Kissmetrics Pricing, Features, Reviews & Comparison of Alternatives

Kissmetrics

Web analytics solution

4.29/5 (14 reviews)

Kissmetrics overview

What is Kissmetrics?

Kissmetrics is an analytics and conversion platform built to optimize marketing. Kissmetrics analyzes users' interaction with a website over time. Kissmetrics provides insights to businesses, helping them to make decisions and better understand their web-users.

Kissmetrics connects sessions of activity across devices as well as time. These insights help identify important patterns within audience segments. Kissmetrics empowers marketers to measure their impact, improve their campaigns, and clearly demonstrate how to tie their choices to overall business success. Kissmetrics captures what happens before a visitor becomes a customer, and ties that anonymous activity to their known activity once they have become a customer.

Pricing

Starting from
$250/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English
Kissmetrics screenshot: See revenue overview with Kissmetrics Kissmetrics Presents: Engage - Conversion Rate Optimization ToolKissmetrics screenshot: Generate Kissmetrics reportsKissmetrics screenshot: Supports marketing features funnelKissmetrics screenshot: Supports visitor data reportingKissmetrics screenshot: See how campaigns impact customer engagementKissmetrics screenshot: Generate and edit funnel reports

Kissmetrics reviews

Value for money
Features
Ease of use
Customer support
  3.8
  4.2
  3.2
  4.2
Shawn Hymer

Kissmetrics makes sure I can hit the curve balls out of the park

Used daily for 2+ years
Reviewed 2019-10-24
Review Source: Capterra

I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues. Then I use the population feature to check out the most important cohorts of my users. I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Pros
Quick access to the reports that I need most Customizable user Populations Super fast time over time and Cohort comparisons

Cons
I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied. There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Amazingly helpful, but really hard to implement and maintain

Used daily for 1-2 years
Reviewed 2017-08-15
Review Source: GetApp

Pros
I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Cons
It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties. They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions) There are certain limitations to it too: - AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place. - If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software. - Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from. All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

When used correctly can give great insights, though it is hard to get there

Used daily for less than 6 months
Reviewed 2016-07-04
Review Source: GetApp

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly. I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Pros
Interesting insights

Cons
- difficult to install and require a lot of work - integration with other tools isn't complete

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Anonymous

This Software is a Game Changer

Used daily for 2+ years
Reviewed 2019-10-01
Review Source: Capterra

For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Pros
The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Cons
Some of the data isn't easy to summarize but that is really the lease of our concerns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Sabrina Marquez

Outstanding Software!!

Used weekly for 2+ years
Reviewed 2019-10-23
Review Source: Capterra

The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.

Pros
This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need.

Cons
I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Kissmetrics pricing

Starting from
$250/month
Pricing options
Subscription
View Pricing Plans

Growth: $500/month for up to 50,000 MTP (monthly tracked people), with email and in-app chat support
Power: $850/month for up to 250,000 MTP, with email, in-app chat, and phone support.
Enterprise: Contact Kissmetrics for pricing for over 250,000 MTP, with email, in-app, and phone support.

Kissmetrics features

Reporting & Statistics
Third Party Integration

API (166 other apps)
Activity Dashboard (138 other apps)
Ad hoc Reporting (78 other apps)
Business Intelligence (106 other apps)
Charting (76 other apps)
Collaboration Tools (67 other apps)
Customizable Reporting (95 other apps)
Dashboard Creation (101 other apps)
Data Filtering (92 other apps)
Data Import/Export (108 other apps)
Data Visualization (153 other apps)
Drag & Drop Interface (66 other apps)
Monitoring (80 other apps)
Predictive Analytics (68 other apps)
Real Time Analytics (108 other apps)
Real Time Data (81 other apps)
Trend Analysis (67 other apps)
Visual Analytics (124 other apps)

Videos and tutorials

Additional information for Kissmetrics

Key features of Kissmetrics

  • Behavioural comparison
  • Behavioural campaigns
  • Funnel reports
  • Cohort reports
  • Revenue reports
  • Software integrations
  • Metrics reports
  • People reports
  • Customer engagement automation
  • Targeted emails
  • Curated data
  • Activity reports
  • Campaign segmentation
  • Shopify & WooCommerce integration
  • Real time tracking
  • People search
  • Facebook & instagram integration
  • 5 goal-based design templates
  • Slack integration
  • Key customer segment tracking
  • Design editor
  • Audience segmentation
  • A/B testing
  • Reporting & analytics
  • Email & Facebook campaign management
  • Behavioral analytics
View All Features

Benefits

Gain valuable insight into revenue data with Kissmetrics' revenue reports. It'll show all the channels that are bringing money, lined up next to each other for comparison.

Learn what works well with users and what doesn't, with A/B testing.

Identify drains on growth with Kissmetrics Funnel Reporting. Segment traffic to see who converts best and then grow that ideal audience. Contact individual segments with a tailored message by exporting lists.

Set up reports to know how audiences interact online, from anonymity to churn.

Track feature use & retention with Kissmetrics Cohort Reporting. See how groups behave over time as markets, competitors & customer needs change.