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Looker vs Datorama Comparison (2026)

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Good recommendations?

Looker

92pts

Datorama

Overview

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.