Mixpanel vs Mouseflow

Google Analytics 360

Hotjar

Crazy Egg

Amplitude

CleverTap

FigPii

Compare Mixpanel and Mouseflow based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Activity Dashboard

AI Copilot

Alerts/Notifications

Audience Targeting

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Communication Management

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Data Connectors

Data Discovery

Data Import/Export

Data Management

Data Visualization

Drag & Drop

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Interactive Reports

KPI Monitoring

Machine Learning

Multi-Channel Data Collection

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Predictive Analytics

Predictive Modeling

Product Data Management

Push Notifications

Referral Tracking

Reporting/Analytics

Retention Tracking

Revenue Tracking

Single Page View

Tagging

Usage Tracking/Analytics

User Interaction Tracking

Visual Analytics

Visualization

Website Analytics

Mixpanel

Web-based

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

VP Engineering

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Advisory Board Member

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.

Associate Product Manager

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Software Engineer

One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.

Product Designer

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Marketing Manager

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.

Growth Marketing Lead

Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Marketing strategist 

Powerful, comprehensive tool to track and analyze user actions and behavior patterns.

Business Analyst

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

It's feature-rich software, funnel analytics specially designed form mobile application is very good.

Marketing Lead

It remains a good and affordable tool after all i wish if they can approve their features more.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Trafic Manager

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Rigid notification center and no mail reports.

Design Lead

Some simple things are hard i.e. "show me a a list of events that exist in our product.

Mixpanel screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps, referral maps) show you where users click, scroll and spend time. User Recordings help you dive deeper into customer journeys. And A/B Testing and Editor help you test and make changes.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

Access Controls/Permissions

Activity Tracking

Behavior Analytics

Behavior Tracking

Behavioral Analytics

Campaign Analytics

Click Tracking

Commenting/Notes

Conversion Rate Optimization

Customer Activity Tracking

Customizable Questions

Customizable Reports

Dashboard Creation

Data Analysis Tools

Dynamic Content

Element Analytics

Embeddable Maps

For Mobile

For Sales Teams/Organizations

For Websites

Form Analytics

Geographic Maps

Heatmaps

Hover Maps

Keyword Tracking

Multi-Language

Prototype Creation

Radial Mapping

Reporting & Statistics

Screen Activity Recording

Scroll Maps

Search/Filter

Session Recording

Single Sign On

Site Search Tracking

Surveys & Feedback

Territorial Mapping

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Unmoderated Testing

Usability Testing

User Journeys

User Management

User Research Analysis

Visitor Tracking

Web Traffic Reporting

Mouseflow

Android

Linux

Windows

iPad

iPhone

owner

The data I receive from Mouseflow is absolutely invaluable. It's like having cameras set up in my shop to see exactly what my customers are doing and how I can help them better.

Head of Demand Generation 

It's a great product and their support team have been a brilliant help too.

Senior Digital Strategist

It is literally one of the best asset that you have for your digital marketing!).

President & Co-Founder

It's been a great tool to support our web development and product enhancements. It also allows to provide great customer service and troubleshoot issues for our clients.

Marketing

The recording and Heatmap tool are great to get information important to know more about the site and experience of the customer.

CRO Manager

We are very happy with the tool and couldn't recommend it more.

I loved it and it overall helped to increase the traffic by knowing user interactions behavior. Easy to use and can be plugged in in few min.

Photographer and Filmmaker

Mouseflow is such a great tool in order to improve my user experience.

Founder

Super easy to use and install. Great deal for the money.

Head Of Marketing

We use Mouseflow daily and find it good value for money and offer most of the features we would like.

Product Manager

I like the way how mouseflow handles a ton of recordings. I like the user experience.

President

Integration was easy and online training videos really help you sort through all the data that Mouseflow collects.

Contemporary Artist 

Mouseflow: You're Missing Out If You're Not Using It.

Marketing Executive

Easy to use and helps to understand the UX process.

Marketing Content Developer

Also kind of a bummer that with the iframe recording, you pay for 2x the recordings. Recording is what is outside the iframe, 1 recording is the actual iframe.).

Purchase Manager

Hard to search for the right recording in the user interface.

Co-Director

Integration and use of the product are very easy. The results are a valued resource.

Mixpanel vs Mouseflow Comparison (2026)

Mixpanel

Mouseflow

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives