Kissmetrics vs Google Analytics 360

HubSpot Marketing Hub

Zoho Analytics

Mixpanel

Amplitude

Heap

Piwik PRO

Compare Kissmetrics and Google Analytics 360 based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help them uncover insights on acquisition, engagement, retention, and revenue to grow their businesses.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Customizable Reports

Dashboard

Dashboard Creation

Data Connectors

Data Discovery

Data Import/Export

Data Visualization

Engagement Tracking

Funnel Analysis

Goal Setting/Tracking

Interactive Reports

Keyword Tracking

Mobile Dashboards

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple Site Management

Pageview Tracking

Performance Metrics

Predictive Analytics

Product Data Management

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Referral Tracking

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Search/Filter

Self Service Data Preparation

Self-service Analytics

Site Search Tracking

Social Media Integration

Storytelling

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Usage Tracking/Analytics

User Interaction Tracking

Visitor Tracking

Visual Analytics

Visualization

Web Traffic Reporting

Website Analytics

Kissmetrics

Web-based

Career Services Specialist - Team Lead 

The overall experience with Kissmetrics was outstanding. The customer support is like no other.

Software Engineer

Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

Digital Marketing Manager

This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.

Account Specialist

I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.

You can also fire unlikited attributes from the app.

Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.

Product Manager

Difficult to install and require a lot of work. Integration with other tools isn't complete.

It's quite limited analytics tool when trying to have aggregated data.

Kissmetrics screenshot: Clean and simple metrics

Kissmetrics screenshot: Gain deep insights from all your customer data with one easy to use dashboard.

Kissmetrics screenshot: Run email automations based on customer engagement

Kissmetrics screenshot: Deeply segment your customers with our populations

Kissmetrics screenshot: Visualize your entire funnel

Kissmetrics screenshot: Run A/B test reports

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Ad hoc Reporting

Analytics

Augmented Analytics

Charting

Customer Database

Customizable Dashboard

Data Aggregation

Data Capture and Transfer

Data Integration

Data Management

Forecasting

Indexing

Intelligent Search

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multiple Data Sources

Recommendations

Single Page View

Tagging

User Management

Widgets

Google Analytics 360

Android

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Kissmetrics vs Google Analytics 360 Comparison (2026)

Kissmetrics

Google Analytics 360

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives