Mixpanel vs Smartlook

Google Analytics 360

HubSpot Marketing Hub

Hotjar

Mouseflow

Amplitude

CleverTap

Compare Mixpanel and Smartlook based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Activity Dashboard

AI Copilot

Alerts/Notifications

Audience Targeting

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Communication Management

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Data Connectors

Data Discovery

Data Import/Export

Data Management

Data Visualization

Drag & Drop

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Interactive Reports

KPI Monitoring

Machine Learning

Multi-Channel Data Collection

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Predictive Analytics

Predictive Modeling

Product Data Management

Push Notifications

Referral Tracking

Reporting/Analytics

Retention Tracking

Revenue Tracking

Single Page View

Tagging

Usage Tracking/Analytics

User Interaction Tracking

Visual Analytics

Visualization

Website Analytics

Mixpanel

Web-based

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

VP Engineering

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Advisory Board Member

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.

Associate Product Manager

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Software Engineer

One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.

Product Designer

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Marketing Manager

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.

Growth Marketing Lead

Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Marketing strategist 

Powerful, comprehensive tool to track and analyze user actions and behavior patterns.

Business Analyst

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

It's feature-rich software, funnel analytics specially designed form mobile application is very good.

Marketing Lead

It remains a good and affordable tool after all i wish if they can approve their features more.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Trafic Manager

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Rigid notification center and no mail reports.

Design Lead

Some simple things are hard i.e. "show me a a list of events that exist in our product.

Mixpanel screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Activity Tracking

Application Management

Audit Trail

Behavior Tracking

Behavioral Analytics

Conversion Rate Optimization

Customer Activity Tracking

Customer Experience Management

Customer Profiles

Data Coding

Data Storage Management

Dynamic Content

Element Analytics

For Mobile

For Sales Teams/Organizations

For Websites

Heatmaps

Incident Management

Issue Management

Issue Tracking

Keyword Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Language

Multiple User Accounts

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Screen Activity Recording

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Search Tracking

Statistical Analysis

Text Analysis

Time on Site Tracking

Transaction Monitoring

Usability Testing

User Journeys

User Research Analysis

Visitor Tracking

Web Traffic Reporting

Smartlook

Android

iPad

iPhone

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Director

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

Designer

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Product Operations Manager

Great, couldnt expect more. Grat integrations available as well.

Head of Product

Smartlook is very easy to integrate in multiple ways and Easy to use.

Head of Product Design

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

The only negative - free version has limited options.

Smartlook is easy to use. I was able to quickly set up a heatmap and see results.

Mixpanel vs Smartlook Comparison (2026)

Mixpanel

Smartlook

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives