Pendo vs Smartlook

HubSpot Marketing Hub

Intercom

Hotjar

Mouseflow

WalkMe

Gainsight PX

Compare Pendo and Smartlook based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

WalkMe pioneered the Digital Adoption Platform (DAP) to transform the user experience in today’s overwhelming digital world. Using AI, analytics, guidance and automation, WalkMe’s transparent overlay assists users to complete tasks easily within any enterprise software, mobile app or website.

Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for customers. Key features include feedback collection, audience segmentation, user retention metrics, and reporting.

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

A/B Testing

Access Controls/Permissions

Action Management

Activity Dashboard

Activity Tracking

Agile Methodologies

Alerts/Notifications

Asynchronous Learning

Audience Targeting

Behavior Tracking

Behavioral Analytics

Blended Learning

Campaign Analytics

Campaign Management

Charting

Chat/Messaging

Churn Management

Cohort Analysis

Collaboration Tools

Communication Management

Compliance Management

Content Creation

Content Library

Content Management

Contextual Guidance

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Portal

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Collection

Data Import/Export

Data Linking

Data Modeling

Data Quality Control

Data Security

Data Storage Management

Data Visualization

Deadline Management

Drag & Drop

Electronic Forms

Employee Management

Employee Onboarding

Employee Portal

Employee Profiles

Employee Recognition

Engagement Tracking

Event Triggered Actions

Feedback Management

For Mobile

For Sales Teams/Organizations

For Websites

Funnel Analysis

Gamification

Gantt/Timeline View

Goal Setting/Tracking

Guest Access

Heatmaps

HR Management

Idea Management

In-App Events Tracking

In-App Training

Interactive Content

Interactive Reports

Issue Management

Issue Tracking

Knowledge Base Management

Knowledge Management

Launch Management

Learning Management

Live Chat

Machine Learning

Milestone Tracking

Monitoring

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Multi-Language

Multiple Data Sources

Multiple Site Management

Negative Feedback Management

NPS of Customers

NPS Survey Structure

Offboarding

Orientation Workflow Management

Pageview Tracking

Performance Metrics

Personalization

Pendo

Web-based

The product analytics are great and are very robust in the data they provide. Their tooltip and pop up functionality for user onboarding were very useful.

Customer Success Program Manager

Pendo is a fantastic tool to understand how your users are interacting with your product. I like the ability to track clickable elements and page visits within our tool.

DIrector, Product Management

Overall, very pleased with how quickly you can gain insights about how your products are being utilized.

Director, Product Experience and External Solutions

We have actually tried to model some of our onboarding behaviors after Pendo's onboarding process, it was that good. I have always had great experiences with asking questions of the support staff.

Product Manager

We're able to get fantastic insights about who uses our product, why, and how. It allows us to make effective decisions on which features to dig deeper into, and which to scrap.

Director of Product Management

It is a significant investment, but so many benefits, it is worth it.

Project Manager

This onboarding helps drive a lot of "no touch" sales and the guides are intuitive to create. The NPS is also great to get a status quo on how our users are enjoying the product.

Product Marketing Specialist

I love the ability to create guides and custom messaging for each of our customer segments.

I can instantly get an accurate representation of how they are using the product and what "Good" usage looks like for a specific client.

In App Help Administrator

Their customer service is superior, and the company is very communicative and always has great new things for us as users.

Head of Intergrations

It has good integration capabilities allowing the data to be utilised in other products to drive behaviours and events.

We have apps so need better tool. And terrible biz practice trying to scam more money from customers.

A single line to integrate to your software. The tool itself is clear and understandable giving the user the ability to launch surveys, measure where users are and where they are not.

Marketing Director

You are not able to clone guides across multiple instances, which is a bit of a pain when trying to push the same message to a few audiences.

Sr. Technical Product Manager

If you're in a medium to enterprise size organization, it's required. I've relied on Pendo for mobile products, as well as web applications and it's a solid investment every time.

Overall my experience is good but it could be improved with clearer definitions and a more intuitive user experience.

We try to gather info from these elements but the only options seem to be screenshots or accessing the limited info available in CSV download.

Director of Member Success

The search function for account names is limited.

Pendo screenshot: Customizable dashboard with overviews of usage

Pendo screenshot: View graphs and statistics based on app usage

Pendo screenshot: Follow user paths to understand the user journey

Pendo screenshot: Create in-app guides with smart targeting

Pendo screenshot: Run stage tests of guides to understand effectiveness

Pendo screenshot: Ask and receive feedback from users within the app

Pendo screenshot: Integrate with SalesForce and sync data and contacts

Pendo screenshot: Access historical data automatically stored by Pendo

Pendo screenshot: Create user segments to analyze particular user groups

Large Enterprises

Mid Size Business

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Pendo vs Smartlook Comparison (2026)

Pendo

Smartlook

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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