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Hotjar vs UserTesting Comparison (2026)
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UserTesting
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
91pts
Overview
Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.
UserTesting is a customer experience software, which helps businesses create, launch, and manage video, audio, and written tests to capture feedback about products, services, applications, and marketing campaigns. The testing panel lets users target a specific audience using demographic filtering.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
Key features
Integrations
Alternatives
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