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Kissmetrics

Advanced Product and Marketing Analytics

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Kissmetrics Pricing, Features, Reviews and Alternatives

Kissmetrics product overview

What is Kissmetrics?

Kissmetrics was founded on the principle that data isn’t just a set of numbers you plop into a graph and present to your boss. Each number represents a user, a customer, or a significant behavior that contributes to your north star metric and overall growth of your business.

Key benefits of using Kissmetrics

  • Gain valuable insight into revenue data with Kissmetrics' revenue reports. It'll show all the channels that are bringing money, lined up next to each other for comparison.

  • Learn what works well with users and what doesn't, with A/B testing.

  • Identify drains on growth with Kissmetrics Funnel Reporting. Segment traffic to see who converts best and then grow that ideal audience. Contact individual segments with a tailored message by exporting lists.

  • Set up reports to know how audiences interact online, from anonymity to churn.

  • Track feature use & retention with Kissmetrics Cohort Reporting. See how groups behave over time as markets, competitors & customer needs change.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    24/7 (Live rep)
    Knowledge Base
    Chat
    Email/Help Desk
    Phone Support

    Training options

    Documentation
    Live Online
    Webinars

    Kissmetrics pricing information

    Value for money

    3.9

    /5

    15

    Price starts from

    No info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Kissmetrics features

    Functionality

    4.2

    /5

    15
    Total Features53 5 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Data Import/Export
    Visual Analytics
    Search/Filter
    Reporting & Statistics
    Dashboard
    Performance Metrics

    Functionality contenders

    Kissmetrics users reviews

    Overall rating

    4.3

    /5

    15

    Positive reviews

    87%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.33/10
    Rating distribution

    5

    4

    3

    2

    1

    7

    6

    1

    1

    0

    Pros
    Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

    AR

    Anonymous Reviewer

    This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.

    JG

    Josh G.

    I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.

    AR

    Anonymous Reviewer

    Cons
    You can also fire unlikited attributes from the app.

    VN

    Victor N.

    Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.

    AR

    Anonymous Reviewer

    Difficult to install and require a lot of work. Integration with other tools isn't complete.

    AR

    Anonymous Reviewer

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Kissmetrics makes sure I can hit the curve balls out of the park

    Reviewed 2 years ago

    I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues. Then I use the population feature to check out the most important cohorts of my users. I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

    Pros

    Quick access to the reports that I need most Customizable user Populations Super fast time over time and Cohort comparisons

    Cons

    I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied. There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Great Tool for Tracking users Behaviour towards web based product

    Reviewed a year ago

    Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

    Pros

    1. Great tool for collecting the user interaction data towards web based products by defining user events. 2. You can easily track what are the features user liking and buying the product and from where they are abondaning it. 3. It really helps in making decisions towards the products and by performing AB tests over web based products. 4. You can easily acces the analytics data from anywhere by just logging in their site and defining your user funnel. 5. It is also easy to implement over source code of the product just need to include one javascript code and you can fire your events on every user actions.

    Cons

    The interface design of the admin tool is not good.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend2/10

    Share this review:

    When used correctly can give great insights, though it is hard to get there

    Reviewed 5 years ago

    I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly. I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

    Pros

    Interesting insights

    Cons

    - difficult to install and require a lot of work - integration with other tools isn't complete

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Amazingly helpful, but really hard to implement and maintain

    Reviewed 4 years ago
    Pros

    I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

    Cons

    It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties. They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions) There are certain limitations to it too: - AdWords' dynamic tracking...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    This Software is a Game Changer

    Reviewed 2 years ago

    For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

    Pros

    The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

    Cons

    Some of the data isn't easy to summarize but that is really the lease of our concerns.

    Kissmetrics FAQs and common questions

    Kissmetrics has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available


    Kissmetrics has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Kissmetrics supports the following languages:
    English


    No, Kissmetrics does not have an API available.


    Kissmetrics integrates with the following applications:
    Wufoo, Chargify, CallRail, Magento Commerce, WooCommerce, Qualaroo, Zapier, Recurly, Segment, Wordpress, Help Scout, Slack, Optimizely, LiveChat, Ringostat, Mailchimp, Marketo Engage, AB Tasty, HubSpot CRM, Shopify


    Kissmetrics offers the following support options:
    24/7 (Live rep), Knowledge Base, Chat, Email/Help Desk, Phone Support

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