Mixpanel vs Pendo

Google Analytics 360

Intercom

Amplitude

WalkMe

CleverTap

Gainsight PX

Compare Mixpanel and Pendo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Activity Dashboard

AI Copilot

Alerts/Notifications

Audience Targeting

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Communication Management

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Data Connectors

Data Discovery

Data Import/Export

Data Management

Data Visualization

Drag & Drop

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Interactive Reports

KPI Monitoring

Machine Learning

Multi-Channel Data Collection

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Predictive Analytics

Predictive Modeling

Product Data Management

Push Notifications

Referral Tracking

Reporting/Analytics

Retention Tracking

Revenue Tracking

Single Page View

Tagging

Usage Tracking/Analytics

User Interaction Tracking

Visual Analytics

Visualization

Website Analytics

Mixpanel

Web-based

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

VP Engineering

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Advisory Board Member

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.

Associate Product Manager

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Software Engineer

One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.

Product Designer

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Marketing Manager

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.

Growth Marketing Lead

Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Marketing strategist 

Powerful, comprehensive tool to track and analyze user actions and behavior patterns.

Business Analyst

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

It's feature-rich software, funnel analytics specially designed form mobile application is very good.

Marketing Lead

It remains a good and affordable tool after all i wish if they can approve their features more.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Trafic Manager

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Rigid notification center and no mail reports.

Design Lead

Some simple things are hard i.e. "show me a a list of events that exist in our product.

Mixpanel screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

WalkMe pioneered the Digital Adoption Platform (DAP) to transform the user experience in today’s overwhelming digital world. Using AI, analytics, guidance and automation, WalkMe’s transparent overlay assists users to complete tasks easily within any enterprise software, mobile app or website.

Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for customers. Key features include feedback collection, audience segmentation, user retention metrics, and reporting.

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

A/B Testing

Access Controls/Permissions

Action Management

Activity Tracking

Agile Methodologies

Asynchronous Learning

Behavior Tracking

Behavioral Analytics

Blended Learning

Campaign Analytics

Charting

Chat/Messaging

Churn Management

Compliance Management

Content Creation

Content Library

Content Management

Contextual Guidance

Conversion Rate Optimization

Customer Database

Customer Experience Management

Customer History

Customer Portal

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Reports

Customizable Templates

Dashboard Creation

Data Collection

Data Linking

Data Modeling

Data Quality Control

Data Security

Data Storage Management

Deadline Management

Electronic Forms

Employee Management

Employee Onboarding

Employee Portal

Employee Profiles

Employee Recognition

Feedback Management

For Mobile

For Sales Teams/Organizations

For Websites

Gamification

Gantt/Timeline View

Guest Access

Heatmaps

HR Management

Idea Management

In-App Training

Interactive Content

Issue Management

Issue Tracking

Knowledge Base Management

Knowledge Management

Launch Management

Learning Management

Live Chat

Milestone Tracking

Monitoring

Multi-Channel Communication

Multi-Channel Marketing

Multi-Language

Multiple Data Sources

Negative Feedback Management

NPS of Customers

NPS Survey Structure

Offboarding

Orientation Workflow Management

Personalization

Pendo

The product analytics are great and are very robust in the data they provide. Their tooltip and pop up functionality for user onboarding were very useful.

Customer Success Program Manager

Pendo is a fantastic tool to understand how your users are interacting with your product. I like the ability to track clickable elements and page visits within our tool.

DIrector, Product Management

Overall, very pleased with how quickly you can gain insights about how your products are being utilized.

Director, Product Experience and External Solutions

We have actually tried to model some of our onboarding behaviors after Pendo's onboarding process, it was that good. I have always had great experiences with asking questions of the support staff.

Product Manager

We're able to get fantastic insights about who uses our product, why, and how. It allows us to make effective decisions on which features to dig deeper into, and which to scrap.

Director of Product Management

It is a significant investment, but so many benefits, it is worth it.

Project Manager

This onboarding helps drive a lot of "no touch" sales and the guides are intuitive to create. The NPS is also great to get a status quo on how our users are enjoying the product.

Product Marketing Specialist

I love the ability to create guides and custom messaging for each of our customer segments.

I can instantly get an accurate representation of how they are using the product and what "Good" usage looks like for a specific client.

In App Help Administrator

Their customer service is superior, and the company is very communicative and always has great new things for us as users.

Head of Intergrations

It has good integration capabilities allowing the data to be utilised in other products to drive behaviours and events.

We have apps so need better tool. And terrible biz practice trying to scam more money from customers.

A single line to integrate to your software. The tool itself is clear and understandable giving the user the ability to launch surveys, measure where users are and where they are not.

Marketing Director

You are not able to clone guides across multiple instances, which is a bit of a pain when trying to push the same message to a few audiences.

Sr. Technical Product Manager

If you're in a medium to enterprise size organization, it's required. I've relied on Pendo for mobile products, as well as web applications and it's a solid investment every time.

Mixpanel vs Pendo Comparison (2026)

Mixpanel

Pendo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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