the app.

Funnels can be created and split across user segments, using properties such as location, referer, install date, and UTM parameters.

Alternatives to Heap