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Quantcast vs Taboola Comparison (2026)

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Taboola

Overview

Quantcast is an audience measurement software that offers data analytics to better understand your website traffic. The app pulls data from over 100 million web and mobile platforms to provide reports on audience demographics and geographic data including insights into competitor websites.

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

22

5

4

3

2

1

11

8

1

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

4.5

68

5

4

3

2

1

47

13

4

0

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
79%
would recommend this app

Pros

Not enoughreviews yet

Pros

“What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience.”
Verified reviewer profile picture

Corina L.

Geschäftsführerin

“Taboola has become our third-largest traffic source and generates half of news.de's display revenue.”
Verified reviewer profile picture

Corina L.

Geschäftsführerin

“I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan.”
SB

Scott B.

Owner

Cons

Not enoughreviews yet

Cons

“Sometimes technology and reliance on AI solutions create technical problems, There are cases where ads are automatically rejected even though it doesn't make sense.”
OS

Ortal S.

PPC

“Not every placement works for our clients and we haven't had a ton of need for their content creation support.”
ML

Matt L.

Co-Founder

“I had a campaign already set up, including my credit card info, and I still couldn't get any support for additional help.”
PR

Perry R.

Owner

  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features12
  • A/B Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Behavioral Targeting
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Consent Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Drip Campaigns
  • Engagement Tracking
  • Filtering
  • Geotargeting
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Metadata Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Multi-Language
  • Performance Management
  • Personalization
  • ROI Tracking
  • Real-Time Reporting
  • Reporting & Statistics
  • Social Advertising
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Trend Analysis
  • Visual Analytics
  • Web Traffic Monitoring
  • Web Traffic Reporting
  • Website Analytics
  • Total features45
  • A/B Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Behavioral Targeting
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Consent Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Drip Campaigns
  • Engagement Tracking
  • Filtering
  • Geotargeting
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Metadata Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Multi-Language
  • Performance Management
  • Personalization
  • ROI Tracking
  • Real-Time Reporting
  • Reporting & Statistics
  • Social Advertising
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Trend Analysis
  • Visual Analytics
  • Web Traffic Monitoring
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrationsN/A
  • AppsFlyer
  • Claude
  • ClickBank
  • Klaviyo
  • Microsoft Power BI
  • RedTrack
  • Ringba
  • Shopify
  • Triple Whale
  • Unanet ERP GovCon
  • Voluum
  • WooCommerce
  • Total integrations12
  • AppsFlyer
  • Claude
  • ClickBank
  • Klaviyo
  • Microsoft Power BI
  • RedTrack
  • Ringba
  • Shopify
  • Triple Whale
  • Unanet ERP GovCon
  • Voluum
  • WooCommerce

Alternatives

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